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German supermarket giant Kaufland pulls out of Australia

<p>German supermarket chain Kaufland has announced its decision to exit the Australian market, just months after it began construction on its first stores.</p> <p>Kaufland’s 200 Australian employees were informed of the decision on Wednesday, with the company saying “an assurance that generous packages including all entitlements will be offered, as part of a thorough support and consultation process for all”.</p> <p>The retailer said the decision was “in no way a reflection of the efforts of our local employees or management, or the support Kaufland has received from the Australian business community or governments”.</p> <p>“This was not an easy decision for us. We always felt welcome in Australia,” Kaufland International acting CEO Frank Schumann said in a statement.</p> <p>“We would like to thank our employees and we apologise for the disruption this decision will cause.”</p> <p>The company said it would focus on the European market for the “foreseeable future”.</p> <p>Last year, Kaufland <a href="https://www.insideretail.com.au/news/all-over-before-it-began-kaufland-cans-plans-for-australia-202001">commenced construction of stores</a> in South Australia’s Prospect and Victoria’s Dandenong as well as a $255 million distribution centre in Mickleham, Victoria. It also revealed plans to open more than 20 stores across Australia.</p> <p>Kaufland, the world’s fourth biggest retailer, has more than 1,200 stores with 130,000 employees across eight European countries.</p>

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Watch out ALDI! German supermarket Kaufland prepares to hit AU shores

<p>There’s a new competitor setting its sights on the Australian supermarket industry, and its name is Kaufland.</p> <p>With 18 supermarkets in the pipeline, it’s clear that Kaufland is preparing itself to be a fierce competitor.</p> <p>The Victorian Government approved another two stores on Thursday, which brings the total Kaufland stores in the area up to five. There’s also a distribution centre that’s being approved at Mickleham, which is near Melbourne’s Tullamarine Airport.</p> <p>Kaufland also has two stores approved in South Australia and is awaiting approvals on one store each in Toowoomba, Queensland and Adelaide.</p> <p>In a statement, Kaufland said that its total planned investment into Victoria was more than $500 million.</p> <p>“With five approved stores, as well as the additional nine sites under review, we are committed to our long-term, sustainable growth across Victoria,” managing director Julia Kern said.</p> <p>“We look forward to creating thousands of jobs and creating opportunities for local businesses.”</p> <p>A company spokesperson told <em><a href="https://thenewdaily.com.au/money/finance-news/2019/08/29/german-supermarket-kauflands-first-stores/">The New Daily</a> that</em> the stores would be Kaufland’s standard footprint of about 4000 square metres, with the sites expected to follow the model of its German one-stop-shop operations, selling everything from groceries to electrical appliances.</p> <p>Earlier reports have speculated that the Australian stores would carry about 30,000 stock-keeping units (SKUs).</p> <p>This number is massive compared to a typical stock holding of Coles and Woolworths of about 22,000 SKUs and ALDI carry about 1350 SKUs.</p>

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First look: Inside new supermarket Kaufland – Aldi's huge competitor

<p>The German supermarket Kaufland that is set to open its doors in Australia is “too big” and “poorly designed”, local council claims.</p> <p>The discount supermarket announced at the of 2016 that it would enter the Australian market and has secured properties in Melbourne and Adelaide.</p> <p>But Prospect Council, north of Adelaide, has released an assessment of the $35 million outlet, criticising the size of the shop which consists of 6266 square metres, three retail tenancies, loading/unloading areas and car park with 400 parking spaces.   </p> <p><img id="i-dd08f9189c42f113" style="display: block; margin-left: auto; margin-right: auto;" class="blkBorder img-share b-loaded" src="https://i.dailymail.co.uk/i/newpix/2018/08/23/00/4F512D8C00000578-0-image-a-7_1534981144682.jpg" alt="Prospect Council, north of Adelaide, claim the German discount supermarket that is set to open in Australia is too big and poorly designed (pictured: artist impression of Prospect Kaufland store)" width="634" height="337" /></p> <p><img id="i-57df0a2e4446ece" style="display: block; margin-left: auto; margin-right: auto;" class="blkBorder img-share b-loaded" src="https://i.dailymail.co.uk/i/newpix/2018/08/23/01/4F512D9500000578-6088801-Kaufland_is_a_subsidiary_of_the_world_s_fourth_largest_retailer_-a-22_1534985057383.jpg" alt="Kaufland is a subsidiary of the world's fourth largest retailer, Schwarz Group and has more than 1,230 stores across Europe (pictured: artist impression of Prospect Kaufland store)" width="634" height="335" /></p> <p>Described as a low-price mix of Aldi, Kmart and JB Hi-Fi, Kaufland stores typically stock 60,000 different products ranging from grocery goods to electronics.</p> <p>In comparison, Aldi typically stocks around 1,500 product per store while Coles and Woolworths stock up to 25,000. </p> <p><img id="i-dafbf6c3edd32d6f" style="display: block; margin-left: auto; margin-right: auto;" class="blkBorder img-share b-loaded" src="https://i.dailymail.co.uk/i/newpix/2018/08/23/00/4F512AC400000578-0-image-a-10_1534981164850.jpg" alt="The council has criticised the size of the outlet which consists of 6266 square metres, three retail tenancies, loading/unloading areas and car park with 400 parking spaces (pictured)" width="634" height="502" /></p> <p>In the report to the council panel, Prospect development services manager Darren Starr said Kaufland’s proposal was “inconsistent” with local planning guidelines.</p> <p>Although a supermarket is an appropriate use of the site, Mr Starr said the scale of retail activities are three times over what is deemed suitable, including “the scale of the proposed retail activity, the built form of the proposed retail building, location of buildings on-site and extent of car parking on the subject land.”</p> <p><img id="i-e0da76daa4b52e4e" style="display: block; margin-left: auto; margin-right: auto;" class="blkBorder img-share b-loaded" src="https://i.dailymail.co.uk/i/newpix/2018/08/23/01/4F512D9900000578-6088801-Discount_giant_Kaufland_announced_at_the_end_of_2016_that_the_gr-a-20_1534985057241.jpg" alt="Discount giant Kaufland announced at the end of 2016 that the growth-oriented corporation would enter Australia after studying the market (pictured: artist impression of Prospect Kaufland store)" width="634" height="336" /></p> <p>There are also concerns about access and traffic mobility due the location on the busy corner of Churchill and Regency roads.</p> <p><img id="i-a2f8f6ed93e140ee" style="display: block; margin-left: auto; margin-right: auto;" class="blkBorder img-share b-loaded" src="https://i.dailymail.co.uk/i/newpix/2018/08/23/01/4F51383600000578-6088801-The_report_has_been_provided_to_the_State_Commission_Assessment_-a-21_1534985057348.jpg" alt="The report has been provided to the State Commission Assessment Panel who will rule on the proposal" width="634" height="450" /></p> <p>Kaufland is a subsidiary of the world's fourth largest retailer, Schwarz Group. The supermarket operates more than 1,230 stores across Europe and employs more than 150,000 people. </p> <p>There is currently no date for when Kaufland's first Australian store will open.</p>

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The new German supermarket set to start a price war in Australia

<p>There is a new German supermarket coming to Australia and it is expected to give Aldi a run for its money.</p> <p>The Kaufland Hypermarket Company will open in Adelaide first, with land already purchased on the Anzac Highway for $25 million.</p> <p>The first location of the German retailer was previously the old Le Cornu furniture store and there is already interest for a second location.</p> <p>The Munno Para Bowling and Community Club, located north of Adelaide, is set to be demolished and the land will be a prime piece of real estate for the supermarket chain.</p> <p>The local community would also welcome the German retailer as many workers were left without jobs after the Holden plant closed in 2017.</p> <p>Playford mayor Glen Docherty said, “We will work with any business that’s keen to invest their dollars and time in our community to get the best outcome for them in the wider community.</p> <p>“We could have been in a really bad state post Holden, but we dug in, we doubled down, created a plan and worked with our community.”</p> <p>Kaufland Hypermarkets offer a shopping experience similar to Costco, but they do not require a joining fee to shop there.</p> <p>Locals in the area were open to a new competitor, hoping a competitive market will give them better deals.</p> <p>“I’d be willing to give them a try, see if they’re going to be competitive compared to everything else that’s out there,” one shopper told <em><a href="https://www.9saver.com.au/groceries/3337/what-you-need-to-know-about-kaufland-the-huge-new-german-supermarket-chain-coming-to-australia" target="_blank"><strong><span style="text-decoration: underline;">9 News.</span></strong></a> </em></p> <p>Kaufland has stores in Germany, the Czech Republic, Poland, Bulgaria and Croatia.</p> <p>The chain started in 1984 and stock up to 60,000 product lines on its shelves.</p> <p>Would you be open to shopping at his new store? Share your thoughts in the comments below. </p>

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Aldi's arch rival Kaufland finally launches in Australia

<p>After <a href="http://www.oversixty.com.au/lifestyle/food-wine/2017/06/aldi-arch-rival-kaufland-has-massive-plans-for-australia/" target="_blank"><span style="text-decoration: underline;"><strong>months of anticipation</strong></span></a> German supermarket Kaufland has finally launched in Australia, with Aldi’s arch rival set to open doors to its first outlet in Adelaide.</p> <p>Kaufland has a similar model to Costco, without the membership costs, and the store is expected to have about <a href="http://www.oversixty.com.au/news/news/2017/03/kaufland-change-australian-supermarket-game/" target="_blank"><span style="text-decoration: underline;"><strong>60,000 different products stocked for shoppers</strong></span></a>.</p> <p>The new store, covering 20,000 square metres roughly seven minutes south of Adelaide airport, will stock everything from chocolate to televisions and ladders.</p> <p>Reports from <em>The Advertiser</em> confirm Kaufland has committed to the $25 million site at Forestville, three kilometres from the CBD. And experts suggest this is a sign it's here to stay.</p> <p>“It will be more akin to a Costco approach with a whole breadth of product offerings, including groceries and white goods,” an Adelaide retail expert told <em>The Advertiser</em>.</p> <p>“This is going to be a destination shopping experience.”</p> <p>Experts believe <a href="http://www.oversixty.com.au/finance/money-banking/2017/03/aldi-arch-rival-kaufland-confirms-australia-launch/" target="_blank"><span style="text-decoration: underline;"><strong>Kaufland would need 20 stores</strong></span></a> in Australia to make it a viable investment.</p> <p>What are your thoughts? Will you shop at Kaufland?</p>

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Aldi’s new challenge to Coles and Woolworths

<p>German discount supermarket chain Aldi is continuing its Australian domination, announcing plans to open a staggering 60 new stores countrywide in time for Christmas, five of which are set to open in the Sydney suburbs of Narellan, Wetherill Park, Macarthur Square, Riverwood and Hillsdale.</p> <p>While this is exciting news for residents looking to save on their weekly shop, Aldi may soon come under threat from one of its fellow German competitors. According to the <a href="http://www.canberratimes.com.au/business/retail/german-retailer-kaufland-inks-australian-land-deals-20170623-gwxeyb.html" target="_blank"><span style="text-decoration: underline;"><strong>Canberra Times</strong></span></a>, “hypermarket” chain <a href="http://www.oversixty.com.au/lifestyle/food-wine/2017/06/aldi-arch-rival-kaufland-has-massive-plans-for-australia/" target="_blank"><span style="text-decoration: underline;"><strong>Kaufland</strong></span></a> has set its sights down under, committing to several large land purchasing deals.</p> <p>Head of retail at Colliers, Michael Bate, revealed that Schwarz Group (Kaufland’s parent company) is “amassing lots of freehold sites in Melbourne, Adelaide and Brisbane at present and looking to own and build their own distribution centres.”</p> <p>Sydneysiders will have to wait, however. Given US chain Costco’s growing popularity – not to mention the city’s retail sector being catered to by Woolies, Coles and Aldi – the city is simply not a viable option for the German chain.</p> <p>Aldi, on the other hand, has been a true success story in Australia, amassing a whopping 365 land titles, worth $2 billion, and boasting annual sales of $10 billion.</p> <p>Are you an Aldi shopper? Or do you prefer Coles and Woolies? Share your thoughts with us in the comments.</p>

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Aldi’s arch rival Kaufland has massive plans for Australia

<p>German discount chain Kaufland has signed a range of deals to buy land in Australia, reconfirming the commitment of <a href="http://www.oversixty.com.au/finance/money-banking/2017/03/aldi-arch-rival-kaufland-confirms-australia-launch/"><span style="text-decoration: underline;"><strong>Aldi’s arch rival to expand Down Under</strong></span></a>.</p> <p>Kaufland is part of Schwarz Group, which last year <a href="http://www.oversixty.com.au/news/news/2017/03/kaufland-change-australian-supermarket-game/"><span style="text-decoration: underline;"><strong>decided to bring Kaufland to Australia</strong></span></a> after perceiving an opportunity existed in the “hypermarket” space after the slow rollout of US chain Costco which works on a similar membership format.</p> <p>Kaufland is believed to need 15 to 20 stores to make the investment viable.</p> <p>Michael Bate, head of retail at Colliers, told <a href="http://www.smh.com.au/" target="_blank"><span style="text-decoration: underline;"><em><strong>Fairfax</strong></em></span></a> that Schwarz Group is "amassing lots of freehold sites in Melbourne, Adelaide and Brisbane at present and looking to own and build their own distribution centres".</p> <p>Kaufland has reportedly set up its headquarters in Melbourne, but is still a little reluctant to release specific details about its expansion plans.</p> <blockquote class="twitter-tweet"> <p dir="ltr">Kaufland este desemnat lanțul de magazine cu cel mai bun raport calitate – preț din România <a href="https://t.co/qaH1wzJStX">https://t.co/qaH1wzJStX</a> <a href="https://t.co/Bn5A85A8zV">pic.twitter.com/Bn5A85A8zV</a></p> — George Raduta (@radutageorge) <a href="https://twitter.com/radutageorge/status/867453596048269312">May 24, 2017</a></blockquote> <p>A spokeswoman for Kaufland told <a href="http://www.smh.com.au" target="_blank"><span style="text-decoration: underline;"><em><strong>Fairfax</strong></em></span></a>: "We're sorry but we hope you will appreciate that we're still not able to give you further information at this moment."  </p> <p>What’s your take? Do you think another competitor would benefit Australia’s supermarket scene? Or do you remain unconvinced about Kaufland?</p>

Food & Wine

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Kaufland will change the supermarket game in Australia

<p>Earlier this week <a href="http://www.oversixty.com.au/finance/money-banking/2017/03/aldi-arch-rival-kaufland-confirms-australia-launch/" target="_blank"><strong><span style="text-decoration: underline;">we brought you the news</span></strong></a> that Aldi’s German rival supermarket chain, Kaufland, would be making the move down under. While many might have expected the new player in the Aussie retail market to be similar to Aldi, Kaufland’s business model is more akin to Costco, albeit without the need for memberships.</p> <p>In fact, with around 40,000 items on offer and stores of up to 20,000 square metres, Kaufland is almost 15 times bigger than Aldi, and at least five times bigger than Coles and Woolworths. Plus, unlike Aldi (which mainly sells its own brands), Kaufland sells well-known brands.</p> <p>For example, currently on special in its German supermarkets are everything from Ferrero Rocher chocolates, Samsung TVs, Coca-Cola and Absolut Vodka. The retailer, which is particularly popular in Romania, Bulgaria and Poland, also has homeware, hardware and electronics on offer.</p> <p>So, with the massive popularity of Aldi, a model which economist Jason Murphy <a href="http://www.news.com.au/finance/business/retail/kaufland-is-not-the-new-aldi-it-is-weird/news-story/31671a49530b95b74cb9371a82f077f7?utm_content=SocialFlow&amp;utm_campaign=EditorialSF&amp;utm_source=News.com.au&amp;utm_medium=Facebook" target="_blank"><strong><span style="text-decoration: underline;">points out</span></strong></a> has been a proven success in Australia, it is “a distinctly weird move” for the retailer to suddenly establish itself in our country, particularly after years of much talk but little action from potential rivals Amazon and Lidl. In fact, job-seekers can already start applying for positions with the German giant.</p> <p>One thing’s for sure, Kaufland will certainly shake up a supermarket game (and retail sector as a whole) which had for decades been an unrivalled duopoly. Tell us in the comments, are you looking forward to this new chain coming down under?</p>

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Aldi’s arch rival confirms Australia launch

<p>Aldi’s arch rival is headed to our shores, with German retail giant Kaufland <a href="http://www.oversixty.com.au/news/news/2016/11/aldis-arch-rival-set-to-launch-in-australia/" target="_blank"><span style="text-decoration: underline;"><strong>confirming it’s rumoured move down under</strong></span></a>. The European supermarket chain is reportedly already looking for potential sites to base its operations, as well as local staff. </p> <p>The supermarket chain is notorious in Europe for its aggressive pricing strategy and expansive range, offering shoppers everything from groceries to automobile supplies.</p> <p>The Kaufland website outlines the retailer’s intent stating, “Kaufland has an ambitious Australian investment and development programme. Therefore, we are always looking to purchase land and/or existing or projected developments.”</p> <p>Brian Walker, chief executive at Retail Doctor Group, told <a href="http://www.smartcompany.com.au" target="_blank"><span style="text-decoration: underline;"><em><strong>Smart Company</strong></em></span></a> that Kaufland offered Aussie shoppers an experience they haven’t really had before.</p> <p>Walker said, “The closest comparison would be Costco without the focus on membership. It has a bit of everything. Kaufland is effectively a huge barn that carries everything from fresh food, bulk item groceries, electronics, and even services like a florist and a bakery.”</p> <p>Are you excited about the arrival of Kaufland?</p> <p><strong>Related links:</strong></p> <p><span style="text-decoration: underline;"><strong><em><a href="http://www.oversixty.com.au/finance/money-banking/2017/01/coles-customers-warned-about-email-gift-card-scam/">Coles customers warned about email gift card scam</a></em></strong></span></p> <p><span style="text-decoration: underline;"><strong><em><a href="http://www.oversixty.com.au/news/news/2016/09/aldi-announces-big-game-changer/">Aldi announcement that could push it to number-one supermarket</a></em></strong></span></p> <p><span style="text-decoration: underline;"><strong><em><a href="http://www.oversixty.com.au/news/news/2016/06/aussies-are-leaving-coles-and-woolies-for-this-supermarket/">Aussies are leaving Coles and Woolies for this supermarket</a></em></strong></span></p>

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