Tim Tam Jatz: How an April Fool's joke became a real product line
<p>Snack enthusiasts have been left both bewildered and ecstatic as Arnott’s has announced the release of the long-awaited Tim Tam Jatz – a fusion biscuit that promises to revolutionise the sweet and salty game. What started as a mere April Fool’s prank has now escalated into a reality stranger than fiction.</p>
<p>For years, brands like Arnott’s and Macca’s have toyed with our taste buds, teasing us with tantalising new product announcements on April 1st, only to dash our hopes with the cold reality of jest. But Arnott’s, oh Arnott’s, they decided to take it one step further.</p>
<p>Last year, amid the chaos of April Fool’s 2023, they dropped the bombshell: Tim Tam Jatz was on its way. The internet erupted in a cacophony of disbelief and desire. Comments flooded in, ranging from desperate pleas to joyous declarations of snack nirvana.</p>
<p>Fast forward to the present, and Arnott’s has delivered the unthinkable. The Tim Tam Jatz is no longer a figment of our collective imagination but a tangible delight that will soon grace the shelves of Coles, bringing joy to snack enthusiasts everywhere. Combining the decadent chocolatey goodness of a Tim Tam with the unmistakable crunch of a salty Jatz cracker, this biscuit is poised to redefine the very essence of snack time.</p>
<blockquote class="instagram-media" style="background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);" data-instgrm-captioned="" data-instgrm-permalink="https://www.instagram.com/p/C5fBOF1veqy/?utm_source=ig_embed&utm_campaign=loading" data-instgrm-version="14">
<div style="padding: 16px;">
<div style="display: flex; flex-direction: row; align-items: center;">
<div style="background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"> </div>
<div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;">
<div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"> </div>
<div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"> </div>
</div>
</div>
<div style="padding: 19% 0;"> </div>
<div style="display: block; height: 50px; margin: 0 auto 12px; width: 50px;"> </div>
<div style="padding-top: 8px;">
<div style="color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;">View this post on Instagram</div>
</div>
<div style="padding: 12.5% 0;"> </div>
<div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;">
<div>
<div style="background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"> </div>
<div style="background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"> </div>
<div style="background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"> </div>
</div>
<div style="margin-left: 8px;">
<div style="background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"> </div>
<div style="width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);"> </div>
</div>
<div style="margin-left: auto;">
<div style="width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"> </div>
<div style="background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"> </div>
<div style="width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"> </div>
</div>
</div>
<div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;">
<div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"> </div>
<div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"> </div>
</div>
<p style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;"><a style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;" href="https://www.instagram.com/p/C5fBOF1veqy/?utm_source=ig_embed&utm_campaign=loading" target="_blank" rel="noopener">A post shared by Arnott's Biscuits (@arnottsbiscuits)</a></p>
</div>
</blockquote>
<p>Rebecca Chan, the mastermind behind this stroke of genius and Tim Tam’s marketing manager, expressed her delight at bringing this unconventional creation to life. “We love getting behind an April Fool’s prank, and dreaming up new ways to tap into Australia’s love of Tim Tam,” she wrote.</p>
<p>“But following the overwhelming number of comments and requests, we knew we had to bring Tim Tam inspired by Jatz to the shelf and make it available for every Aussie to enjoy.</p>
<p>"We can’t wait to share the latest Tim Tam creation, where consumers can expect something a little bit sweet, and a little bit salty in every bite.”</p>
<p>The announcement sent shockwaves across social media, with food bloggers and snack enthusiasts alike losing their collective minds over the prospect of this culinary marvel. </p>
<p>As word spread like wildfire, social media erupted in a frenzy of anticipation. “My sister is obsessed with Tim Tams and Jatz, so she will love this,” proclaimed one user, already envisioning the delight on their sibling’s face. “OMG I need it immediately,” cried another, echoing the sentiments of snack lovers everywhere.</p>
<p>But amidst the jubilation, there were voices of caution. “Ooh, I will be trying, but I seem to only ever buy a new Tim Tam once and then run straight back to my beloved double coat,” confessed a hesitant fan, torn between loyalty and curiosity.</p>
<p>Only time will tell if Tim Tam Jatz will live up to the hype, but one thing is for certain: Arnott’s has unleashed a culinary juggernaut that is sure to leave a lasting impression on snack history. So brace yourselves; the sweet and salty revolution is upon us, and there’s no turning back.</p>
<p><em>Image: Arnott's</em></p>
