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Advertising a house is ridiculously expensive in Australia – could that be affecting the property market?

<div class="theconversation-article-body"><a href="https://theconversation.com/profiles/james-graham-1264059">James Graham</a>, <a href="https://theconversation.com/institutions/university-of-sydney-841">University of Sydney</a> Australia has long been one of the <a href="https://www.forbes.com.au/news/investing/sydney-melbourne-adelaide-are-top-10-least-affordable-cities-for-housing/#:%7E:text=Demographia's%20annual%20report%20assesses%20housing,second%20place%2C%20and%20Vancouver%20third.">most expensive</a> places in the world to buy a house. Now, it’s apparently also one of the costliest places to sell one. Recent <a href="https://www.theguardian.com/australia-news/2024/sep/16/the-symbiotic-relationship-that-makes-selling-a-house-in-australia-so-damn-expensive">reporting</a> in the Guardian has raised concerns about the market dominance of Australia’s two main real estate advertising websites, realestate.com.au and Domain. Facing little competition, the largest – realestate.com.au – appears to have <a href="https://www.theguardian.com/australia-news/2024/sep/16/the-symbiotic-relationship-that-makes-selling-a-house-in-australia-so-damn-expensive">significantly increased its fees</a> in recent years, while thwarting disruptive innovations from smaller competitors. Why does that matter? Because when it comes to selling a house, Australia <a href="https://www.theguardian.com/australia-news/2024/sep/16/real-estate-website-fees-australia">stands out</a> globally. In most other countries, any advertising costs are tiny or bundled in with agent fees. Here, along with only <a href="https://www.theguardian.com/australia-news/2024/sep/16/the-symbiotic-relationship-that-makes-selling-a-house-in-australia-so-damn-expensive">Sweden and New Zealand</a>, home sellers pay their own advertising costs in addition to real estate agent fees and commissions. This advertising can be expensive – up to several thousand dollars for a single property listing. But it also seems necessary, with a lack of alternative platforms offering comparable reach. Setting aside the problems of monopolistic pricing behaviour, what are the economics of high and rising real estate advertising fees? Do home sellers get value for the money they spend on advertising? And what might be the impacts of these fees on the Australian housing market? <h2>Is advertising on big platforms worth it?</h2> First, it’s worth asking whether real estate advertising is actually effective and whether bigger platforms are better. To explore these questions, a group of US-based economists <a href="https://www.aeaweb.org/articles?id=10.1257/aer.99.5.1878">studied</a> the outcomes of advertising on a large platform favoured by real estate agents in the United States called the “multiple listing service”, compared with a smaller for-sale-by-owner platform. The study found no differences in eventual home sales prices between the two platforms. But properties on the multiple listing service were more likely to sell and spent less time on the market. However, the size of the advertising platform didn’t explain these benefits. Rather, the different platforms appealed to buyers and sellers with varying patience levels. This variation in willingness to “wait-and-see” affected the time it took to sell. Translated to the Australian context, that raises questions about the value for money of advertising on a larger platform – which here, unlike the US, attracts significant fees. <h2>Housing markets are ‘search markets’</h2> Next, we need to consider how high costs of advertising property might affect the housing market more broadly. Housing markets fall into a category called “search markets” within economics. Sellers seek buyers, and buyers seek sellers offering up properties that meet their required criteria. The economics of search markets have been extensively studied by the likes of <a href="https://www.nobelprize.org/prizes/economic-sciences/2010/summary/">Nobel laureates</a> Peter Diamond, Dale Mortensen and Christopher Pissarides. Their insights highlight the key factors that determine search market outcomes. Sellers consider the costs of listing an item for sale (such as advertising) and the time it takes to find a buyer. Buyers, on the other hand, consider their alternatives to buying (such as renting) and the time it might take to find a suitable seller. The likelihood of a sale – and how long everything will take – depends on the number of potential buyers relative to sellers. The sales price is then negotiated after meetings between the two. This gives us a framework to speculate about how Australia’s high – and increasing – costs of advertising real estate could be affecting the broader housing market on both sides of this equation. <h2>Costs can affect both supply and demand</h2> On the supply side, high fees reduce the net financial benefit of selling a home, which could discourage homeowners from listing their properties. All else being equal, this could lead to fewer properties on the market, shorter selling times, and higher prices for the properties that are listed. But we can predict some effects on the demand side, too. High fees also reduce the net benefit of buying a home, as current buyers expect to be sellers in the future. These costs are likely to be even more pronounced for property investors, who buy and sell property more frequently than homeowners. Anticipation that selling costs will be high in the future could suppress the demand for housing, reducing prices and increasing the time it takes to sell a property. Interestingly, <a href="https://www.nber.org/papers/w32855">recent research</a> from the US suggests that these demand-side effects might outweigh the supply-side effects. Economists studied the impact of a series of court decisions that forced the National Association of Realtors to reduce real estate agent fees. They found lower fees increase the lifetime benefits of homeownership, which leads to a significant increase in house prices. Significantly, that suggests lowering the costs of selling property – including advertising – could increase property values. <h2>Just one part of the housing story</h2> High prices in any area of economic life are likely to rankle our sense of a fair deal. High fees for advertising real estate have an obvious immediate impact on a home seller’s wallet. But the nuanced flow-on effects to the broader housing market are harder to tease out. They are also likely to vary across different property markets within Australia. Commentators and policy makers should think carefully before leaping into action in this area. In the meantime, advertising fees are one more thing to keep an eye on as Australian housing costs continue to rise.<img style="border: none !important; box-shadow: none !important; margin: 0 !important; max-height: 1px !important; max-width: 1px !important; min-height: 1px !important; min-width: 1px !important; opacity: 0 !important; outline: none !important; padding: 0 !important;" src="https://counter.theconversation.com/content/239111/count.gif?distributor=republish-lightbox-basic" alt="The Conversation" width="1" height="1" /> <a href="https://theconversation.com/profiles/james-graham-1264059">James Graham</a>, Senior Lecturer in Economics, <a href="https://theconversation.com/institutions/university-of-sydney-841">University of Sydney</a> Image credits: Shutterstock This article is republished from <a href="https://theconversation.com">The Conversation</a> under a Creative Commons license. Read the <a href="https://theconversation.com/advertising-a-house-is-ridiculously-expensive-in-australia-could-that-be-affecting-the-property-market-239111">original article</a>. </div>

Money & Banking

The internet is worse than it used to be. How did we get here, and can we go back?

<div class="theconversation-article-body"><a href="https://theconversation.com/profiles/marc-cheong-998488">Marc Cheong</a>, <a href="https://theconversation.com/institutions/the-university-of-melbourne-722">The University of Melbourne</a> and <a href="https://theconversation.com/profiles/wonsun-shin-1300054">Wonsun Shin</a>, <a href="https://theconversation.com/institutions/the-university-of-melbourne-722">The University of Melbourne</a> When it comes to our experience of the internet, “the times, <a href="https://en.wikipedia.org/wiki/The_Times_They_Are_a-Changin%27_(song)">they are a-changin’</a>”, as Bob Dylan would say. You can’t quite recall how, but the internet certainly feels different these days. To some, it is “<a href="https://www.npr.org/2024/01/16/1224878097/everyday-users-are-complaining-that-the-internet-is-more-chaotic-than-ever">less fun and less informative</a>” than it used to be. To others, online searches are made up of “<a href="https://www.theverge.com/c/23998379/google-search-seo-algorithm-webpage-optimization?src=longreads">cookie cutter</a>” pages that drown out useful information and are saturated with scams, spam and content generated by artificial intelligence (AI). Your social media feeds are full of eye-catching, provocative, hyper-targeted, or anger-inducing content, from <a href="https://theconversation.com/the-dead-internet-theory-makes-eerie-claims-about-an-ai-run-web-the-truth-is-more-sinister-229609">bizarre AI-generated imagery</a> to robot-like comments. You’re lucky if your video feeds are not solely made up of exhortations to “subscribe”. How did we get here? And can we claw our way back? <h2>Commercial interests rule</h2> One major factor contributing to the current state of the internet is its over-commercialisation: financial motives drive much of the content. This has arguably led to the prevalence of sensationalism, prioritising virality over information quality. Covert and deceptive advertising is widespread, blurring the line between commercial and non-commercial content to attract more attention and engagement. Another driving force is the dominance of tech giants like Google, Meta and Amazon. They reach billions worldwide and wield immense power over the content we consume. Their platforms use advanced tracking technologies and opaque algorithms to generate hyper-targeted media content, powered by extensive user data. This creates <a href="https://www.campaignasia.com/article/the-echo-chamber-effect-how-algorithms-shape-our-worldview/491762">filter bubbles</a>, where users are exposed to limited content that reinforces their existing beliefs and biases, and <a href="https://philarchive.org/archive/NGUECA">echo chambers</a> where other viewpoints are actively discredited. Bad actors like <a href="https://abcnews.go.com/Technology/ai-fuel-financial-scams-online-industry-experts/story?id=103732051">cyber criminals and scammers</a> have been an enduring problem online. However, evolving technology like generative AI has further empowered them, enabling them to create highly realistic fake images, deepfake videos and <a href="https://www.newyorker.com/science/annals-of-artificial-intelligence/the-terrifying-ai-scam-that-uses-your-loved-ones-voice">voice cloning</a>. AI’s ability to automate content creation has also flooded the internet with low-quality, misleading and harmful material at an unprecedented scale. In sum, the accelerated commercialisation of the internet, the dominance of media tech giants and the presence of bad actors have infiltrated content on the internet. The rise of AI further intensifies this, making the internet more chaotic than ever. <h2>Some of the ‘good’ internet remains</h2> So, what was the “good internet” some of us long for with nostalgia? At the outset, the internet was meant to be a free egalitarian space people were meant to “surf” and “browse”. Knowledge was meant to be shared: sites such as Wikipedia and The Internet Archive are continuing bastions of knowledge. Before the advent of filter bubbles, the internet was a creative playground where people explored different ideas, discussed varying perspectives, and collaborated with individuals from “outgroups” – those outside their social circles who may hold opposing views. Early social media platforms were built on the ethos of reconnecting with long-lost classmates and family members. Many of us have community groups, acquaintances and family we reach out to via the internet. The “connection” aspect of the internet remains as important as ever – as we all saw during the COVID pandemic. What else do we want to preserve? Privacy. A New Yorker cartoon joke in 1993 stated that “<a href="https://web.archive.org/web/20051029045942/http://www.unc.edu/depts/jomc/academics/dri/idog.html">on the internet, nobody knows you’re a dog</a>”. Now everyone – especially advertisers – wants to know who you are. To quote the <a href="https://www.oaic.gov.au/privacy/your-privacy-rights/your-personal-information/what-is-privacy">Office of the Australian Information Commissioner</a>, one of the tenets of privacy is “to be able to control who can see or use information about you”. At the very least, we want to control what big tech knows about us, especially if they could stand to profit from it. <h2>Can we ever go back?</h2> We can’t control “a changin’” times, but we can keep as much of the good parts as we can. For starters, we can vote with our feet. Users can enact change and bring awareness to problems on existing platforms. In recent times, we have seen this with the <a href="https://theconversation.com/thinking-of-breaking-up-with-twitter-heres-the-right-way-to-do-it-195002">exodus of users</a> from X (formerly Twitter) to other platforms, and the <a href="https://www.economist.com/the-economist-explains/2023/06/26/why-reddit-users-are-protesting-against-the-sites-leadership">platform-wide protest against Reddit</a> for changing its third-party data access policies. However, voting with our feet is only possible when there’s competition. In the case of X, various other platforms – from Mastodon to Threads to Bluesky – enable users to pick one that aligns with their preferences, values and social circles. Search engines have alternatives, too, such as DuckDuckGo or Ecosia. But competition can only be created by moving to decentralised systems and removing monopolies. This actually happened in the early days of the internet during the 1990s “<a href="https://thehistoryoftheweb.com/browser-wars/">browser wars</a>”, when Microsoft was eventually accused of illegally monopolising the web browser market in <a href="https://en.wikipedia.org/wiki/United_States_v._Microsoft_Corp.">a landmark court case</a>. As users of technology, all of us must remain vigilant about threats to our privacy and knowledge. With cheap and ubiquitous generative AI, misleading content and scams are more realistic as ever. We must exercise healthy scepticism and ensure those most at risk from online threats – such as children and older people – are educated about potential harms. Remember, the internet is not optimised for your best interests. It’s up to you to decide how much power you give to the tech giants who are fuelling theirs.<img style="border: none !important; box-shadow: none !important; margin: 0 !important; max-height: 1px !important; max-width: 1px !important; min-height: 1px !important; min-width: 1px !important; opacity: 0 !important; outline: none !important; padding: 0 !important;" src="https://counter.theconversation.com/content/236513/count.gif?distributor=republish-lightbox-basic" alt="The Conversation" width="1" height="1" /> <a href="https://theconversation.com/profiles/marc-cheong-998488">Marc Cheong</a>, Senior Lecturer of Information Systems, School of Computing and Information Systems; and (Honorary) Senior Fellow, Melbourne Law School, <a href="https://theconversation.com/institutions/the-university-of-melbourne-722">The University of Melbourne</a> and <a href="https://theconversation.com/profiles/wonsun-shin-1300054">Wonsun Shin</a>, Associate Professor in Media and Communications, <a href="https://theconversation.com/institutions/the-university-of-melbourne-722">The University of Melbourne</a> Image credits: Shutterstock This article is republished from <a href="https://theconversation.com">The Conversation</a> under a Creative Commons license. Read the <a href="https://theconversation.com/the-internet-is-worse-than-it-used-to-be-how-did-we-get-here-and-can-we-go-back-236513">original article</a>. </div>

Technology

Woman divides the internet over not wanting to share Lotto winnings

A young mother has divided the internet after sharing that she didn’t want to split her Lotto winnings with her boyfriend. The woman took to Facebook to share that she bought the ticket on a whim and won half her annual salary as a result. Taking to social media, she explained how the awkward conversation with her partner unfolded. “I started to tell my boyfriend I was gonna put it towards my kids' college and do some upgrades to my house. He said, ‘what about my half?’,” she wrote. She went on to explain how the couple have the same yearly salary and how her partner said he could really use the financial help, but she doesn't want to share. “If I had won $6million I'd have no problem giving him half because it would be very easy to live off $3million. But 1/4 of one year's salary won't help me much,” she added. She also revealed that the couple would sometimes “daydream" about winning a lottery jackpot and would split a ticket every now and then, promising to go halves in the winnings. However, the mum said this time was different because it was a spur-of-the-moment ticket purchase and he wasn't part of it. The woman’s post welcomed a range of differing comments, with some people not appearing sympathetic to the young mum. “Is half the pot worth more than your relationship? If it is, you shouldn't be in the relationship anyway, so call it off,” one person said. Another person added, “Can you for two seconds not see how this is very petty? He didn't contribute 'this time'. I'm sure when he buys a ticket he's not thinking 'oh this one is for just me and if we win on these ones then we will share’.” However, some people were quick to stand up for her and tell her she doesn’t owe her partner half her winnings. “She isn't selfish for keeping the money, they didn't have an agreement this time, and why should he be entitled to it. She is better off spending it on her home and her children's future,” one woman said. Another added, “If he won $20 would he give you $10? If he won $1,000 would he give you $500? If the answer is yes, then throw the guy a bone, but if you don't live together, there's no ring on your finger, and the answer is no? Keep it.” Image credits: Shutterstock

Legal

Woman's fake parking fines divides internet

Finding a parking ticket on your windscreen is the last thing you'd want to see after a day out - but last month dozens of drivers were greeted with fake fines made by one woman who wanted to spread "a little kindness". Melbourne woman Karina went viral for her odd marketing tactic, where she put handmade fake fines onto cars, public phones and lamp posts across the city's southeast, in a bid to promote her photography business. The "infringement" note read: "Notice to owners: We saw you pull into this car park and I wanted to tell you that you look absolutely beautiful today, your smile could light up a whole room... "Just to make your day a little more special than you already are, I want to give you $30 towards my beach prints from my travels." When asked why she did it, Karina told Yahoo News: "I decided to do it to make people's day by spreading a little kindness. It was a reminder that life is too short." "They're going to think it's a fine but little do they know that it's actually some money towards a print for our store." While there were a few that praised her "hustle" mentality, saying that they "love this idea" and thought it was "cute", others were less pleased. "No this would make me have a panic attack," one wrote. "I thought this was wholesome until I realised ya'll are just trying to sell stuff," another added. Images: TikTok

Money & Banking

Internet icon falls asleep during interview with Karl

An interview on the Today show has gone pear-shaped after the famous guest seemed to fall asleep live on air. Hosts Karl Stefanovic and Sarah Abo were joined by Jack Karlson: the man behind the infamous “Democracy Manifest” news segment from 1991, which later became a much-loved online meme. Karlson, who appears in the vintage news clip being arrested outside a Brisbane restaurant after enjoying what he referred to as a “succulent Chinese meal”, was joined by one of his arresting officers on the morning show to discuss the incident. The interview kicked off and quickly went downhill, as the elderly gentlemen seemed to be having audio problems and couldn't hear Karl and Sarah's line of questioning. Then, as the former police officer began answering questions, Karlson closed his eyes for over a minute, seemingly having a nap live on air. Stefanovic noticed Karlson's impromptu kip, asking, “I just got a little worried there, Jack might’ve nodded off like Weekend at Bernies. You still with us, Jackie boy?” Karlson opened his eyes and rejoined the conversation to discuss the upcoming documentary The Man Who Ate A Succulent Chinese Meal, based on Karlson’s life. Directed by Heath Davis and co-produced by Tim Randall and Mark Dapin, author of Carnage: A Succulent Chinese Meal based on the now-viral event, the film is currently set for release in March 2025. <iframe title="YouTube video player" src="https://www.youtube.com/embed/PeihcfYft9w?si=QX2m9akJwHEwwBev" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe> The video of Karlson’s arrest became an meme when it was finally uploaded to the internet in 2009. In the video, Karlson declared while resisting arrest by police: “This is democracy manifest!”, “Get your hand off my penis!” and “What is the charge? Eating a meal? A succulent Chinese meal?” Image credits: Today

Woman’s “selfish” business class upgrade divides the internet

A woman has divided the internet after telling how she snagged an upgrade on her way home from a holiday, leaving her partner and his child in economy. The 30-year-old woman shared the story of how she landed the controversial upgrade, but explained to her social media followers that there is more to the story than meets the eye. She began by explaining that she had booked a 10-day holiday with her partner, who she called Matt, who she had been dating for one year. The couple wanted to spend some time together, but were joined by Matt’s younger son, who she called Alex, from his previous relationship. “Every now and then I would look after Alex when Matt was at work — we don’t live together but they stay at mine every now and then,” the woman explained. Due to family circumstances, Alex had to join the couple on holiday, as she explained, “The flights were over eight hours long and I have booked the tickets for all of us.” During the flight to their destination, and throughout their whole holiday, the woman explained that she spent most of the time looking after Alex while Matt had “the time of his life”. While the couple were on holiday, the woman discovered that Matt had been unfaithful, and had been cheating on her through most of their relationship. “Some things came to my attention — he was still seeing his ex — which resulted in us breaking up at the end of our stay,” she said. On the flight back home, the three were sitting together when a flight attendant approached her ex, asking if he wanted an upgrade to business class, but before he could respond, the woman interjected. “I mentioned it was me who bought the tickets and used my own account to pay for them, so an upgrade should go to me,” she said. “The flight attendant was trying to argue at first, as she assumed Alex was my child.” “But I told her that’s not the case, and ended up having an upgrade so I can relax after spending all this time looking after Alex.” When they landed, Matt made comments the woman had been “an a**hole” and “selfish”, while some passengers made similar comments. The woman shared the story to Reddit, asking social media users if she was in the wrong by taking the upgrade and was met with mixed responses. One person said, “Damn that sucks... paying for a flight, in a breakup, taking care of a child on YOUR vacation. You by no means are the a******, hell the audacity of the ex is unbelievable. It just p***es me off so much that I can’t even begin to imagine your frustration.” Another added, “I bet it was nice to put some space between you and your brand new ex with such a long flight, too. What was he going to do, take the upgrade and leave his young kid with the woman who he just broke up with? There’s no world in which that makes any kind of sense.” Others suggested the biggest culprit in the situation was actually the flight attendant. “Why would it be ok to leave the mum with the kid but not the dad? Why did they not first offer it to the person who bought the tickets as that’s where the priority should’ve been?” one said. Meanwhile, one person pointed out: “Let this be a lesson." “Never take care of someone’s kid your whole holiday and let them have the time of their lives. You should have let him handle everything concerning his kid except some play time. I would be fuming.” Image credits: Shutterstock

Travel Trouble

Outcry after authorities seize internet-famous magpie from Queensland family

In a move that has sparked widespread outrage, Queensland authorities have taken custody of an internet-famous magpie named Molly from a family who rescued and cared for her. The decision has left many Australians reeling, questioning the reasoning behind separating a beloved animal from its devoted caregivers. Molly's journey from a helpless chick to an online sensation began when Juliette Wells and Reece Mortensen, a couple from the Gold Coast, took her in and nursed her back to health. Their heartwarming story of nurturing Molly, alongside their English staffy Peggy, captured the hearts of countless social media users. Videos showcasing the unlikely friendship between Molly and Peggy quickly went viral, earning them legions of fans worldwide. Despite Molly's free-spirited life, where she roamed outdoors and enjoyed the company of her canine companion, Queensland authorities intervened, citing allegations of unlawful captivity. The Department of Environment, Science and Innovation (DESI) confirmed that Molly was voluntarily surrendered to them amid accusations of being kept without proper permits or authorisation. <blockquote class="instagram-media" style="background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);" data-instgrm-captioned="" data-instgrm-permalink="https://www.instagram.com/reel/C4-gkw-peYc/?utm_source=ig_embed&utm_campaign=loading" data-instgrm-version="14"> <div style="padding: 16px;"> <div style="display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"> </div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"> </div> <div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"> </div> </div> </div> <div style="padding: 19% 0;"> </div> <div style="display: block; height: 50px; margin: 0 auto 12px; width: 50px;"> </div> <div style="padding-top: 8px;"> <div style="color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;">View this post on Instagram</div> </div> <div style="padding: 12.5% 0;"> </div> <div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"> <div> <div style="background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"> </div> <div style="background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"> </div> <div style="background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"> </div> </div> <div style="margin-left: 8px;"> <div style="background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"> </div> <div style="width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);"> </div> </div> <div style="margin-left: auto;"> <div style="width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"> </div> <div style="background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"> </div> <div style="width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"> </div> </div> </div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"> <div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"> </div> <div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"> </div> </div> <p style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;"><a style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;" href="https://www.instagram.com/reel/C4-gkw-peYc/?utm_source=ig_embed&utm_campaign=loading" target="_blank" rel="noopener">A post shared by Peggyandmolly (@peggyandmolly)</a> </div> </blockquote> The news of Molly's seizure has triggered a wave of condemnation online, with many expressing disbelief and frustration at what they perceive as bureaucratic overreach. Concerns have been raised about the impact of separation on Molly's well-being, particularly considering her close bond with the family and the potential disruption to her accustomed lifestyle. Supporters of Wells and Mortensen have launched petitions urging authorities to reconsider their decision and return Molly to her rightful home. The couple themselves have pleaded for Molly's return, given the familiarity and love she experienced within their family unit. DESI, meanwhile, has defended its actions, asserting that Molly's prolonged exposure to human contact has rendered her unsuitable for release into the wild. Consequently, efforts are underway to find a suitable facility where Molly can receive the care and attention she requires. Images: Instagram

Family & Pets

How people get sucked into misinformation rabbit holes – and how to get them out

<a href="https://theconversation.com/profiles/emily-booth-715018">Emily Booth</a>, <a href="https://theconversation.com/institutions/university-of-technology-sydney-936">University of Technology Sydney</a> and <a href="https://theconversation.com/profiles/marian-andrei-rizoiu-850922">Marian-Andrei Rizoiu</a>, <a href="https://theconversation.com/institutions/university-of-technology-sydney-936">University of Technology Sydney</a> As misinformation and radicalisation rise, it’s tempting to look for something to blame: the internet, social media personalities, sensationalised political campaigns, religion, or conspiracy theories. And once we’ve settled on a cause, solutions usually follow: do more fact-checking, regulate advertising, ban YouTubers deemed to have “gone too far”. However, if these strategies were the whole answer, we should already be seeing a decrease in people being drawn into fringe communities and beliefs, and less misinformation in the online environment. We’re not. In new research <a href="https://doi.org/10.1177/14407833241231756">published in the Journal of Sociology</a>, we and our colleagues found radicalisation is a process of increasingly intense stages, and only a small number of people progress to the point where they commit violent acts. Our work shows the misinformation radicalisation process is a pathway driven by human emotions rather than the information itself – and this understanding may be a first step in finding solutions. <h2>A feeling of control</h2> We analysed dozens of public statements from newspapers and online in which former radicalised people described their experiences. We identified different levels of intensity in misinformation and its online communities, associated with common recurring behaviours. In the early stages, we found people either encountered misinformation about an anxiety-inducing topic through algorithms or friends, or they went looking for an explanation for something that gave them a “bad feeling”. Regardless, they often reported finding the same things: a new sense of certainty, a new community they could talk to, and feeling they had regained some control of their lives. Once people reached the middle stages of our proposed radicalisation pathway, we considered them to be invested in the new community, its goals, and its values. <h2>Growing intensity</h2> It was during these more intense stages that people began to report more negative impacts on their own lives. This could include the loss of friends and family, health issues caused by too much time spent on screens and too little sleep, and feelings of stress and paranoia. To soothe these pains, they turned again to their fringe communities for support. Most people in our dataset didn’t progress past these middle stages. However, their continued activity in these spaces kept the misinformation ecosystem alive. When people did move further and reach the extreme final stages in our model, they were doing active harm. In their recounting of their experiences at these high levels of intensity, individuals spoke of choosing to break ties with loved ones, participating in public acts of disruption and, in some cases, engaging in violence against other people in the name of their cause. Once people reached this stage, it took pretty strong interventions to get them out of it. The challenge, then, is how to intervene safely and effectively when people are in the earlier stages of being drawn into a fringe community. <h2>Respond with empathy, not shame</h2> We have a few suggestions. For people who are still in the earlier stages, friends and trusted advisers, like a doctor or a nurse, can have a big impact by simply responding with empathy. If a loved one starts voicing possible fringe views, like a fear of vaccines, or animosity against women or other marginalised groups, a calm response that seeks to understand the person’s underlying concern can go a long way. The worst response is one that might leave them feeling ashamed or upset. It may drive them back to their fringe community and accelerate their radicalisation. Even if the person’s views intensify, maintaining your connection with them can turn you into a lifeline that will see them get out sooner rather than later. Once people reached the middle stages, we found third-party online content – not produced by government, but regular users – could reach people without backfiring. Considering that many people in our research sample had their radicalisation instigated by social media, we also suggest the private companies behind such platforms should be held responsible for the effects of their automated tools on society. By the middle stages, arguments on the basis of logic or fact are ineffective. It doesn’t matter whether they are delivered by a friend, a news anchor, or a platform-affiliated fact-checking tool. At the most extreme final stages, we found that only heavy-handed interventions worked, such as family members forcibly hospitalising their radicalised relative, or individuals undergoing government-supported deradicalisation programs. <h2>How not to be radicalised</h2> After all this, you might be wondering: how do you protect yourself from being radicalised? As much of society becomes more dependent on digital technologies, we’re going to get exposed to even more misinformation, and our world is likely going to get smaller through online echo chambers. One strategy is to foster your critical thinking skills by <a href="https://www.cell.com/trends/cognitive-sciences/abstract/S1364-6613(23)00198-5">reading long-form texts from paper books</a>. Another is to protect yourself from the emotional manipulation of platform algorithms by <a href="https://guilfordjournals.com/doi/10.1521/jscp.2018.37.10.751">limiting your social media use</a> to small, infrequent, purposefully-directed pockets of time. And a third is to sustain connections with other humans, and lead a more analogue life – which has other benefits as well. So in short: log off, read a book, and spend time with people you care about. <img style="border: none !important; box-shadow: none !important; margin: 0 !important; max-height: 1px !important; max-width: 1px !important; min-height: 1px !important; min-width: 1px !important; opacity: 0 !important; outline: none !important; padding: 0 !important;" src="https://counter.theconversation.com/content/223717/count.gif?distributor=republish-lightbox-basic" alt="The Conversation" width="1" height="1" /> <a href="https://theconversation.com/profiles/emily-booth-715018">Emily Booth</a>, Research assistant, <a href="https://theconversation.com/institutions/university-of-technology-sydney-936">University of Technology Sydney</a> and <a href="https://theconversation.com/profiles/marian-andrei-rizoiu-850922">Marian-Andrei Rizoiu</a>, Associate Professor in Behavioral Data Science, <a href="https://theconversation.com/institutions/university-of-technology-sydney-936">University of Technology Sydney</a> Image credits: Getty Images This article is republished from <a href="https://theconversation.com">The Conversation</a> under a Creative Commons license. Read the <a href="https://theconversation.com/how-people-get-sucked-into-misinformation-rabbit-holes-and-how-to-get-them-out-223717">original article</a>.

Mind

Mum's list of chores for babysitter divides internet

An American mum and schoolteacher has divided social media after she shared a list of chores that her 17-year-old babysitter could do for extra cash. Katrina Ivan hired a former student, who is now a senior in high school, to babysit her two-year-old son. The busy mum, who had been struggling to maintain her home, left an optional list of chores the babysitter could do for some extra cash. “You are more than welcome to hang out and watch TV but if you want to earn some extra cash these are up for grabs,” the note read. She claimed that her son was already asleep when the babysitter arrived at 7:30pm and she would be looking after him until 11:30pm. The babysitter was being paid $115.45 for the four hours of work. The extra chores included organising the kitchen island, which would earn the student $15, as would cleaning the windows and mirrors in the house and sweeping and mopping the kitchen floor. Cleaning out the fridge would earn the her $23, while vacuuming the couch would earn her $4. A few other optional chores included re-organising the toys, organising the kitchen island, and re-organising the silverware, which were all chores that would earn the student $15. The babysitter earned an extra $92 for the chores she chose, and a few social media users have said that this was a great idea. “I wish they did this when I was a babysitter. Would have loved the opportunity to earn extra," one wrote. “This is a great idea!! Sometimes it’s boring to just to sit and watch TV, this makes time go by quicker and sometimes it’s things I would do to help," another said. “I think since it’s optional or not you can give whatever amounts. It’s still the babysitters choice whether to do it or not,” a third added. However a few others weren't as impressed. “Those are 1990 prices,” one social media user wrote. “$23 for the fridge that’s wild," another added. “I think if you mention it ahead of time ‘oh I left a chore list if you’re interested in any of them it’s extra cash for you!’ Because if I just arrived to this note I might be a little uncomfortable,” a third said. Images: TikTok

Family & Pets

The ‘yes’ Voice campaign is far outspending ‘no’ in online advertising, but is the message getting through?

<a href="https://theconversation.com/profiles/andrea-carson-924">Andrea Carson</a>, <a href="https://theconversation.com/institutions/la-trobe-university-842">La Trobe University</a>; <a href="https://theconversation.com/profiles/max-gromping-1466451">Max Grömping</a>, <a href="https://theconversation.com/institutions/griffith-university-828">Griffith University</a>; <a href="https://theconversation.com/profiles/rebecca-strating-129115">Rebecca Strating</a>, <a href="https://theconversation.com/institutions/la-trobe-university-842">La Trobe University</a>, and <a href="https://theconversation.com/profiles/simon-jackman-310245">Simon Jackman</a>, <a href="https://theconversation.com/institutions/university-of-sydney-841">University of Sydney</a> With early voting set to open next week for the Indigenous Voice to Parliament referendum, this is a critical time for campaigners to win over voters. If the <a href="https://press-files.anu.edu.au/downloads/press/n11054/pdf/ch01.pdf">2022 federal election</a> is anything to go by, Australians have developed a taste for early voting, with fewer than half of all voters actually going to a polling station on election day. If the same voting patterns apply to the referendum, this means more than half of Australians, particularly <a href="https://www.cambridge.org/core/journals/government-and-opposition/article/correlates-of-early-voting/49D19E94A1D26F9AFE1B72DCB56AFF3F">older voters</a>, may have cast a vote before voting day on October 14. <h2>What’s happening in the polls?</h2> Public polls indicate support for the “yes” campaign continues to decline, despite, as we’ve shown below, huge spending on advertising and extensive media coverage of its message. According to <a href="https://simonjackman.github.io/poll_averaging_voice_2023/poll_averaging.html">Professor Simon Jackman’s</a> averaging of the polls, “no” currently leads “yes” by 58% to 42% nationally. If this lead holds, the result would be <a href="https://www.aec.gov.au/elections/referendums/1999_referendum_reports_statistics/1999.htm">even more lopsided</a> than the 1999 republic referendum defeat, where the <a href="https://www.aec.gov.au/elections/referendums/1999_referendum_reports_statistics/summary_republic.htm">nationwide vote </a> was 55% “no” to 45% “yes”. The rate of decline in support for “yes” continues to be about 0.75 of a percentage point a week. If this trend continues, the “yes” vote would sit at 39.6% on October 14, 5.5 percentage points below the “yes” vote in the republic referendum. If “yes” were to prevail on October 14, it would take a colossal reversal in public sentiment, or it would indicate there’s been a stupendously large, collective polling error. Or perhaps both. <hr /> <iframe style="width: 100%;" src="https://simonjackman.github.io/poll_averaging_voice_2023/level_plot_standalone.html" width="100%" height="688"> </iframe> <hr /> <h2>What’s happening in the news and social media?</h2> Using Meltwater data, we have seen a massive spike in Voice media coverage since Prime Minister Anthony Albanese announced the referendum date at the end of August. In the most recent week we analysed, from September 14-21, we saw a huge jump of mentions of the Voice to Parliament (2.86 million) in print media, radio, TV and social media. This compares to about a quarter million mentions in the first week of the “yes” and “no” campaigns, which we documented in our <a href="https://theconversation.com/the-no-campaign-is-dominating-the-messaging-on-the-voice-referendum-on-tiktok-heres-why-212465">last report</a> of this series monitoring both campaigns. Voice coverage now constitutes 6.7% of all Australian media reporting, up from 4.2% in week one. To put that in perspective, mentions of Hugh Jackman’s marriage split from Deborra-Lee Furness comprised 1.5% of total weekly coverage, while mentions of the AFL and NRL amounted to 4.1% and 1.7%, respectively. Media coverage of the Voice peaked on September 17 with 38,000 mentions, thanks to widespread coverage of the “yes” rallies that day around the country. This was followed closely by 35,000 Voice mentions the next day, led by Opposition Leader Peter Dutton’s <a href="https://www.skynews.com.au/australia-news/voice-to-parliament/voice-will-see-lawyers-in-sydney-and-melbourne-get-richer-dutton/video/40349a54a9f0c2f48baec7ba7263a000">claim</a> on Sky News that a Voice to parliament would see lawyers in Sydney and Melbourne “get richer” through billions of dollars worth of treaty negotiations. Our analysis of X (formerly Twitter) data provides further insight to these trends, showing the nationwide “yes” rallies on September 17 received the most public engagement about the Voice during the week we analysed. <hr /> <figure class="align-center "><img src="https://images.theconversation.com/files/549754/original/file-20230922-21-tp54x2.png?ixlib=rb-1.1.0&q=45&auto=format&w=754&fit=clip" sizes="(min-width: 1466px) 754px, (max-width: 599px) 100vw, (min-width: 600px) 600px, 237px" srcset="https://images.theconversation.com/files/549754/original/file-20230922-21-tp54x2.png?ixlib=rb-1.1.0&q=45&auto=format&w=600&h=269&fit=crop&dpr=1 600w, https://images.theconversation.com/files/549754/original/file-20230922-21-tp54x2.png?ixlib=rb-1.1.0&q=30&auto=format&w=600&h=269&fit=crop&dpr=2 1200w, https://images.theconversation.com/files/549754/original/file-20230922-21-tp54x2.png?ixlib=rb-1.1.0&q=15&auto=format&w=600&h=269&fit=crop&dpr=3 1800w, https://images.theconversation.com/files/549754/original/file-20230922-21-tp54x2.png?ixlib=rb-1.1.0&q=45&auto=format&w=754&h=338&fit=crop&dpr=1 754w, https://images.theconversation.com/files/549754/original/file-20230922-21-tp54x2.png?ixlib=rb-1.1.0&q=30&auto=format&w=754&h=338&fit=crop&dpr=2 1508w, https://images.theconversation.com/files/549754/original/file-20230922-21-tp54x2.png?ixlib=rb-1.1.0&q=15&auto=format&w=754&h=338&fit=crop&dpr=3 2262w" alt="" /><figcaption>X (Twitter) data accessed via Meltwater. Author provided</figcaption></figure> <hr /> <h2>Who is advertising online?</h2> This week, we specifically turned our attention to the online advertising spending of the campaigns. We also examined the types of disinformation campaigns appearing on social media, some of which are aimed at the Australian Electoral Commission, similar to the anti-democratic disinformation campaigns that have roiled the US. The main online advertising spend is on Meta’s Facebook and Instagram platforms. We have real-time visibility of this spending thanks to the ad libraries of Meta and Google. The Yes23 campaign has far outspent any other Voice campaigner on these platforms. In the last three months, its advertising expenditure exceeds $1.1 million, compared to just under $100,000 for Fair Australia, the leading “no” campaign organisation. <hr /> <figure class="align-center "><img src="https://images.theconversation.com/files/549942/original/file-20230925-23-7tl134.jpg?ixlib=rb-1.1.0&q=45&auto=format&w=754&fit=clip" sizes="(min-width: 1466px) 754px, (max-width: 599px) 100vw, (min-width: 600px) 600px, 237px" srcset="https://images.theconversation.com/files/549942/original/file-20230925-23-7tl134.jpg?ixlib=rb-1.1.0&q=45&auto=format&w=600&h=241&fit=crop&dpr=1 600w, https://images.theconversation.com/files/549942/original/file-20230925-23-7tl134.jpg?ixlib=rb-1.1.0&q=30&auto=format&w=600&h=241&fit=crop&dpr=2 1200w, https://images.theconversation.com/files/549942/original/file-20230925-23-7tl134.jpg?ixlib=rb-1.1.0&q=15&auto=format&w=600&h=241&fit=crop&dpr=3 1800w, https://images.theconversation.com/files/549942/original/file-20230925-23-7tl134.jpg?ixlib=rb-1.1.0&q=45&auto=format&w=754&h=303&fit=crop&dpr=1 754w, https://images.theconversation.com/files/549942/original/file-20230925-23-7tl134.jpg?ixlib=rb-1.1.0&q=30&auto=format&w=754&h=303&fit=crop&dpr=2 1508w, https://images.theconversation.com/files/549942/original/file-20230925-23-7tl134.jpg?ixlib=rb-1.1.0&q=15&auto=format&w=754&h=303&fit=crop&dpr=3 2262w" alt="" /><figcaption>Top five Voice campaign spenders on Facebook and Instagram since June 2023. Meta ad library</figcaption></figure> <hr /> Yes23 has also released a far greater number of new ads in September (in excess of 3,200) on both platforms, compared to Fair Australia’s 52 new ads. The top five spenders from both sides are listed below. As early voting nears, this graph shows Yes23 ad spending outpaced Fair Australia on both Google and Meta platforms in week three, as well. <hr /> <figure class="align-center "><img src="https://images.theconversation.com/files/549762/original/file-20230922-23-1bi7ov.png?ixlib=rb-1.1.0&q=45&auto=format&w=754&fit=clip" sizes="(min-width: 1466px) 754px, (max-width: 599px) 100vw, (min-width: 600px) 600px, 237px" srcset="https://images.theconversation.com/files/549762/original/file-20230922-23-1bi7ov.png?ixlib=rb-1.1.0&q=45&auto=format&w=600&h=484&fit=crop&dpr=1 600w, https://images.theconversation.com/files/549762/original/file-20230922-23-1bi7ov.png?ixlib=rb-1.1.0&q=30&auto=format&w=600&h=484&fit=crop&dpr=2 1200w, https://images.theconversation.com/files/549762/original/file-20230922-23-1bi7ov.png?ixlib=rb-1.1.0&q=15&auto=format&w=600&h=484&fit=crop&dpr=3 1800w, https://images.theconversation.com/files/549762/original/file-20230922-23-1bi7ov.png?ixlib=rb-1.1.0&q=45&auto=format&w=754&h=608&fit=crop&dpr=1 754w, https://images.theconversation.com/files/549762/original/file-20230922-23-1bi7ov.png?ixlib=rb-1.1.0&q=30&auto=format&w=754&h=608&fit=crop&dpr=2 1508w, https://images.theconversation.com/files/549762/original/file-20230922-23-1bi7ov.png?ixlib=rb-1.1.0&q=15&auto=format&w=754&h=608&fit=crop&dpr=3 2262w" alt="" /><figcaption>Campaign ad spending on digital platforms from Sept. 14-21. Authors provided.</figcaption></figure> <hr /> The advertising spending data shows how drastically different the strategies of the two main campaigns are. Yes23’s approach is an ad blitz, blanketing the nation with hundreds of ads and experimenting with scores of different messages. In contrast, the “no” side has released far fewer ads with no experimentation. The central message is about “division”, mostly delivered by the lead “no” campaigner, Senator Jacinta Nampijinpa Price. All but eight of the ads released by the “no” side in September feature a personal message by Price arguing that the referendum is “divisive” and “the Voice threatens Aussie unity.” To win, “yes” requires a majority of voters nationwide, as well as a majority of voters in a majority of states. The “no” side is strategically targeting its ads to the two states it believes are most likely in play – South Australia and Tasmania. It only needs to win one of these states to ensure the “yes” side fails. <hr /> <figure class="align-center "><img src="https://images.theconversation.com/files/549949/original/file-20230925-20-zgr4wg.jpg?ixlib=rb-1.1.0&q=45&auto=format&w=754&fit=clip" sizes="(min-width: 1466px) 754px, (max-width: 599px) 100vw, (min-width: 600px) 600px, 237px" srcset="https://images.theconversation.com/files/549949/original/file-20230925-20-zgr4wg.jpg?ixlib=rb-1.1.0&q=45&auto=format&w=600&h=797&fit=crop&dpr=1 600w, https://images.theconversation.com/files/549949/original/file-20230925-20-zgr4wg.jpg?ixlib=rb-1.1.0&q=30&auto=format&w=600&h=797&fit=crop&dpr=2 1200w, https://images.theconversation.com/files/549949/original/file-20230925-20-zgr4wg.jpg?ixlib=rb-1.1.0&q=15&auto=format&w=600&h=797&fit=crop&dpr=3 1800w, https://images.theconversation.com/files/549949/original/file-20230925-20-zgr4wg.jpg?ixlib=rb-1.1.0&q=45&auto=format&w=754&h=1001&fit=crop&dpr=1 754w, https://images.theconversation.com/files/549949/original/file-20230925-20-zgr4wg.jpg?ixlib=rb-1.1.0&q=30&auto=format&w=754&h=1001&fit=crop&dpr=2 1508w, https://images.theconversation.com/files/549949/original/file-20230925-20-zgr4wg.jpg?ixlib=rb-1.1.0&q=15&auto=format&w=754&h=1001&fit=crop&dpr=3 2262w" alt="" /><figcaption>Campaign ad spend on Meta platforms across the states since mid-August. (Dark blue = greater the ad spend). Author provided</figcaption></figure> <hr /> <h2>Referendum disinformation</h2> The Meltwater data also reveal a surge in misinformation and disinformation targeting of the AEC with American-style attacks on the voting process. Studies show disinformation surrounding the referendum has been <a href="https://osf.io/qu2fb/">prevalent</a> on X since at least March. To mitigate the harms, the AEC has established a <a href="https://www.aec.gov.au/media/disinformation-register-ref.htm">disinformation register</a> to inform citizens about the referendum process and call out falsehoods. We’ve identified three types of disinformation campaigns in the campaign so far. The first includes attempts to redefine the issue agenda. Examples range from the false <a href="https://www.abc.net.au/news/2023-08-02/fact-check-indigenous-australians-support-for-the-voice/102673042">claims</a> that First Nations people do not overwhelmingly support the Voice to <a href="https://stephenreason.substack.com/p/the-voice-to-parliament-the-united">conspiracy myths</a> about the Voice being a globalist land grab. These falsehoods aim to influence vote choice. This disinformation type is not covered in the AEC’s register, as the organisation has no provisions to enforce truth in political advertising. The register does cover a second type of disinformation. This includes spurious claims about the voting process, such as that the referendum is voluntary. This false claim aims to depress voter turnout in yet another attempt to influence the outcome. Finally, a distinct set of messages targets the AEC directly. The aim is to undermine trust in the integrity of the vote. A most prominent example was Dutton’s <a href="https://www.afr.com/politics/federal/voice-voting-rules-confusion-stinks-dutton-20230824-p5dz41">suggestion</a> the voting process was “rigged” due to the established rule of counting a tick on the ballot as a vote for “yes”, while a cross will not be accepted as a formal vote for “no”. Sky News host Andrew Bolt <a href="https://www.facebook.com/watch/?v=1256952825005993">echoed</a> this claim in his podcast, which was repeated on social media, reaching 29,800 viewers in one post. Attention to the tick/cross issue spiked on August 25 when the AEC <a href="https://www.theguardian.com/australia-news/2023/aug/25/indigenous-voice-to-parliament-referendum-aec-poll-unfairness-claims-rejected">refuted</a> the claim (as can be seen in the chart below). Daily Telegraph columnist and climate change denialist Maurice Newman then linked the issue to potential <a href="https://www.dailytelegraph.com.au/news/opinion/maurice-newman-aec-rules-on-voting-could-create-confusion-uncertainty/news-story/c76bc3e1e031c2f349710dd1e9f3b51e?btr=15aad1c65d873d8f896d09618a96e228">voter fraud</a>, mimicking US-style attacks on the integrity of voting systems. <hr /> <figure class="align-center "><img src="https://images.theconversation.com/files/549852/original/file-20230924-23-ob3ltn.png?ixlib=rb-1.1.0&q=45&auto=format&w=754&fit=clip" sizes="(min-width: 1466px) 754px, (max-width: 599px) 100vw, (min-width: 600px) 600px, 237px" srcset="https://images.theconversation.com/files/549852/original/file-20230924-23-ob3ltn.png?ixlib=rb-1.1.0&q=45&auto=format&w=600&h=267&fit=crop&dpr=1 600w, https://images.theconversation.com/files/549852/original/file-20230924-23-ob3ltn.png?ixlib=rb-1.1.0&q=30&auto=format&w=600&h=267&fit=crop&dpr=2 1200w, https://images.theconversation.com/files/549852/original/file-20230924-23-ob3ltn.png?ixlib=rb-1.1.0&q=15&auto=format&w=600&h=267&fit=crop&dpr=3 1800w, https://images.theconversation.com/files/549852/original/file-20230924-23-ob3ltn.png?ixlib=rb-1.1.0&q=45&auto=format&w=754&h=336&fit=crop&dpr=1 754w, https://images.theconversation.com/files/549852/original/file-20230924-23-ob3ltn.png?ixlib=rb-1.1.0&q=30&auto=format&w=754&h=336&fit=crop&dpr=2 1508w, https://images.theconversation.com/files/549852/original/file-20230924-23-ob3ltn.png?ixlib=rb-1.1.0&q=15&auto=format&w=754&h=336&fit=crop&dpr=3 2262w" alt="" /><figcaption>Disinformation attacking AEC or referendum over past month. Authors provided</figcaption></figure> <hr /> The volume of mentions of obvious disinformation on media and social media may not be high compared to other mentions of the Voice. However, studies show disinformation disproportionately grabs people’s attention due to the <a href="https://www.nature.com/articles/s41599-019-0224-y">cognitive attraction</a> of pervasive negativity, the focus on threats or arousal of disgust. All three types of disinformation campaigns attacking this referendum should concern us deeply because they <a href="https://journals.sagepub.com/doi/10.1177/00104140231193008">threaten trust</a> in our political institutions, which undermines our vibrant democracy.<img style="border: none !important; box-shadow: none !important; margin: 0 !important; max-height: 1px !important; max-width: 1px !important; min-height: 1px !important; min-width: 1px !important; opacity: 0 !important; outline: none !important; padding: 0 !important;" src="https://counter.theconversation.com/content/213749/count.gif?distributor=republish-lightbox-basic" alt="The Conversation" width="1" height="1" /> <a href="https://theconversation.com/profiles/andrea-carson-924">Andrea Carson</a>, Professor of Political Communication, Department of Politics, Media and Philosophy, <a href="https://theconversation.com/institutions/la-trobe-university-842">La Trobe University</a>; <a href="https://theconversation.com/profiles/max-gromping-1466451">Max Grömping</a>, Senior Lecturer, <a href="https://theconversation.com/institutions/griffith-university-828">Griffith University</a>; <a href="https://theconversation.com/profiles/rebecca-strating-129115">Rebecca Strating</a>, Director, La Trobe Asia and Associate Professor, La Trobe University, <a href="https://theconversation.com/institutions/la-trobe-university-842">La Trobe University</a>, and <a href="https://theconversation.com/profiles/simon-jackman-310245">Simon Jackman</a>, Professor, <a href="https://theconversation.com/institutions/university-of-sydney-841">University of Sydney</a> Image credits: Getty Images This article is republished from <a href="https://theconversation.com">The Conversation</a> under a Creative Commons license. Read the <a href="https://theconversation.com/the-yes-voice-campaign-is-far-outspending-no-in-online-advertising-but-is-the-message-getting-through-213749">original article</a>.

Money & Banking

Woman divides internet after cancelling her brother's wedding

A woman has divided the internet after admitting to cancelling her brother's wedding without telling him, after consistently being treated poorly by her future sister-in-law. The 27-year-old shared that the "extreme" moment came after countless mean comments, wedding planning gone wrong and a selection of financial problems. Writing on Reddit's "Am I The A**hole?" thread, the woman wanted advice on if she was in the wrong. The woman explained that her brother, 30, and his fiancée Ella, 28, had been together three years but the two women were never particularly close. "Honestly, we never got along but I always tried to put up a peaceful front because my brother seemed blissfully happy with her," the poster explained on the online forum. "Ella was mean to me a lot ... She would make comments about my weight, my makeup, and especially my dog. She hated animals and hated that I would bring my lab, Toast, to my parents or my brothers house." After her brother popped the question, she was shocked when Ella asked her to be her Maid of Honour, given their turbulent relationship. Despite this, she agreed to the role, thinking it was the "sisterly" thing to do. "What I failed to realise when I accepted the role was that to her [Maid Of Honour] meant planning the entire wedding. Like I was booking venues, florists, jazz band, everything," the woman wrote. "Even worse she expected me to put my MY credit card down for all of it... Every time I asked Ella about it, she would say that it would all be paid back by her parents before the wedding." It wasn't until three weeks before the wedding that the relationship between the two women took a turn for the worst. "I asked if she had received the updated receipt of everything owed when she exploded," she said. "She called me a whole line of terrible names but the one that stuck out was her saying 'What do you need the money for anyway? Your sick dog is dead now'." "My beautiful Toasty died about a month before this after he fought the bravest battle with cancer. He was my soul dog and I was devastated." Ella's hurtful comments went a step too far, leading the woman to "immediately called the vendors and cancelled any deposit under my card. Every. Single. One." "After almost 20 calls, all that was left of her wedding was the dress and the flower arch." The woman told her brother what she had done, and said she would no longer be attending their wedding if it still went ahead after her revenge plan. She then ignored calls from her future sister-in-law, forcing her to deal with all the wedding fallout. Most people took to the comments in support of the woman's "revenge", saying she would have been saddled with footing the bill. "MOH duties do NOT include planning the whole wedding and they certainly do NOT put down all the deposits and pay for the wedding," one person wrote. "If you ask me, it sounds 100% like they were going to stiff you for the wedding. I don't believe for a minute her parents were paying for it." Another wrote, "You didn't cancel the wedding. You extricated yourself from an abusive and exploitative situation. They're still free to marry, on their own thin dime." While most people supported the woman's actions, there were a handful of comments that believed the woman had gone too far with her revenge, but also agreed her sister-in-law treated her very poorly. After the original post went viral, the poster shared an update that she is now speaking to her brother again and that the couple didn't make it down the aisle. They are currently on a "break" with Ella no longer in possession of an engagement ring. Image credits: Shutterstock

Relationships

Readers Respond: What is something you miss about pre-internet times?

Times are changing and in an increasingly digital world, there are a few things that just don't feel the same. We asked our readers what they missed the most about the pre-internet times and while some shared their nostalgia, others believe that the change is for the better. Jeanie Houston - The joy of getting a letter from loved ones overseas. Tina Karanastasis - Having pen pals (a fad in my younger years), writing and receiving handwritten letters, building relationships through shared moments and time spent together face to face. Deirdre Hudson - Being able to go anywhere without someone calling you Lois Parkes - Going to a library to research the answer Gini Glenn - Nothing! I love the internet and mobile phones. You can always leave your phone at home or turn it off. Lovely to have choices. Teresa Hamilton Gross - Having a conversation with someone who is not looking at their cell phone. Jan Gundersen - Being out at a restaurant & talking to each other! Don Gregor - Getting lost while driving/traveling. Met the most interesting people and had the most memorable times. Ann Hazlewood - Sitting around talking to family Ellen Clarke - Sitting around the kitchen table & everyone talking at once, miss it! Christine Armstrong - Letters! I miss getting letters from friends and family in the mail box Beverley Collison - Listening to stories of the older generation when I was younger. And telephone conversations. Did we miss anything? Let us know if there are other things that you miss from the pre-internet times!

Retirement Life

How scammers use psychology to create some of the most convincing internet cons – and what to watch out for

<a href="https://theconversation.com/profiles/stacey-wood-473147">Stacey Wood</a>, <a href="https://theconversation.com/institutions/scripps-college-2153">Scripps College</a> and <a href="https://theconversation.com/profiles/yaniv-hanoch-1341108">Yaniv Hanoch</a>, <a href="https://theconversation.com/institutions/university-of-southampton-1093">University of Southampton</a> <a href="https://www.experian.co.uk/blogs/latest-thinking/fraud-prevention/cybercrime-fraud-most-common-crime-uk/">Online fraud is today’s most common crime</a>. Victims are often told they are foolish for falling for it, but fraudsters use psychological mechanisms to infiltrate the defences of their targets, regardless of how intelligent they are. So it’s important to keep up with the latest scams and understand how they work. Recently, consumer protection magazine Which? <a href="https://www.which.co.uk/news/article/the-4-most-convincing-scams-weve-seen-in-2023-so-far-a7bRP9s0KJvG">identified some of the most convincing scams of 2023</a>. These scams all have one thing in common – they insidiously take advantage of people’s cognitive biases and psychological blind spots. They included “pig butchering” a way of fattening up victims with affection, the missing person scam which involves posting fake content on social media pages, the traditional PayPal scam, and a new scam called the “fake app alert” in which malware is hidden on apps that look legitimate. <h2>Pig butchering</h2> In our work as fraud psychology researchers we have noticed a trend towards hybrid scams, which combine different types of fraud. Hybrid scams often involve crypto investments and <a href="https://www.psychologytoday.com/us/blog/the-fraud-crisis/202210/new-scams-committed-forced-trafficked-labor">sometimes use trafficked labour</a> In the US alone, <a href="https://www.fbi.gov/contact-us/field-offices/springfield/news/internet-crime-complaint-center-releases-2022-statistics">the FBI recently reported</a> that people lost US $3.3 billion (£2.6 billion) in 2023 to investment fraud. Pig butchering is a long-term deception. <a href="https://www.cnbc.com/2023/05/02/pig-butchering-scammers-make-billions-convincing-victims-of-love.html">This type of scam</a> combines elements of <a href="https://www.actionfraud.police.uk/a-z-of-fraud/romance-scams">romance scams</a> with an investment con. The name comes from the strategy of <a href="https://www.theguardian.com/money/2023/may/22/dating-cons-and-dodgy-apps-among-most-common-scams-says-uk-watchdog">“fattening up” a victim with affection before slaughter</a>. It will usually begin with <a href="https://www.which.co.uk/policy-and-insight/article/pig-butchering-among-most-convincing-scams-of-2023-so-far-which-warns-aDRtr4I1UT1R">standard scam approach like a text</a>, social media message, or an introduction at a job board site. Victims may have their guard up at first. However, these scams can unfold over months, with the scammer slowly gaining the victims’ trust and initiating a romantic relationship all the while learning about their vulnerabilities. For example, details of their financial situation, job stresses, and dreams about the life they want. Romance scammers often saturate their targets with affection and almost constant contact. Pig butchering sometimes involves several trafficked people working as a team to create a single persona. Once the victim depends on the scammer for their emotional connection, the scammer introduces the idea of making an investment and uses fake crypto platforms to demonstrate returns. The scammers may use legitimate sounding cryptocoins and platforms. Victims can invest and “see” strong returns online. In reality, their money is going directly to the scammer. Once a victim transfers a substantial amount of money to the con artist, they are less likely to pull out. This phenomenon is known as the <a href="https://www.sciencedirect.com/science/article/abs/pii/0749597885900494">“sunk cost fallacy”</a>. Research has shown people are likely to carry on investing money, time and effort in activities they have already invested in and ignore signs the endeavour isn’t in their best interests. When the victim runs out of money or tries to withdraw funds, they are blocked. The victim is left with not only financial devastation, but also the loss of what they may imagine to be their most intimate partnership. They are often <a href="https://cloud-platform-e218f50a4812967ba1215eaecede923f.s3.amazonaws.com/uploads/sites/6/2021/12/VC-Who-Suffers-Fraud-Report-1.pdf">too embarrassed to discuss the experience</a> with friends and family or to report to the police. <h2>PayPal scams</h2> Fake payment requests are a common attack that works by volume rather than playing the long game. Payment requests appear to come from a genuine PayPal address. Fraudulent messages typically begin with a generic greeting, an urgent request and a fake link. For example, Dear User: You’ve received a payment, or you have paid too much. Please click link below for details. Users are directed to a spoofed website with a legitimate sounding name such as www.paypal.com/SpecialOffers and asked to enter their account information and password. Both of us have received these scam requests – and even we found them difficult to discern from legitimate PayPal request emails. These scams work through mimicry and play on the human tendency to trust authority. Legitimate PayPal correspondence is usually automatic bot language, so it is not difficult to imitate. But remember, genuine messages from PayPal <a href="https://www.paypal.com/ca/for-you/account/security/fraud-dangers#:%7E:text=Any%20email%20from%20PayPal%20will,bank%20account%2C%20or%20credit%20card.">will use your first and last name</a>. <h2>The missing person scam</h2> This seems to be a new scam that exploits a person’s kindness. In the past, charity scams involved posing as charitable organisation responding to a <a href="https://www.aarp.org/money/scams-fraud/info-2019/charity.html">recent, real calamity</a>. The new missing person scam is more sophisticated. The initial plea is a <a href="https://www.thesun.co.uk/tech/20875699/facebook-fake-missing-child-scam-warning/">fake missing person post</a> that generates likes and shares, increasing its credibility and exposure. Then the fraudster edits the content to create an investment scheme which now has the veneer of legitimacy. This scam may work because the initial consumers are unaware that the content is fraudulent, and there is no obvious request. In psychology, this type of persuasion is known as “<a href="https://thedecisionlab.com/reference-guide/psychology/social-proof">social proof</a>” – the tendency of individuals to follow and copy behaviour of others. <h2>Fake app alerts</h2> People post mobile apps, designed to steal users’ personal information, on the Google Play or Apple app store. The app often has a <a href="https://www.edinburghnews.scotsman.com/news/crime/another-person-comes-forward-after-banking-app-scam-3584340">legitimate function</a>, which gives it a cover. Consumers unknowingly jeopardise their private information by downloading these apps which use malware to access additional information. Although there has been <a href="https://tech.co/news/fake-android-apps-delete">media coverage of Android security issues</a>, many users assume malware <a href="https://www.ben-evans.com/benedictevans/2020/8/18/app-stores">cannot bypass app store screening</a>. Again, this scam plays on people’s <a href="https://psycnet.apa.org/doiLanding?doi=10.1037%2F0021-9010.92.3.639">trust in authority figures</a> to keep tjem safe. Discuss any investment opportunities with friends, family members or professionals. It’s much easier said than done, but exercising caution one of the best strategies to reduce the chance of becoming a fraud victim. Scammers count on people paying little to no attention to their emails or messages before clicking on them or providing valuable information. When it comes to scams, the devil is in the missing details.<img style="border: none !important; box-shadow: none !important; margin: 0 !important; max-height: 1px !important; max-width: 1px !important; min-height: 1px !important; min-width: 1px !important; opacity: 0 !important; outline: none !important; padding: 0 !important;" src="https://counter.theconversation.com/content/207759/count.gif?distributor=republish-lightbox-basic" alt="The Conversation" width="1" height="1" /> <a href="https://theconversation.com/profiles/stacey-wood-473147">Stacey Wood</a>, Professor of Psychology, <a href="https://theconversation.com/institutions/scripps-college-2153">Scripps College</a> and <a href="https://theconversation.com/profiles/yaniv-hanoch-1341108">Yaniv Hanoch</a>, Professor in Decision Science, <a href="https://theconversation.com/institutions/university-of-southampton-1093">University of Southampton</a> Image credits: Shutterstock This article is republished from <a href="https://theconversation.com">The Conversation</a> under a Creative Commons license. Read the <a href="https://theconversation.com/how-scammers-use-psychology-to-create-some-of-the-most-convincing-internet-cons-and-what-to-watch-out-for-207759">original article</a>.

Technology

20 old words that have new meanings since the birth of the internet

<a href="../Dictionary.com">Dictionary.com</a> has revealed a list of commonly used words that have seen their definition change considerably in the last couple of decades. The changes have been primarily driven by the increased use of social media. While 1995 may seem like it was just yesterday to some of us, 20 years is actually a really long time. The world has change from dial-up modems and VCRs to unlimited broadband and Netflix streaming. Check out the list of 20 words with new meanings below: 1. Bump Then: “to come more or less heavily in contact with.” Now: “to move an online post or thread to the top of the reverse chronological list by adding a new comment or post to the thread.” 2. Cloud Then: “a visible collection of particles of water or ice suspended in the air.” Now: “any of several parts of the Internet that allow online processing and storage of documents and data as well as electronic access to software and other resources.” 3. Core Then: “the central part of a fleshy fruit, containing the seeds.” Now: “the muscles of the torso, which provide support for the spine and pelvis.” 4. Fail Then: “to come short or be wanting in action.” Now: “to make an embarrassing or humorous mistake, be in a humiliating situation, etc., and be subject to ridicule.” 5. Footprint Then: “a mark left by the foot.” Now: “a unique set of characteristics, actions, etc., that leave a trace and serve as a means of identification.” 6. Friend Then: “someone attached to another by feelings of affection or personal regard.” Now: “to add a person to one’s list of contacts on a social-networking website.” 7. Glance Then: “to look quickly or briefly.” Now: “Information on an electronic screen that can be understood quickly or at a glance.” 8. Goldilocks Then: “a person with golden hair.” Now: “Not being extreme or not varying drastically between extremes, especially between hot and cold.” 9. Like Then: “having the same or similar qualities or characteristics.” Now: “to indicate one’s enjoyment of, agreement with, or interest in website content, especially in social media.” 10. Meme Then: “a cultural element, as a custom or concept.” Now: “A cultural item in the form of an image, video, phrase, etc., that is spread via the Internet and often altered in a creative or humorous way.” 11. Ping: Then: “to produce a sharp, ringing, high-pitched sound.” Now: “to make contact with someone by sending a brief electronic message, as a text message.” 12. Profile: Then: “the outline or contour of the human face, especially as seen from the side.” Now: “the personal details, images, user statistics, social-media timeline, etc., that an individual creates and associates with a username or online account.” 13. Sandbox: Then: “a container holding sand, usually located in an outdoors area.” Now: “an environment in which software developers or editors can create and test new content, separate from other content in the project.” 14. Swipe Then: “a stroke with full swing of the arms.” Now: “to move the fingers across a touchscreen.” 15. Takeaway Then: “food or beverage purchased for consumption elsewhere.” Now: “conclusions, impressions, or action points resulting from a meeting, discussion, roundtable, or the like.” 16. Text Then: “the main body of matter in a book or manuscript.” Now: “to send a text message.” 17. Timeline Then: “a representation of historical events in the form of a line.” Now: “a collection of online posts or updates associated with a specific social-media account, in reverse chronological order.” 18. Tweet Then: “the weak chirp of a young or small bird.” Now: “a very short message posted on the Twitter website.” 19. Unplug Then: “to disconnect by pulling the plug from it or from a power socket.” Now: “to refrain from using digital or electronic devices for a period of time.” 20. Viral Then: “relating to or caused by a virus.” Now: “becoming very popular by circulating quickly from person to person, especially through the Internet.” Image credit: Shutterstock Related links: <a href="../lifestyle/technology/2015/07/eight-tips-for-your-kindle/">8 great things you can do with your Kindle</a> <a href="../news/news/2015/05/new-words-in-merriam-webster-dictionary/">Can you guess what new words have been added to Merriam-Webster dictionary?</a> <a href="../travel/travel-club/2015/05/free-translation-apps/">3 great FREE translation apps to use when travelling </a>

Books

Internet in stitches at one woman’s dog breed blunder

A woman in the US received quite the surprise when she set out to pick up her new furry friend, expecting to find a fluff ball in the form of a Shih-Tzu-cross-Bichon ‘Shichon’ puppy waiting for her. However, Melissa Windsor’s dreams took a turn when she met the mutt destined to capture her heart, and learned that things don’t always look exactly like they did online. Taking to Facebook to share her story, Melissa posted two pictures - one of the caramel teddy bear puppy she’d been seeking, and another of what she’d received, a scruffy little fellow with an alarming case of bedhead. “Little Roosevelt is four-months-old and looks more like a llama than a teddy bear,” she captioned her post, and the image of the sweet-faced Roosevelt in his pyjamas, “but I love him just the same.” According to Daily Paws, ‘shichons’ are generally small and fluffy, although the cross bread has the potential to produce puppies that have “totally different” appearances across just one litter. The post drew in over 1,000 views, and more than 200 other comments from fellow What I Asked For vs What I Got users. And while some took the opportunity to suggest that Melissa had brought the case of ‘dogfishing’ upon herself, most were every bit as amused as the proud new owner, and took to the comments to share their delight at the tale. One spoke for the masses when they declared that “he’s such a cute mess!” “He's awesomely cute,” another agreed, before elaborating that it was “in a manic Einstein kinda way”. “His hair looks like Kramer from Seinfeld,” one remarked. “Looks like he’s been electrocuted,” someone noted. “Poor buddy looks like me when the coffee hasn't kicked in,” another shared, “fighting with four kids.” One user went on to tell Melissa that their dog looked just like her beloved Roosevelt, asking if it was “possible that he's a mini Aussie doodle?” Some groomers, however, suggested that he just didn’t look like Melissa expected as he hadn’t had his fur tended to just yet. Melissa then shared that she was going to get a DNA test for the precious pup, as “at this point anything is possible”, and that she would like to know if her little friend would actually have the traits and qualities expected of his supposed breed. Images: Facebook

Family & Pets

The soundtrack to selling: why advertising with popular music needs to be pitch perfect

<a href="https://theconversation.com/profiles/morteza-abolhasani-1346513">Morteza Abolhasani</a>, <a href="https://theconversation.com/institutions/the-open-university-748">The Open University</a> At some point today, it’s likely that you’ll listen to music. It may be during a commute or school run, while you do some exercise or take some time to relax. Music is all around us – an accessible and popular art form which <a href="https://online.ucpress.edu/mp/article-abstract/22/1/41/62190/Uses-of-Music-in-Everyday-Life?redirectedFrom=fulltext">accompanies our daily lives</a>. Advertisers have long understood the popularity and emotional power of music and used it to sell us things. Much time – and money – is spent on securing the right soundtrack to adverts in a bid to boost sales, such as when Microsoft <a href="https://www.bloomberg.com/news/articles/1999-05-23/sing-a-song-of-selling?leadSource=uverify%20wall">spent a reported US$3 million</a> (£2.4 million) to use The Rolling Stones’ song Start Me Up as part of their advertising campaign for Windows 95. So how do companies choose the right music for their product? And why is it such a valuable ingredient in the mission to make us consume? Research suggests that the specific qualities of music as an art form enhances the science of selling. As one researcher <a href="https://onlinelibrary.wiley.com/doi/10.1002/mar.4220010303">puts it</a>: “Music […] is the catalyst of advertising. It augments pictures and colours words, and often adds a form of energy available through no other source.” Other <a href="https://link.springer.com/chapter/10.1007/978-3-531-18916-1_19">studies have shown</a> how music transports, underlines or amplifies the persuasive message of adverts. Used well, it creates memorable commercials which influence our attitudes to a product or service. Take the visually simple but <a href="https://www.youtube.com/watch?v=J6bGnSEwdKY">compelling advert</a> for Air France, with the soundtrack of Mozart’s Piano Concerto No. 23. It projects grandeur and elegance, in the hope that viewers will associate those qualities with the airline. <figure><iframe src="https://www.youtube.com/embed/J6bGnSEwdKY?wmode=transparent&start=0" width="440" height="260" frameborder="0" allowfullscreen="allowfullscreen"></iframe></figure> <a href="https://journals.sagepub.com/doi/pdf/10.1177/1470593117692021">My research</a>, which looked at hundreds of viewer comments about the music used in advertising, suggests it was successful. Air France’s use of a sophisticated piece of classical music created a direct perception of a sophisticated and premium airline. This is supported by other <a href="https://academic.oup.com/edited-volume/38632/chapter-abstract/335307151?redirectedFrom=fulltext">research</a> which suggests that music which matches the main message of an advert has a positive effect on consumer engagement. This alignment, known as “musical congruity”, can result in enhanced attention, a positive emotional response, and improved brand recall, ultimately enhancing the effectiveness of an advert. <h2>Down memory lane</h2> Music is also effective at triggering <a href="https://journals.sagepub.com/doi/abs/10.1177/1470593114521451?journalCode=mtqa">feelings of nostalgia</a>. The extent to which music arouses emotional memories – “musical indexicality” – in adverts creates associations with consumers’ past experiences. The music for <a href="https://www.youtube.com/watch?v=_NwBcCUh24I">an advert</a> for Old Navy inspired <a href="https://journals.sagepub.com/doi/pdf/10.1177/1470593117692021">positive comments</a> based on viewers’ memories. A good choice of music allows businesses to tap into this nostalgia for commercial benefit, and my <a href="https://journals.sagepub.com/doi/pdf/10.1177/1470593117692021">research suggests</a> that music with autobiographical resonance can be particularly effective. Another example of this is when <a href="https://www.youtube.com/results?search_query=pink+moon+vw">Volkswagen used</a> Nick Drake’s Pink Moon. <figure><iframe src="https://www.youtube.com/embed/_-kqUkZnDcM?wmode=transparent&start=0" width="440" height="260" frameborder="0" allowfullscreen="allowfullscreen"></iframe></figure> As one viewer commented: “Rarely do I get sentimental with commercials, but this one takes me back to the time when I was dating my wife and when we were first married. We used to take drives like this in the mountains and I remember looking at her beautiful face in the moonlight. The music is perfect. The sentiment is perfect.” (In this case, the 1999 advert also had a big impact on Nick Drake’s popularity, with album sales <a href="https://www.rollingstone.com/music/music-news/nick-drake-pink-moon-song-volkwagen-commercial-182739/">dramatically increasing</a> after the advert’s release. Drake, who died at the age of 26, never saw commercial success in his lifetime.) <h2>Commercial clash</h2> But using music to advertise products doesn’t always work. For one thing, music can infiltrate the mind, repeat itself continuously and become extremely difficult to dislodge. This is why we can’t get some jingles out of our heads for ages. Involuntary and repetitive exposure to a piece of music can quickly reach the point of annoyance. The use of popular music in advertising can also provoke arguments around <a href="https://journals.library.columbia.edu/index.php/currentmusicology/article/view/5206">the tensions</a> between artistic endeavour and commercialism. Some people believe a work of art should not be used for the pursuit of profit. In fact, the findings of my study on viewer comments showed that consumers sometimes passionately oppose the use of music by revered musicians being used in adverts, as they believe that doing this undermines its aesthetic integrity. For example, Nike’s use of the The Beatles’ song Revolution was seen by some as exploiting John Lennon’s lyrics to sell shoes. It made some Nike wearers so angry that they boycotted the brand. One wrote: “This is disgusting. Shame on Nike for exploiting priceless art. I will never buy another Nike shoe again.” Another said: “John didn’t mean change the brand of your trainers!” So advertisers need to be careful. For while the right choice of music can attract customers, boost sales, and inspire brand loyalty, the wrong choice can create something of a backlash. For many people, music is precious, and using it as a marketing tool does not always have harmonious results.<img style="border: none !important; box-shadow: none !important; margin: 0 !important; max-height: 1px !important; max-width: 1px !important; min-height: 1px !important; min-width: 1px !important; opacity: 0 !important; outline: none !important; padding: 0 !important;" src="https://counter.theconversation.com/content/203856/count.gif?distributor=republish-lightbox-basic" alt="The Conversation" width="1" height="1" /> <a href="https://theconversation.com/profiles/morteza-abolhasani-1346513">Morteza Abolhasani</a>, Lecturer in Marketing, <a href="https://theconversation.com/institutions/the-open-university-748">The Open University</a> Image credits: Getty Images This article is republished from <a href="https://theconversation.com">The Conversation</a> under a Creative Commons license. Read the <a href="https://theconversation.com/the-soundtrack-to-selling-why-advertising-with-popular-music-needs-to-be-pitch-perfect-203856">original article</a>.

Music

10 greatest cats of the internet

<h2>Tardar Sauce aka Grumpy Cat</h2> Look at that face: displeased with life and not impressed with the photoshoot. Grumpy Cat’s face has been the subject of a proliferation of memes, the best and most definitive simply says, NO. Incidentally that’s not what she said to Friskies cat food when they offered her the position of spokescat. <h2>Sam</h2> A touch more difficult to locate by name than by expression, Sam Has Eyebrows is mostly famous for his distinctive paws… Just kidding. <h2>Shironeko</h2> Images of Shironeko are usually of him smiling in his sleep and in a basket, which of course earned him the creative nickname, Basket Cat. You can put him down anywhere, balance anything on his head and…chill. Such a zen pet. <h2>Nala</h2> With over 1.5 millon Instagram followers, Nala’s antics are known the world-over. Mostly posing in bow-ties or doing her perfect OMG face, blue-eyed Nala has risen from orphan cat to sensation! <h2>Colonel Meow</h2> Colonel Meow doesn’t have fans he has ‘minions’. He drinks scotch, swears like a trooper, has his own news channel and has been awarded a spot in the Guinness Book of Records for his nine-inch-long fur! Unfortunately he passed in 2014 but his memory will live on the Internet forever. <h2>Hamilton The Hipster Cat</h2> Just look at that perfectly sculpted handlebar tash! Hamilton has the boys and girls of Shoreditch, Williamsberg, Berlin and all other hipster-hubs on their knees. <h2>Scarface</h2> Oh my. Scarface has seen it all and fought it all. He is now recuperating at a sanctuary after making his own calendar for Singapore’s Cat Welfare Society to help other young tomcats avoid a life of crime. <h2>Maru</h2> Maru is a very hard worker… The Japanese resident has released two books, starred in numerous television commercials and has littered the Internet with hundreds of stunt videos involving him testing the limits of the average cardboard box. What’s next for Maru? Probably a nap! <h2>Nyan Cat</h2> What’s to say about Nyan? Nyan is a poptart with the face of cat. She hurtles through time-space trailing rainbows behind her to the super-cute sounds of Japanese pop, while singing nyan-nyan-nyan (Japanese for meow). A whole industry is based around Nyan; toys, endless memes, smartphone games, oh and a clothing line. <h2>Snoopy babe</h2> Arguably the cutest cat on the whole of the Internet, Snoopy’s fame is rapidly soaring. I have chosen this photo simply to illustrate the cat-in-bread trend now sweeping the internet, but it does not do her justice. I urge you to seek her out. Image credit: Facebook / Instagram This article originally appeared on <a href="https://www.readersdigest.com.au/food-home-garden/pets/10-greatest-cats-of-the-internet" target="_blank" rel="noopener">Reader's Digest</a>.

Family & Pets

Bride-to-be defends the proposal that divided the internet

When Erica Murphy posted her engagement announcement to social media, she could never have anticipated the response she’d find online, or the wave of vocal criticism over her fiance’s ‘simpler’ approach to the whole affair. Erica had been preparing for a day at work when then-boyfriend Monta Homes proposed - through an all-important question scrawled on a torn sheet of lined paper. The handwritten question had been left on the bathroom counter, alongside a dazzling ring and a lit candle, for Erica to find. She, of course, said yes, and immediately took to social media to share the couples’ happy news. “So it’s been an amazing year with my guy,” she wrote on Twitter. “This morning before I left for work he left this in the bathroom for me to find. I said YES!” <blockquote class="twitter-tweet"> So it’s been an amazing year with my guy. This morning before I left for work he left this in the bathroom for me to find. I said YES! <a href="https://twitter.com/hashtag/FutureMrsHomes?src=hash&ref_src=twsrc%5Etfw">#FutureMrsHomes</a> <a href="https://t.co/Yf5EijKrFz">pic.twitter.com/Yf5EijKrFz</a> — Erica Murphy (@EricaMurphyTV) <a href="https://twitter.com/EricaMurphyTV/status/1652839933063692288?ref_src=twsrc%5Etfw">May 1, 2023</a></blockquote> Many rushed to offer their congratulations, gushing over the love between the two, and Erica’s obvious excitement. However, there were hundreds of critics who stopped by too, all too eager to offer their take on what they considered to be an “underwhelming” proposal from Monta. “Umm…a note? Torn out like that?” one user replied. “Congratulations that's thrilling I don't think anybody's going to accuse your man of being romantic though LOL,” said one, who seemed to be on the fence about it all. “A text message basically as a marriage proposal? Not for me,” shared another. Thankfully, there were those who were more than happy to rise to Monta’s defence, noting that proposals are - at the end of the day - all about the thought and the love behind them, not the spectacle. “That needs to be framed and hung on a wall. Simplicity can be romantic!” one user wrote. “I think this is awesome! There is no wrong way to propose. Humans know they’re human. It’s about the soul and the love! Congratulations!” another said. “Sweet. Sincere. Genuine. Simple. Old Fashion. I love it. I would cherish that paper and have it framed! Congratulations! I wish you and The Mr. the very best!” one said. And as one more put it, “I think this is brilliant and different and truly believe this relationship will last longer than any grand proposal”. The negative take was disappointing for Erica, who admitted to Today that the attention was “one thing when you see someone else go viral and, you know, clicking and laughing and all that kind of stuff. But it's a totally different feeling when it's you”. She took the time to “set the record straight” though, sharing that Monta’s approach had not simply been an after-thought, but instead a very touching gesture that had meant a lot to her. "I had a really rough day the day before,” Erica, who is a journalist, shared. “I've never seen so many Confederate flags in my life. I was just, like, really exhausted. "He had flown in the night before, and he was laying there with his boxers looking so comfortable, and I've just been in the battlefield. "I was just so irritated. It was a carryover irritation from before.” Monta told the publication that he had known Erica would be heading into the bathroom after him that morning, and had opted for his handwritten approach as "this is the type of person I am. I wanted to catch her when she least expected it. "I know other people wanted me to get the blimp with 'the world is yours' and all that other stuff. But that's just, I mean, I could have done that. But I like this better.” And it seems that Erica agreed, with the happy bride-to-be informing Today - and critics all over - that “it was very sweet. I mean, this morning, for instance, I woke up because I still have this piece of paper that everyone's talking so badly about. “I woke up, he's back in Detroit, and I looked at this piece of paper, and I just smiled and said, 'Monta, you're so adorable', because I think it was really heartfelt.” Images: Twitter

Relationships

10 greatest dogs of the internet

<h2>Dog stars of the internet</h2> You know what they say – dogs are a man’s best friend. In fact, with the boom of social media, dogs are celebrities, business moguls, and models too! Are you up to date with the four-legged good boys and girls of the internet? Buckle up because you’re in for an adorable ride. <h2>Jiffpom</h2> Can you believe that this famed Pomeranian has made a guest appearance in a Katy Perry music video? Well, he has. Known as the dog with the most Instagram followers, Jiff is so much more than just a teddy-like dog with neatly-trimmed hair. Jiff has Guinness World Records under his collar for being the fastest dog on two paws: one for the ten-metre run on his hind legs and five-metre run on his front paws. When he isn’t breaking records and filming music videos with celebrities, Jiff dresses up in comfy outfits showcased on his <a href="https://www.instagram.com/jiffpom/" target="_blank" rel="noopener">Instagram</a>, adored by all of the internet. <h2>Noodle the Pug</h2> Better known as the “bones or no bones” dog, Noodle gained traction on TikTok. Nearly every morning, his owner, Jonathan Graziano, would wake Noodle by lifting him gently out of his sleeping position. If Noodle wakes up and stands on his paws, it is a “bones” day; if Noodle collapses right back into his bed, it is a “no bones” day. Don’t be shocked, as Noodle’s bones don’t just disappear overnight! Graziano and Noodle’s fanbase have agreed that a “no bones” day is one to lay low, avoid big risks, and treat yourself, whereas a “bones” day is one filled with ambition and determination to tackle your to-do list. Graziano has clarified that we must not mistake a “no bones” day for a bad day. TikTok users would seek out the wise sage of a pug every day to set the daily tone, with some sharing the courageous things they would do on “bones” days, such as proposing to their partners or buying a winning lotto ticket. Unfortunately, Noodle passed in late 2022, but he will be remembered for the joy he spread to millions online. <h2>Doug the Pug</h2> It seems pugs are having a field day with becoming media magnets! If you’re wondering why this gentleman looks so familiar, that’s because he has graced the pages of Cosmopolitan, TIME and Buzzfeed. Doug is no stranger to dressing up, venturing the world, and meeting the likes of Ed Sheeran or John Legend, all while maintaining a down-to-earth, <a href="https://www.instagram.com/itsdougthepug/" target="_blank" rel="noopener">relatable feed</a> for his fans. This pug even had his literary debut titled The King of Pop Culture (though it certainly would’ve been a great opportunity to call the book The King of Pup Culture), a board book serving photos of Doug with hilarious captions. Doug’s owners have also used his platform for good, kickstarting a non-profit foundation supporting children fighting life-threatening diseases. <h2>Kabosu aka Doge</h2> This is the very same doge whose expressive photos went viral as timeless memes and who became the face of a cryptocurrency. The name of this famous Shiba Inu is Kabosu, and she was adopted by a kindergarten teacher from a Japanese animal shelter fifteen years ago. The meme featuring Kabosu gained popularity after it <a href="https://www.reddit.com/r/doge/" target="_blank" rel="noopener">surfaced on Reddit</a> in 2010, and people began creating their versions of the meme, further making Kabosu a widely-recognisable face. When two software engineers wanted to satirise the chaotic speculation around cryptocurrencies in 2013, they created Dogecoin featuring Kabosu’s face. Ironically, some began investing in Dogecoin seriously, and with a little help from Reddit, Dogecoin eventually amassed a market capitalisation of over $85 million in 2021. Kabosu, of course, has more to offer than her meme face on <a href="https://www.readersdigest.co.uk/inspire/animals-pets/10-greatest-dogs-of-the-internet" target="_blank" rel="noopener">her Instagram</a>. <h2>Maya the “Polar Bear”</h2> Maya is a dog that resembles a polar bear and is what would make you say the word “floof”. Indeed, the Samoyed’s white fur will test your urge to hug her across the screen. While Maya doesn’t participate in dress-up like other internet dogs, her owner shares her daily life with fans on the internet. There are various videos of Maya going about her day like we do: celebrating Christmas, going to the vet, being clingy to her owner, and more! If <a href="https://www.instagram.com/mayapolarbear/" target="_blank" rel="noopener">her Instagram</a> doesn’t quench your thirst for wholesome dog content, Maya also has an outstanding <a href="https://www.youtube.com/c/Mayapolarbear" target="_blank" rel="noopener">YouTube channel</a> with 2.68 million subscribers. <h2>Marnie the Shih Tzu</h2> As much as our hearts melt for the big, fluffy dogs, smaller breeds that look like they can fit in a Starbucks cup have a special place in everyone’s hearts. The story of Marnie the rescue dog is a heart-warming one, beginning with the day she was adopted, which Marnie’s owner refers to as her “Gotcha Day”. Marnie’s owner, Shirley, had limited experience with dogs but knew she was fated to have one, and Marnie’s eyes called out to her via a photo on petfinder.com. In an Instagram post, Shirley recalled the distressing state of the shelter when she picked up Marnie in 2012, determined to give the pup a better life. What led to the internet’s fascination with Marnie was her innocent head tilts and a tongue so long that it would habitually hang out of her mouth, as is evident from almost every photograph on Marnie’s social media. Marnie, just like the other famous pets, had opportunities to meet celebrities who mimicked her adorable tongue placement (such as Demi Lovato in the pic above), giving fans wholesome selfies. Marnie led a happy and fulfilling life up to the age of 18, but when you miss her, you can always catch her head tilts and tongue pokes on<a href="https://www.instagram.com/marniethedog/" target="_blank" rel="noopener"> her Instagram.</a> <h2>Manny the Frenchie</h2> It seems dog owners have an affinity for dog names that begin with M; next up on our list of internet sensations is Manny, the world’s most-followed bulldog on Instagram. A quick swipe of <a href="https://www.instagram.com/manny_the_frenchie/" target="_blank" rel="noopener">Manny’s Instagram</a> would have everyone saying, “that’s relatable”, as there is a photograph of Manny taking a nap at least once every three rows. When he’s not getting some shut-eye, Manny also has a merchandise line and is quite the philanthro-pup being the face of <a href="https://www.mannyandfriends.org/" target="_blank" rel="noopener">Manny & Friends Foundation</a>, whose mission is to help humans and pets alike. The foundation lends a helping hand to children battling serious illnesses and homeless pets who need saving. <h2>Norbert</h2> Just when you thought things couldn’t get cuter, let me introduce you to Norbert, the therapy dog that weighs under 2kg. If you visit <a href="https://www.facebook.com/NorbertDog" target="_blank" rel="noopener">Norbert on Facebook</a>, you’ll see that this little guy is also a business mastermind, selling a line of enamel pins, playing cards, and wall calendars – you name it, he has it! Like Marnie, Norbert also sticks his tongue out in certain photos, making his one million followers fall head over heels for this pup you can hold in one hand. The best part? Norbert can style a bowtie like no other. <h2>Tuna</h2> No, not the fish. Tuna is a Chiweenie rescued by his current owner from a farmers’ market in California, and now he is an internet sensation with 2 million followers on <a href="https://www.instagram.com/tunameltsmyheart/" target="_blank" rel="noopener">Instagram</a>. What sets Tuna apart is his overbite and recessed jawline, which does not stop him from spreading love and joy to netizens. Tuna now encourages his following to adopt animals in need as an ambassador for animal rescue. When he isn’t caught up with his ambassador duties, you can find him travelling around the world via his <a href="https://www.instagram.com/thetravelingtuna/" target="_blank" rel="noopener">second Instagram account</a>. <h2>Shiba-san</h2> We saved the best for last. Did you know there used to be a tobacco shop in Tokyo run by a furry little clerk? Shiba-san ran the store alongside his owner and visitors would drop by to get a glimpse at the extraordinary dog. He would slide open the shop window when customers approached, greeting them with utmost professionalism. Sadly, the keyword here is “used to”. The store was closed in 2015 and Shiba-san has since retired, getting some well-deserved rest with his owner. Luckily, you can still catch the retired clerk on his<a href="https://www.instagram.com/doggy134/" target="_blank" rel="noopener"> owner’s Instagram</a> now and then. Image credit: Shutterstock This article originally appeared on<a href="https://www.readersdigest.com.au/food-home-garden/pets/10-greatest-dogs-of-the-internet" target="_blank" rel="noopener"> Reader's Digest</a>.

Family & Pets

Gym slammed as “fatphobic” over detail in advertisement

A small detail in a gym’s advertising calling for models to promote their new apparel range has sparked outrage online for being “fatphobic” and lacking size inclusivity. The gym chain shared a notice online looking for female models between a size extra small and a small. Hundreds of people called out the gym for the “sickening” size requirement, saying it is unfair to gym-goers bigger than a size eight. However, some pointed out models of larger sizes could already be included or casters are trying to find people who fit in sample sizes. The gym has explained the post was a “miscommunication” and that they were looking for models of a specific size based on the clothing their suppliers provided. “How's this for size inclusivity?” one of the gym members wrote online alongside a screenshot of the advertisement. “We are looking for male and female eCommerce models to shoot our new apparel - Melbourne based,” the message from the gym read. It said they were after medium-sized male models and female models who fit an XS or S. The woman’s post reached hundreds of people, many sharing their outrage over the ad. “Yuck they actually put this on the internet," one woman wrote. “I hate it here. How hard is it to just support inclusivity??” another added. “Because people still don't like us fat people, especially gyms,” a third replied. Many came to the gym’s defence and didn’t see any issue with the detail asking for smaller models. "I'm a chunky girl and honestly this isn't that serious or offensive. More important things to worry about!” one woman wrote. “It's really not that deep, they are probably modelling sample sizes,” a second added. “It's also a gym so they're gonna wanna be promoting 'fitter' people more than likely,” a third responded. Sample sizes refer to clothing sent out by brands and designers for press, modelling and PR purposes. They are typically made in small sizes supposedly to save money on fabric but have been slammed for not representing average body types. Those angered by the ad were not convinced by the defenders’ reasons, with one saying, “The fact there are so many 'what ifs!' Instead of just supporting body inclusivity is mind boggling to me.” “I'm gonna need a follow up when they post photos from their model call because the amount of people in here assuming they've already shot larger sizes are sweet, but most likely wrong,” a second added. After explaining it was a “miscommunication”, a spokesperson for the gym added that it did not intend to exclude anyone or insinuate negative stereotypes. They said they had only received clothing in extra small and small from suppliers despite requesting a range of sizes. Image credit: Instagram/Shutterstock

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