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Police officer dies on popular beach

<p>A tragic incident unfolded at Perth’s popular Trigg Beach on Tuesday morning when an off-duty police officer lost her life after a diving accident. Emergency services responded to reports of a diver in distress around 10:30am, sparking a rapid and intensive search effort.</p> <p>An operator alerted the rescue teams over radio, saying, “You’ll see some vessels up there. We have a missing diver about 70 metres offshore.” Multiple agencies converged on the area, and the woman in her 40s was eventually located and brought to shore.</p> <p>Witnesses recalled the sombre scene, with one bystander describing the moment the searchers signalled the diver’s location: “We saw the signal when they raised their hand, saying, ‘here, it’s in this place.’ They tried to do the resuscitation.”</p> <p>Despite the immediate efforts of the responders, the woman could not be revived and was pronounced dead at the scene. WA Police later confirmed that the diver was a First Class Constable with the WA Police Force, off duty at the time of the incident.</p> <p>“It is with a heavy heart we confirm the diver is a sworn member of the WA Police Force,” read a statement from WA Police. “Our thoughts and deepest condolences are extended to her family and colleagues.”</p> <p>The police force’s Health, Welfare and Safety Division provided support to officers and others affected, and throughout the afternoon colleagues, friends and family arrived at the beach to pay their respects, with one man appearing visibly distressed as he was comforted by the police chaplain.</p> <p>The cause of the incident remains under investigation, although authorities have confirmed that the death is not being treated as suspicious. A report will be prepared for the coroner as the police department and local community mourn the loss of a dedicated officer.</p> <p>The family of the deceased has requested privacy during this difficult time.</p> <p><em>Images: Nine News / Seven News</em></p>

Caring

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Most popular wedding song revealed

<p dir="ltr">A classic 1980s hit has been crowned the most popular wedding song according to a recent study. </p> <p dir="ltr">According to the new research by Breezit, an online wedding vendor search tool that collates data, Whitney Houston’s pop ballad <em>I Wanna Dance With Somebody</em> is the most popular song for couples tying the knot. </p> <p dir="ltr">The 1987 hit, which was on Houston’s second studio album, ‘<em>Whitney</em>’, appeared 484 times across the 2,000 wedding-themed Spotify playlists the company poured through, which contained a total of 49,091 songs.</p> <p dir="ltr">Among thousands of playlists, <em>I Wanna Dance With Somebody</em> featured on more than 24 per cent of those nuptial-centric compilations.</p> <p dir="ltr">Coming in second on the list of most popular wedding songs was ABBA’s 1976 worldwide hit <em>Dancing Queen</em>.</p> <p dir="ltr">“Music plays an incredibly important role in wedding celebrations, and it’s fascinating to see which songs are still hailed as wedding classics, even years after their initial release,” Arturas Asakavicius, co-founder and CEO of Breezit, told <em><a href="https://www.brides.com/all-time-most-popular-wedding-song-new-study-8733497">Brides</a></em>.</p> <p dir="ltr">“Wedding playlists can help create lasting memories” he added, “capturing both the joy of the dance floor and the romance of walking down the aisle. Certain songs have become intertwined with the celebration of a wedding, which is why some have become timeless classics for many couples’ big day.”</p> <p dir="ltr"><em>Image credits: Shutterstock </em></p> <p> </p>

Music

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Tragedy as young model dies in popular brewery

<p>A young woman has died suddenly at a popular Sydney brewery. </p> <p>Savana Calvo, 27 tragically passed away at the Young Henry's brewery in Newtown at about 11.30pm last Wednesday. </p> <p>Her death is not being treated as suspicious, but her loved ones have revealed she had been going through "trying times" before her death. </p> <p>“It is with heavy hearts that we announce the passing of our beloved Savana, 27,” the model's friend Adam St John-Foti wrote online. </p> <p>“She was a cherished daughter, sister and friend who brought so much love and light into all of our lives.</p> <p>“She will be deeply missed by all who knew her.</p> <p>“Those who knew her best, knew that she was went through some trying time these past in recent times that led to her tragic passing.”</p> <p>Friends have rallied around her family, with St John-Foti setting up a <a href="https://www.gofundme.com/f/savana-calvo" target="_blank" rel="noopener">GoFundMe</a> page, which has so far raised over $28,000 to help her family cope with funeral costs. </p> <p>He added that he family were "spellbound" by the outpouring of support. </p> <p>“Your generosity will make a meaningful difference in ensuring that Savana is laid to rest with the dignity, respect, and celebration she deserves,” the page read. </p> <p>“We also appreciate your thoughts, prayers, and messages of support during this difficult time.</p> <p>“Your kindness means the world to Savana’s family as we navigate through our grief.”</p> <p>Another friend of the model has remembered her as a  “smiling and a kind gentle soul” who would  “be missed so much". </p> <p>“Fly high beautiful angel. I haven’t stopped thinking of you since I found out about your passing ... I will miss you Savvy.”</p> <p>Coopers Hotel, another Newtown institution has also paid tribute to Calvo, saying: “It is with heavy hearts that Newtown grieves the loss of a beloved member of its community Savana C." </p> <p>“Sav’s family has started a go fund me to help with funeral costs, please donate if you can.”</p> <p>Young Henrys was closed to the public on Thursday with police spotted on the outside. There is no suggestion of any wrongdoing by the brewery. </p> <p><em>Images: GoFundMe/ Instagram</em></p>

Caring

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Residents slam "entitled" picnic table act at popular beach

<p>With the weather warming up in Sydney, locals have started to take advantage of the sun and head to beach, but with sunny days come debates about picnic (or any) table etiquette. </p> <p>One beachgoer has copped some backlash after they taped up a sign to a public picnic table in Balmoral Beach on Saturday, which read: "Reserved 31/8 from 1pm" - and with no one in sight. </p> <p>A frustrated local shared an image of the table on Facebook, writing: "Really? Love to know where you place the official booking. Both tables 'reserved'."</p> <p>In the comments some labelled the move "unacceptable" while others were quick to point out that reserving tables is "not allowed". </p> <p>"Yeah, nah. Can’t reserve public tables. You want it, put the effort in and sit there the whole day from 8am," one wrote. </p> <p>"If you won't remove the reserved sign please update this post to add a picture of the group when they claim their tables. If they're that bold and brazen to make the reserved sign they will appreciate the free publicity," another added. </p> <p>A third wrote that they would be "ok if they said for a wedding or a super important event I would let them go for it" but others disagreed.</p> <p> A Mosman Council spokesperson told <em>Yahoo,</em> "council does not take bookings for picnic tables or promote reserving them."</p> <p>This is not the first time someone has tried to reserve a public picnic table, with one person etching a "reserved" note in chalk on the pavement at a park in Brisbane. </p> <p>Locals shared a similar response, calling the move "entitled." </p> <p>"Pretty sure that message on the concrete would motivate others to sit there when they otherwise wouldn't. I know I would," one wrote. </p> <p><em>Images: Facebook/ Yahoo</em></p>

Travel Trouble

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Popular names Generation Alpha believe are “for old people”

<p>Today's youth have a very different idea of what constitutes an "old person" name, and one mum was left flabbergasted after a conversation she had with her six-year-old daughter about her classmates’ names.</p> <p>“You know what I find wild? I have an eight-year-old and a six-year-old, and the names of their friends, I can’t even pronounce some of them,” Australian entrepreneur and mum-of-two Steph Pase said in a now viral TikTok. </p> <p>“I asked her, so do you have anyone in your year called Sarah, Alex, Jack or Daniel?</p> <p>“She laughed and said ‘they’re old people names!’.”</p> <p>She then probed her daughter with a few other common names saying: “I asked, what about Steph … Michelle … she’s like no,” she laughed.</p> <p>“It just makes me realise, that we are that generation … our parents’ generation. Names like Helen, Karen or Joanna … now we’re that generation.</p> <p>“We have the old people names.”</p> <p>She captioned her video with the text "Millennial names are officially old" and many of her followers agreed with the upsetting revelation. </p> <p>“In my classes we have Vision, Stoney, Diesel, Hennesy, Blaze, Cruze, Kingdom, Ace, Boss, Oasis, Mercedes, Destiny,” one shared.</p> <p>“Luna, Harper &amp; Arlo are the new Ashley, Jessica &amp; Stephanie,” another said.</p> <p>“The names in my kids classes are Lamb, Honey, Hazard, Blu, Bambi,” another added. </p> <p>“My six year old has a girl in his class named ‘Summah’ and another called ‘Phox’ because Fox was too mainstream,” a fourth wrote. </p> <p>“My daughter has a Moses, Twayla, Lorde it’s wild …” a fifth commented. </p> <p>Baby name expert and CEO of Fifth Dimension Consulting Lyndall Spooner told <em>news.com.au</em> that there are a few reasons why there's been a shift in children's names over the years, including popularity, less pressure to follow traditional family names, and a trend towards more gender-neutral names. </p> <p>“Parents want their children to be unique and so they use nouns or verbs as names, or character names from books, TV shows, movies, shopping chains or cars," she said. </p> <p>And while the "millennial names" are not as common, "they are not extinct". </p> <p>“We will continue to see changes in baby names and the ‘recycling’ of older names that become popular again,” she told the publication. </p> <p><em>Images: TikTok</em></p> <p> </p>

Family & Pets

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Most popular Aussie city to visit in 2024 revealed

<p>The most popular city in Australia for 2024 travellers has been revealed, with locals and international visitors alike all adding the capital city to their destination bucket lists. </p> <p>In new research commissioned by the Tourism and Transport Forum (TTF), Melbourne has shot to the top the list of most popular cities to travel this year, beating out Sydney, the Sunshine Coast and Adelaide for the top spot. </p> <p>In the TTF report, a sample of 2,000 travellers between the age of 18-65 revealed where they plan on visiting both domestically and abroad in 2024.</p> <p>While Queensland came out on top as the most popular state or territory to visit, followed by NSW and Victoria, Melbourne beat the other capital cities as the most sought after city across the country.</p> <p>“It’s not surprising more Australians are planning to head to Melbourne for a holiday this year, with its thriving music and arts scene and world-famous events year-round,” TTF CEO Margy Osmond told <a href="https://www.news.com.au/travel/travel-ideas/best-of-travel/australian-city-named-best-in-the-country-outweighing-sydney-and-brisbane/news-story/6e69272d37b62eada10b6bedf2bb88f5" target="_blank" rel="noopener"><em>news.com.au</em></a>.</p> <p>“Already this year Melbourne has hosted Taylor Swift and the Australian Open and will draw thousands more visitors for the upcoming Melbourne International Comedy Festival, Fringe Festival and much more.”</p> <p>Known for the delicious coffee, abundance of shopping options, thriving food scene and bustling culture and nightlife, Melbourne has long been a hotspot destination for many travellers. </p> <p>The crown is another win for Victoria, with the city of Bendigo walking away with the top prize of ‘best town’ in the annual <a href="https://oversixty.com.au/travel/domestic-travel/why-disbelief-as-best-aussie-towns-crowned-for-2024" target="_blank" rel="noopener">Wotif travel awards</a>.</p> <p><em>Image credits: Getty Images </em></p>

Domestic Travel

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Popular TV host diagnosed with same condition as Bruce Willis

<p>Popular American TV host Wendy Williams has shared her diagnosis after being plagued by "hurtful rumours". </p> <p>The 59-year-old's medical team announced in a lengthy statement that she has been diagnosed with aphasia and frontotemporal dementia: the same conditions actor Bruce Willis is battling.</p> <p>The news comes after Williams' family confirmed she had checked in to a facility to treat cognitive issues.</p> <p>“Questions have been raised at times about Wendy’s ability to process information and many have speculated about Wendy’s condition, particularly when she began to lose words, act erratically at times, and have difficulty understanding financial transactions,” her medical team said.</p> <p>They said Williams' symptoms first began in 2023, and was diagnosed with the neurological conditions just weeks later after undergoing a series of tests. </p> <p>Her team said both conditions have “already presented significant hurdles in Wendy’s life”.</p> <p>“Wendy would not have received confirmation of these diagnoses were it not for the diligence of her current care team, who she chose, and the extraordinary work of the specialists at Weill Cornell Medicine,” they said.</p> <p>“Receiving a diagnosis has enabled Wendy to receive the medical care she requires.”</p> <p>Williams chose to share the news to “advocate for understanding” and to “raise awareness” for the difficult conditions. </p> <p>“Unfortunately, many individuals diagnosed with aphasia and frontotemporal dementia face stigma and misunderstanding, particularly when they begin to exhibit behavioural changes but have not yet received a diagnosis,” her team said.</p> <p>“There is hope that with early detection and far more empathy, the stigma associated with dementia will be eliminated, and those affected will receive the understanding, support, and care they deserve and need."</p> <p>“Wendy is still able to do many things for herself. Most importantly she maintains her trademark sense of humour and is receiving the care she requires to make sure she is protected and that her needs are addressed."</p> <p>“She is appreciative of the many kind thoughts and good wishes being sent her way.”</p> <p>The TV presenter has previously been open with her medical battle with Graves’ disease and lymphedema, as well as other significant challenges related to her health.</p> <p><em>Image credits: Getty Images </em></p>

Caring

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“Unbelievably legitimate”: Deb Knight falls victim to popular scam

<p>Deb Knight has shared how she fell victim to a popular scam, losing $1,200 while trying to get Taylor Swift tickets for her daughter's birthday. </p> <p>Like many people around Australia, the veteran journalist was eager to get her hands on tickets to the highly anticipated Eras Tour as a once in a lifetime surprise for her eight-year-old daughter's birthday present.</p> <p>After missing out on tickets through all official channels, Deb thought hope was lost, until a friend reached out to her. </p> <p>“A really good friend, who I’ve known all my life, contacted me and said, ‘do you still want Taylor Swift tickets?’” Knight told <em>A Current Affair</em>.</p> <p>“It was my daughter’s eighth birthday and getting my hands on these tickets would be the best present ever."</p> <p>“My friend put me in contact with her friend who had the tickets – or so I thought.”</p> <p>Knight had received a phone call from her close friend who said her cousin was selling tickets, but unbeknownst to everyone involved, the friend’s Facebook account had been hacked. </p> <p>Deb promised to pay half the cost of the tickets as a bond, then pay the rest after she had seen the tickets, which she said looked “unbelievably legitimate". </p> <p>Tech expert Trevor Long joined Deb on <em>ACA</em>, and noticed one major error about the fake tickets. </p> <p>“The difference is a genuine Taylor Swift ticket in an Apple Wallet right now does not have that barcode.”</p> <p>Alarm bells started ringing for the veteran journalist when the so-called seller said the payment had not come through, but by then it was too late.</p> <p>Deb contacted her bank but it was too late to get her $1,200 back, and her hunt to find Taylor Swift tickets continued. </p> <p>“I realised I’d been scammed. I felt sick to the stomach, absolutely humiliated. I also felt embarrassed and ashamed,” she said.</p> <p>“I was reluctant to speak publicly about this but I think we’ve got to. We have to normalise it so people feel there’s less of a stigma about it."</p> <p>“It happens to everyone, even Deb Knight – it’s disgusting, what’s happening, so something needs to be done.”</p> <p>Police have warned Swifties who missed out on tickets to the singer’s upcoming tour not to fall prey to ticketing scams, and only to purchase tickets through official channels such as Ticketek marketplace. </p> <p>Since tickets for the Eras tour went on sale last June, and subsequently sold out in record timing, Victoria Police said there had been more than 250 reports of ticketing scams for Taylor Swift shows alone.</p> <p><em>Image credits: A Current Affair</em></p>

Money & Banking

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RECALL ALERT: Two popular Woolies cheeses spark listeria concerns

<p>Woolworths stores nationwide are issuing a recall on two popular Camembert cheese brands due to potential listeria contamination.</p> <p>The recall specifically pertains to two 125g Camembert cheese products that have been identified as having potential microbial contamination, specifically Listeria monocytogenes.</p> <p>The affected products are the Unicorn Classic Camembert from Snowbrand Australia, trading under the name Unicorn Cheese, and Community Co's French Style Camembert. Both of these cheeses carry Best Before dates of November 8, 2023.</p> <p>These products were available for purchase not only at Woolworths stores in Victoria, New South Wales, South Australia, and Tasmania but also at other retail outlets, including Natures Best, V &amp; C Food Distributors, and Bills Cheese and Yoghurts in New South Wales, as well as Our United Food Co in Queensland. Select independent stores, such as IGAs in Victoria and Queensland, also stocked these cheeses.</p> <p>Listeria monocytogenes is a bacterium that can pose health risks, particularly to vulnerable individuals such as pregnant women, their unborn babies, the elderly and those with weakened immune systems.</p> <p>The Food Standards Australia New Zealand (FSANZ) issued a statement warning, "Listeria may cause illness in pregnant women and their unborn babies, the elderly, and people with low immune systems." FSANZ advises any consumers who are concerned about their health in relation to these products to seek medical advice and return the items to the place of purchase for a full refund.</p> <p>The affected Camembert cheese products belong to Batch 123123E Est No 287.</p> <p>Consumers seeking more information can contact Snowbrand Australia (Unicorn Cheese) at 02 4423 1266.</p> <p><em>Images: FSANZ</em></p>

Legal

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How did Taylor Swift get so popular? She never goes out of style

<p><a href="https://theconversation.com/profiles/kate-pattison-1407185">Kate Pattison</a>, <em><a href="https://theconversation.com/institutions/rmit-university-1063">RMIT University</a></em></p> <p>Last week, USA Today/Gannett <a href="https://us231.dayforcehcm.com/CandidatePortal/en-US/gannett/Posting/View/63544">posted a job ad</a> for a Taylor Swift reporter, seeking an experienced journalist and content creator to “capture the music and cultural impact of Taylor Swift”.</p> <p>It’s not the first time Swift has been the focus of professional and academic work. In 2022, New York University’s Clive Davis Institute <a href="https://variety.com/2022/music/news/taylor-swift-course-nyu-clive-davis-institute-1235170200/">announced a course focused on Swift</a>, taught by Rolling Stone’s Brittany Spanos. They also gave Swift <a href="https://www.nyu.edu/about/news-publications/news/2022/march/Commencement_HDs_2020_2021_2022.html">an honorary doctorate in fine arts</a>, as “one of the most prolific and celebrated artists of her generation”.</p> <p>Other universities around the world followed with their own dedicated courses, including “<a href="https://www.nme.com/en_au/news/music/taylor-swift-is-the-subject-of-a-new-university-course-3483713">The Psychology of Taylor Swift</a>”, “<a href="https://www.billboard.com/music/music-news/taylor-swift-songbook-class-offered-university-of-texas-1235130293/">The Taylor Swift Songbook</a>” and “<a href="https://amp.cnn.com/cnn/style/taylor-swift-lyrics-course-belgian-university/index.html">Literature: Taylor’s Version</a>”.</p> <p>While musicians and celebrities have been the subject of our fascinations for decades, it’s not often they receive such individualised attention. Swift’s impressive career can be studied from multiple perspectives, including marketing, fandom, business and songwriting, to name a few.</p> <figure><iframe src="https://www.youtube.com/embed/KudedLV0tP0?wmode=transparent&amp;start=0" width="440" height="260" frameborder="0" allowfullscreen="allowfullscreen"></iframe></figure> <h2>So why Taylor Swift?</h2> <p>From a music perspective, Swift has broken a lot of records. Last month, she became the <a href="https://variety.com/2023/music/news/taylor-swift-spotify-record-monthly-listeners-1235707101/">first female artist in Spotify history</a> to reach 100 million monthly listeners.</p> <p>Swift has achieved 12 number one albums on Billboard, <a href="https://www.nytimes.com/2023/07/17/arts/music/taylor-swift-speak-now-billboard-chart-record.html">the most by a woman artist</a>, overtaking Barbra Streisand earlier this year.</p> <p>She’s the first and only woman solo artist to win the <a href="https://www.grammy.com/artists/taylor-swift/15450">Album Of The Year Grammy</a> three times, for Fearless (2009), 1989 (2015) and Folklore (2020) – each in a different musical genre. It’s a credit to Swift’s masterful songwriting, and demonstrates her ability to adapt her craft for different audiences.</p> <p>There is an expectation for female artists to constantly re-invent themselves, something <a href="https://www.theguardian.com/commentisfree/2020/feb/10/interesting-reinvention-taylor-swift-celebrities">Swift reflected on</a> in her Netflix documentary Miss Americana:</p> <blockquote> <p>The female artists I know of have to remake themselves like 20 times more than the male artists, or you’re out of a job.</p> </blockquote> <p>Over the course of her career, Swift has evolved from an award-winning country music singer to one of the biggest pop stars in the world. Each of her ten original studio albums <a href="https://www.thelist.com/463869/every-taylor-swift-era-explained/">has a distinct theme and aesthetic</a>, which have been celebrated on Swift’s juggernaut Eras Tour.</p> <p>The tour, which has just wrapped up its first US leg, is set to be the highest-grossing of all time, boosting local travel and tourism revenue along the way. A <a href="https://www.cbsnews.com/news/taylor-swift-eras-tour-boosted-economy-tourism-federal-reserve-how-much-money-made/">recent report estimates</a> the tour could help add a monumental US$5 billion (A$7.8 billion) to the worldwide economy.</p> <figure><iframe src="https://www.youtube.com/embed/b1kbLwvqugk?wmode=transparent&amp;start=0" width="440" height="260" frameborder="0" allowfullscreen="allowfullscreen"></iframe></figure> <h2>‘All I do is try, try, try’</h2> <p>But to measure Swift’s impact by her music alone would be limiting.</p> <p>Swift has been instrumental in changing the business game for musicians. She’s taken on record labels and streaming services, advocating for better deals for artists.</p> <p>In 2015, <a href="https://www.bbc.com/news/entertainment-arts-33220189">Apple Music changed its payment policies</a> after Swift wrote an <a href="https://www.stereogum.com/1810310/read-taylor-swifts-open-letter-to-apple-music/news/">open letter</a> campaigning for better compensation.</p> <p>Most notably, she took a stand <a href="https://taylorswift.tumblr.com/post/185958366550/for-years-i-asked-pleaded-for-a-chance-to-own-my">against her former record label</a>, Big Machine Records, after it wouldn’t give her an opportunity to buy back her original master recordings. Her back catalogue was eventually sold to music executive Scooter Braun, kicking off a <a href="https://pitchfork.com/news/taylor-swifts-music-ownership-controversy-with-scooter-braun-what-it-means-and-why-it-matters/">very public feud</a>.</p> <p>While she’s not the first artist to go after her masters, she’s generated an enormous amount of attention to an issue that’s often overlooked. Of course, Swift is in a position of privilege – she can take risks many other artists can’t afford to. But with this power she’s driving conversations around contracts and the value of music, paving the way for emerging artists.</p> <p>In an effort to regain control of her earlier work, <a href="https://www.cbsnews.com/news/taylor-swift-on-lover-and-haters/">Swift announced</a> she would be re-recording her first six albums. Each re-recorded album has included additional <a href="https://www.insider.com/taylor-swift-fearless-rerecord-release-date-unreleased-songs-2021-2">vault tracks</a>, previously unreleased songs left off the original recordings.</p> <p>These releases have each been accompanied by a robust promotional campaign, including new merchandise and multiple, limited-edition versions of each record for fans to collect.</p> <p>The release of Speak Now (Taylor’s Version) marked the halfway point of this process, which has paid off big time. Fearless (Taylor’s Version), Red (Taylor’s Version) and Speak Now (Taylor’s Version) <a href="https://www.billboard.com/lists/taylor-swift-taylors-version-stats-chart-numbers/the-equivalent-album-units-gap/">have all performed better</a> than the originals.</p> <p>This is largely due to the unwavering support from her fans, known as “Swifties”. They’ve embraced the new recordings, shaming anyone who plays the original “stolen” versions.</p> <h2>The power of Swifties</h2> <p>Swift’s loyal fandom are known for their high levels of participation and creativity. Fans have spent an extensive amount of time hand-making outfits for concerts, and discussing elaborate theories online.</p> <p>Swift has a reputation for leaving clues, known as <a href="https://junkee.com/taylor-swift-easter-eggs/219709">Easter eggs</a>, in her lyrics, music videos, social media posts and interviews. There are fan accounts dedicated to analysing these Easter eggs, studying specific number patterns and phrases to uncover hints for what Swift might do next.</p> <p>Swift and Taylor Nation, a branch of her management team, encourage these behaviours by rewarding fans for their participation.</p> <p>For the upcoming release of 1989 (Taylor’s Version), Swift has unveiled a series of puzzles on Google, which fans must solve together in order to reveal the names of the upcoming vault tracks.</p> <p>Swifties collectively <a href="https://www.washingtonpost.com/style/2023/09/20/taylor-swift-vault-puzzle-1989-tracks/">solved the 33 million</a> (yes, that’s <em>million</em>) puzzles in less than 24 hours. The games played a dual role - not only did <a href="https://www.instagram.com/p/CxbFSR1RAOv/?img_index=1">Swift announce the vault track titles</a>, but she’s <a href="https://vt.tiktok.com/ZSN1uHN9R/">reclaimed her Google searches</a> in the process.</p> <p>Swift’s fandom crosses generations. She’s a quintessential millennial, and many fans have grown up with Swift over the past two decades. Some have even started to bring their children along to the concerts, <a href="https://www.tiktok.com/@folkloreswift_/video/7255857466213158149?is_from_webapp=1&amp;sender_device=pc&amp;web_id=6972316934294291973">posting videos</a> of them set to the bridge to Long Live.</p> <p>She’s also found a younger audience on TikTok, a platform <a href="https://sproutsocial.com/insights/tiktok-stats/">predominantly used by Gen Z</a>. Affectionately dubbed “<a href="https://newsroom.tiktok.com/en-us/year-on-tiktok-music-report-2021">SwiftTok</a>” by fans (and now <a href="https://vt.tiktok.com/ZSLokp2rQ/">Swift herself</a>), users post videos to engage with other Swifties and participate in the community.</p> <p>Swift’s songs are often used in popular trends. The release of Midnights last year had many dancing to <a href="https://www.cosmopolitan.com/entertainment/celebs/a43488940/taylor-swift-surprised-fan-viral-tiktok-dance-bejeweled-eras-tour/">Bejeweled</a> and <a href="https://www.tiktok.com/@tatycake/video/7216131364469427499?is_from_webapp=1&amp;sender_device=pc&amp;web_id=6972316934294291973">Karma</a>, but Swift’s older catalogue has also gotten a good run. A remix of Love Story <a href="https://www.rollingstone.com/music/music-features/taylor-swift-tiktok-love-story-remix-disco-lines-1035691/">went viral in 2020</a>, which helped a new generation discover her older music. Most recently, her song August has been used for running on the beach and <a href="https://vt.tiktok.com/ZSLok2jRb/">spinning around</a> with your pets.</p> <p><iframe id="tc-infographic-925" class="tc-infographic" style="border: none;" src="https://cdn.theconversation.com/infographics/925/cad71d8026910236be1d5880a20a247cdee29c82/site/index.html" width="100%" height="400px" frameborder="0"></iframe></p> <p>She’s also closely aligned with young adult shows like The Summer I Turned Pretty, which has <a href="https://www.vulture.com/2023/08/taylor-swift-summer-i-turned-pretty.html">featured 13 of her songs</a> throughout the show’s first two seasons. Swift’s music is so central to the story that <a href="https://www.latimes.com/entertainment-arts/tv/story/2023-08-19/summer-i-turned-pretty-music-jenny-han-taylor-swift">author Jenny Han nearly dedicated</a> the second book to her.</p> <p>Swift continues to dominate the cultural conversation through her music, business decisions and legions of devoted fans.</p> <p>Right now, Swift’s popularity is at an all time high, and it could be easy to dismiss this hype as a passing trend. But if these first 17 years are anything to go by, Swift’s proven she’s in it for the long haul, and worthy of our time.<!-- Below is The Conversation's page counter tag. Please DO NOT REMOVE. --><img style="border: none !important; box-shadow: none !important; margin: 0 !important; max-height: 1px !important; max-width: 1px !important; min-height: 1px !important; min-width: 1px !important; opacity: 0 !important; outline: none !important; padding: 0 !important;" src="https://counter.theconversation.com/content/213871/count.gif?distributor=republish-lightbox-basic" alt="The Conversation" width="1" height="1" /><!-- End of code. If you don't see any code above, please get new code from the Advanced tab after you click the republish button. The page counter does not collect any personal data. More info: https://theconversation.com/republishing-guidelines --></p> <p><a href="https://theconversation.com/profiles/kate-pattison-1407185">K<em>ate Pattison</em></a><em>, PhD Candidate, <a href="https://theconversation.com/institutions/rmit-university-1063">RMIT University</a></em></p> <p><em>Image credits: Getty Images</em></p> <p><em>This article is republished from <a href="https://theconversation.com">The Conversation</a> under a Creative Commons license. Read the <a href="https://theconversation.com/how-did-taylor-swift-get-so-popular-she-never-goes-out-of-style-213871">original article</a>.</em></p>

Music

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Popular Bachelor couple share joyous news after heartbreak

<p>Locky Gilbert and Irena Srbinovska, the beloved <em>Bachelor</em> couple, are back in the spotlight with some major news, less than a year after their surprise wedding.</p> <p>The reality TV stars, whose love story began on Ten's matchmaking series in 2020, took to Instagram to share a heartwarming announcement – they are expecting a baby.</p> <p>In a touching video clip, Locky, at the age of 30, stands on a picturesque beach, donned in all-white attire. He steps aside, revealing his wife Irena, who is proudly showcasing her baby bump in a colour-coordinated bikini. The couple shares a sweet embrace, sealing the moment with kisses, all set to the backdrop of Guns N' Roses' iconic rock anthem, "Sweet Child O' Mine."</p> <blockquote class="instagram-media" style="background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);" data-instgrm-captioned="" data-instgrm-permalink="https://www.instagram.com/reel/CxZOf_fP-xa/?utm_source=ig_embed&utm_campaign=loading" data-instgrm-version="14"> <div style="padding: 16px;"> <div style="display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"> </div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"> </div> <div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"> </div> </div> </div> <div style="padding: 19% 0;"> </div> <div style="display: block; height: 50px; margin: 0 auto 12px; width: 50px;"> </div> <div style="padding-top: 8px;"> <div style="color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;">View this post on Instagram</div> </div> <div style="padding: 12.5% 0;"> </div> <div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"> <div> <div style="background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"> </div> <div style="background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"> </div> <div style="background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"> </div> </div> <div style="margin-left: 8px;"> <div style="background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"> </div> <div style="width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);"> </div> </div> <div style="margin-left: auto;"> <div style="width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"> </div> <div style="background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"> </div> <div style="width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"> </div> </div> </div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"> <div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"> </div> <div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"> </div> </div> <p style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;"><a style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;" href="https://www.instagram.com/reel/CxZOf_fP-xa/?utm_source=ig_embed&utm_campaign=loading" target="_blank" rel="noopener">A post shared by Irena Gilbert 🌹 (@irena_srbinovska)</a></p> </div> </blockquote> <p>In her caption, Irena expressed their excitement, saying, "2023 has been a year of surprises, and now Locky and I are thrilled to share the biggest surprise of our lives – anticipating a new member in our family."</p> <p>She also showed empathy for those grappling with fertility challenges or loss, drawing from their personal experiences. "Having navigated the rollercoaster of emotions ourselves, we extend our hands and hearts to those on a similar path. In the midst of life's storms, may you find your rainbow soon. Due early 2024."</p> <p>This joyous revelation follows Locky and Irena's intimate wedding ceremony in Melbourne earlier this year, which took everyone by surprise. The couple has been candid about their fertility struggles, revealing that they endured two heartbreaking miscarriages over a span of two years.</p> <p>Irena shared, "During our first few months together, I, unfortunately, suffered a miscarriage. But Locky was my absolute rock, and having his support made me love him even more."</p> <p>Locky, who expressed his excitement about becoming a father shortly after their wedding in March, shared his vision for their future family adventures. "I'm super excited to become a dad, but also scared," he admitted. "I can't wait for us to do all the family stuff, and from day one, our child will be strapped to a baby carrier, and we'll be out hiking and camping. That's the plan, anyway!"</p> <p><em>Images: Instagram</em></p>

Family & Pets

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Popular 90s supermodel makes iconic return to runway

<p dir="ltr">Vendela Kirsebom, a Norwegian-Swedish model, has made a stunning return to the runway almost three decades after she rose to fame.</p> <p dir="ltr">Kirsebom became the face of <em>Elizabeth Ardern</em>, appeared in seven editions of <em>Sports Illustrated</em>, and graced the cover of<em> Vogue</em> during the peak of her career.</p> <p dir="ltr">In recent years she chose to take a break from the spotlight, until now.</p> <p dir="ltr">The 56-year-old returned to the catwalk for <em>Sports Illustrated’s</em> Swimsuit Runway Show in Miami this week.</p> <p dir="ltr">She oozes confidence as strutted the runway in two different swimmers including a white one-piece with a plunging neckline, and a purple bikini set, both from her own brand Vendela Wear.</p> <p dir="ltr">Following the show, Kirsebom took to Instagram to thank her followers for their support.</p> <p dir="ltr">"Thank you for all the cheers, love and nice feedback,” she captioned the photo with the hashtag "embrace your beauty”.</p> <p dir="ltr">Her 119,000 followers flooded the comment section with a string of adoring responses.</p> <p dir="ltr">“Words can't describe how proud I am of you. Time stood still when you were on the stage,” wrote her husband, Norwegian TV celebrity Petter Pilgaard.</p> <p dir="ltr">“You are a fantastic role model for us adult ladies. You deserve a lot of happiness with your nice new collection,” wrote one fan.</p> <p dir="ltr">“You’re a superstar, you look incredibly great,” commented another.</p> <p dir="ltr">“Back on the catwalk, you look great,” wrote a third.</p> <p dir="ltr">Aside from her impressive modelling career, Kirsebom was also an actress who appeared in several movies including <em>Batman and Robin </em>in 1997, and <em>The Parent Trap </em>starring Lindsay Lohan in 1998.</p> <p dir="ltr">In 1996 she was rumoured to have dated the most eligible bachelor of that time, George Clooney, after the pair were spotted together multiple times.</p> <p><em>Images: Getty Images</em></p>

Beauty & Style

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"A night in hospital and a trip to the burns unit later”: Concerned mum's warning against popular fruit

<p><em><strong>Warning: This article contains images that some readers may find distressing.</strong></em></p> <p>A mother has taken to the internet and shared photos of her son’s severe burns that came as a result of him playing with a popular fruit. “A night in hospital and a trip to the burns unit later.” She began in her Facebook post.</p> <p>Her son Otis was playing happily outside with a lime in the sunshine, but the next day horror ensued.</p> <p>“It wasn’t until the next day that we noticed a rash appeared.” The mother said.</p> <p>The parents had assumed the rash must’ve been an allergic reaction to the lime juice, however, the rash quickly developed into a “horrific burn,” she added.</p> <p>The parents took Otis to the hospital where they were informed their son was suffering from a condition called phytophotodermatitis.</p> <blockquote class="instagram-media" style="background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);" data-instgrm-permalink="https://www.instagram.com/p/Cku5QH2thxE/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="14"> <div style="padding: 16px;"> <div style="display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"> </div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"> </div> <div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"> </div> </div> </div> <div style="padding: 19% 0;"> </div> <div style="display: block; height: 50px; margin: 0 auto 12px; width: 50px;"> </div> <div style="padding-top: 8px;"> <div style="color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;">View this post on Instagram</div> </div> <div style="padding: 12.5% 0;"> </div> <div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"> <div> <div style="background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"> </div> <div style="background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"> </div> <div style="background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"> </div> </div> <div style="margin-left: 8px;"> <div style="background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"> </div> <div style="width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);"> </div> </div> <div style="margin-left: auto;"> <div style="width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"> </div> <div style="background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"> </div> <div style="width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"> </div> </div> </div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"> <div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"> </div> <div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"> </div> </div> <p style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;"><a style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;" href="https://www.instagram.com/p/Cku5QH2thxE/?utm_source=ig_embed&amp;utm_campaign=loading" target="_blank" rel="noopener">A post shared by Tiny Hearts (@tinyheartseducation)</a></p> </div> </blockquote> <p>Phytophotodermatitis, more commonly known as margarita burn, is a little-known condition which causes burns to the skin when a chemical called furocoumarin reacts to sunlight.</p> <p>The chemical is found in limes, citrus fruit and some plants.</p> <p>“The small lime he had been innocently playing with - had now burnt his skin horrifically!“ The mum said. “If our story can help raise awareness into phytophotodermatitis at least something good has come out of our horrific experience!”</p> <p>The woman has urged parents to be on the lookout for this little-known skin condition.</p> <p>To minimise the risks of phytophotodermatitis, <a href="https://www.healthline.com/" target="_blank" rel="noopener">Healthline</a> suggests washing hands and other exposed parts of the skin immediately after being outdoors, wearing gloves when gardening, putting on sunscreen before going outdoors and wearing long-sleeved tops and pants in wooded areas.</p> <p><em>Photo credit: Getty</em></p>

Body

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Mysterious liquid turns popular rock pool green

<p>A mysterious liquid has turned a popular public rock pool at Cronulla beach fluorescent green.</p> <p>The liquid, believed to be a natural fluorescent dye, fluorescein, was seen pouring into the usually clear waters of the pool on Friday.</p> <p>The dye is often used to help experts track the flow of water to identify any leaks and has low toxicity, which means it is harmless despite the daunting colour.</p> <p>“We believe the discolouration is likely to be fluorescein dye, which is commonly used in plumbing/drain testing and dissipates quickly once diluted,” a spokesperson for the New South Wales Environmental Protection Authority said.</p> <p>According to Australian dye manufacturer, Tintex, the dye is also used to “locate leaks in plumbing, tracing pipe locations, detect drain damage and water pathways,” and is odourless and non-toxic to the environment.</p> <p>However, in a safety data sheet, Tintex has also warned about the potential health effects which include eye irritation, skin irritation, irritation of the digestive tract and respiratory tract irritation.</p> <p>Many locals are cautious despite the claim that the dye is mostly harmless.</p> <p>One user wrote on a Facebook page for Cronulla locals that dye was “legal to use in a stormwater drain”.</p> <p>“Doesn’t look good whatever it is,” another responded, while other cautious residents replied that they wouldn’t swim in the area until the dye fully dissipates.</p> <p><em>Images: Facebook</em></p>

Travel Trouble

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The soundtrack to selling: why advertising with popular music needs to be pitch perfect

<p><em><a href="https://theconversation.com/profiles/morteza-abolhasani-1346513">Morteza Abolhasani</a>, <a href="https://theconversation.com/institutions/the-open-university-748">The Open University</a></em></p> <p>At some point today, it’s likely that you’ll listen to music. It may be during a commute or school run, while you do some exercise or take some time to relax. Music is all around us – an accessible and popular art form which <a href="https://online.ucpress.edu/mp/article-abstract/22/1/41/62190/Uses-of-Music-in-Everyday-Life?redirectedFrom=fulltext">accompanies our daily lives</a>.</p> <p>Advertisers have long understood the popularity and emotional power of music and used it to sell us things. Much time – and money – is spent on securing the right soundtrack to adverts in a bid to boost sales, such as when Microsoft <a href="https://www.bloomberg.com/news/articles/1999-05-23/sing-a-song-of-selling?leadSource=uverify%20wall">spent a reported US$3 million</a> (£2.4 million) to use The Rolling Stones’ song Start Me Up as part of their advertising campaign for Windows 95.</p> <p>So how do companies choose the right music for their product? And why is it such a valuable ingredient in the mission to make us consume?</p> <p>Research suggests that the specific qualities of music as an art form enhances the science of selling. As one researcher <a href="https://onlinelibrary.wiley.com/doi/10.1002/mar.4220010303">puts it</a>: “Music […] is the catalyst of advertising. It augments pictures and colours words, and often adds a form of energy available through no other source.”</p> <p>Other <a href="https://link.springer.com/chapter/10.1007/978-3-531-18916-1_19">studies have shown</a> how music transports, underlines or amplifies the persuasive message of adverts. Used well, it creates memorable commercials which influence our attitudes to a product or service.</p> <p>Take the visually simple but <a href="https://www.youtube.com/watch?v=J6bGnSEwdKY">compelling advert</a> for Air France, with the soundtrack of Mozart’s Piano Concerto No. 23. It projects grandeur and elegance, in the hope that viewers will associate those qualities with the airline.</p> <figure><iframe src="https://www.youtube.com/embed/J6bGnSEwdKY?wmode=transparent&amp;start=0" width="440" height="260" frameborder="0" allowfullscreen="allowfullscreen"></iframe></figure> <p><a href="https://journals.sagepub.com/doi/pdf/10.1177/1470593117692021">My research</a>, which looked at hundreds of viewer comments about the music used in advertising, suggests it was successful. Air France’s use of a sophisticated piece of classical music created a direct perception of a sophisticated and premium airline.</p> <p>This is supported by other <a href="https://academic.oup.com/edited-volume/38632/chapter-abstract/335307151?redirectedFrom=fulltext">research</a> which suggests that music which matches the main message of an advert has a positive effect on consumer engagement. This alignment, known as “musical congruity”, can result in enhanced attention, a positive emotional response, and improved brand recall, ultimately enhancing the effectiveness of an advert.</p> <h2>Down memory lane</h2> <p>Music is also effective at triggering <a href="https://journals.sagepub.com/doi/abs/10.1177/1470593114521451?journalCode=mtqa">feelings of nostalgia</a>. The extent to which music arouses emotional memories – “musical indexicality” – in adverts creates associations with consumers’ past experiences.</p> <p>The music for <a href="https://www.youtube.com/watch?v=_NwBcCUh24I">an advert</a> for Old Navy inspired <a href="https://journals.sagepub.com/doi/pdf/10.1177/1470593117692021">positive comments</a> based on viewers’ memories. A good choice of music allows businesses to tap into this nostalgia for commercial benefit, and my <a href="https://journals.sagepub.com/doi/pdf/10.1177/1470593117692021">research suggests</a> that music with autobiographical resonance can be particularly effective.</p> <p>Another example of this is when <a href="https://www.youtube.com/results?search_query=pink+moon+vw">Volkswagen used</a> Nick Drake’s <em>Pink Moon</em>.</p> <figure><iframe src="https://www.youtube.com/embed/_-kqUkZnDcM?wmode=transparent&amp;start=0" width="440" height="260" frameborder="0" allowfullscreen="allowfullscreen"></iframe></figure> <p>As one viewer commented: “Rarely do I get sentimental with commercials, but this one takes me back to the time when I was dating my wife and when we were first married. We used to take drives like this in the mountains and I remember looking at her beautiful face in the moonlight. The music is perfect. The sentiment is perfect.”</p> <p>(In this case, the 1999 advert also had a big impact on Nick Drake’s popularity, with album sales <a href="https://www.rollingstone.com/music/music-news/nick-drake-pink-moon-song-volkwagen-commercial-182739/">dramatically increasing</a> after the advert’s release. Drake, who died at the age of 26, never saw commercial success in his lifetime.)</p> <h2>Commercial clash</h2> <p>But using music to advertise products doesn’t always work. For one thing, music can infiltrate the mind, repeat itself continuously and become extremely difficult to dislodge.</p> <p>This is why we can’t get some jingles out of our heads for ages. Involuntary and repetitive exposure to a piece of music can quickly reach the point of annoyance.</p> <p>The use of popular music in advertising can also provoke arguments around <a href="https://journals.library.columbia.edu/index.php/currentmusicology/article/view/5206">the tensions</a> between artistic endeavour and commercialism. Some people believe a work of art should not be used for the pursuit of profit.</p> <p>In fact, the findings of my study on viewer comments showed that consumers sometimes passionately oppose the use of music by revered musicians being used in adverts, as they believe that doing this undermines its aesthetic integrity.</p> <p>For example, Nike’s use of the The Beatles’ song <em>Revolution</em> was seen by some as exploiting John Lennon’s lyrics to sell shoes. It made some Nike wearers so angry that they boycotted the brand.</p> <p>One wrote: “This is disgusting. Shame on Nike for exploiting priceless art. I will never buy another Nike shoe again.” Another said: “John didn’t mean change the brand of your trainers!”</p> <p>So advertisers need to be careful. For while the right choice of music can attract customers, boost sales, and inspire brand loyalty, the wrong choice can create something of a backlash. For many people, music is precious, and using it as a marketing tool does not always have harmonious results.<!-- Below is The Conversation's page counter tag. Please DO NOT REMOVE. --><img style="border: none !important; box-shadow: none !important; margin: 0 !important; max-height: 1px !important; max-width: 1px !important; min-height: 1px !important; min-width: 1px !important; opacity: 0 !important; outline: none !important; padding: 0 !important;" src="https://counter.theconversation.com/content/203856/count.gif?distributor=republish-lightbox-basic" alt="The Conversation" width="1" height="1" /><!-- End of code. If you don't see any code above, please get new code from the Advanced tab after you click the republish button. The page counter does not collect any personal data. More info: https://theconversation.com/republishing-guidelines --></p> <p><em><a href="https://theconversation.com/profiles/morteza-abolhasani-1346513">Morteza Abolhasani</a>, Lecturer in Marketing, <a href="https://theconversation.com/institutions/the-open-university-748">The Open University</a></em></p> <p><em>Image credits: Getty Images</em></p> <p><em>This article is republished from <a href="https://theconversation.com">The Conversation</a> under a Creative Commons license. Read the <a href="https://theconversation.com/the-soundtrack-to-selling-why-advertising-with-popular-music-needs-to-be-pitch-perfect-203856">original article</a>.</em></p>

Music

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8 surprising alternatives to popular European destinations

<p>That’s the problem with great destinations – they become too popular for their own good. So we’ve found some alternatives that are just as good.</p> <p><strong>Instead of: Croatia</strong></p> <p><strong>Try: Montenegro</strong></p> <p>The yacht set have known about Montenegro’s charms for years, but the rest of the world is just getting onboard. Sitting just south of Croatia, the country shares its same gorgeous coastline, beautiful beaches and historic walled cities, but with hardly any of the crowds. It’s sat at the border of east and west for more than 400 years, so expect a fascinating cultural mix and even a unique communist legacy thrown in.</p> <p><strong>Instead of: Prague</strong></p> <p><strong>Try: Brno</strong></p> <p>Hard to pronounce, easy to love. The Czech Republic’s second city is a winning combination of old and new. Baroque cathedrals and historic houses rub shoulders with lively pubs, trendy cocktail bars and contemporary art museums. Plus, as with all of the Czech Republic, Brno is great value – and you won’t come across any of the UK bucks parties that seem to trawl other capitals in Eastern Europe.</p> <p><strong>Instead of: Cinque Terre</strong></p> <p><strong>Try: Rapallo</strong></p> <p>There’s no denying that the Cinque Terre is stunning – provided you can find a hotel in high season. Instead, head around 50 kilometres north along the coast to the charming town of Rapallo. You’ll find the same brightly coloured buildings, a 16<sup>th</sup> century castle perched above the sea and pebbly beaches lined with retro changing huts. All this for a fraction of the price.</p> <p><strong>Instead of: Canary Islands</strong></p> <p><strong>Try: Azores</strong></p> <p>These Portuguese islands sit around 2,000 kilometres off the west coast of continental Europe, so they’re something of a hidden gem. They miss out on most of the tacky package tours from the UK and have less of a party vibe than other islands in the Med. Referred to as the Hawaii of the Atlantic, you’ll find a landscape volcanic peaks and dramatic crater lakes while offshore there’s world-class surfing, diving and whale watching.</p> <p><strong>Instead of: Florence</strong></p> <p><strong>Try: Bologna</strong></p> <p>Did you know some 16 million tourists visit Florence every year? That’s a lot for a town with a permanent population of less than 400,000. The university town of Bologna gets only a fraction of that and has just as much to offer. The streets are lined with historic religious architecture, the food is incredible and the whole city seems to embrace the culture of aperitivo (afternoon cocktails with friends). We’re sold.</p> <p><strong>Instead of: Berlin</strong></p> <p><strong>Try: Warsaw</strong></p> <p>Berlin is considered Europe’s capital of cool, but Warsaw can give it a run for its money. The city was largely flattened in World War II and was rebuilt in a fascinating mish mash of styles that makes it unlike anywhere else in the world. Restored Gothic buildings sit alongside Communist-era concrete blocks and sleek glass towers rise from gritty laneways. It’s also home to fantastic museums covering everything from the Jewish ghettos to Chopin.</p> <p><strong>Instead of: Interlaken</strong></p> <p><strong>Try: Bovec</strong></p> <p>Switzerland is notoriously expensive, so the Slovenian town of Bovec is a great value alternative. It’s known as the adventure capital of eastern Europe and the surrounding Julian Alps are ideal for hiking, canyoning, mountain biking, white water rafting and skiing in winter. The best part is, they will cost around half of what they would in Interlaken.</p> <p><strong>Instead of: Budapest</strong></p> <p><strong>Try: Tallinn</strong></p> <p>It wasn’t long ago that Budapest was itself an ‘alternative city’, but cheap flights and the river cruise boom have pushed it up to the top of the list. The medieval city of Tallinn, capital of Estonia, sits on the Baltic Sea and is a unique mix if Scandinavian, European and Russian culture. The magnificent onion-domed St Alexander Nevsky Cathedral is reason enough to visit, though once you’re there you’ll also love the cool design shops springing up and the very cheap (and very good) local beer.</p> <p>Image credits: Getty Images</p> <p> </p>

International Travel

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The world’s most popular tourist attractions

<p dir="ltr">There are plenty of tourist hotspots all around the world, and if you’re planning a trip, nothing could be better than crossing some of these off your bucket list.</p> <p dir="ltr">According to Trip Advisor, Italy takes out the top spot as three of their attractions made the top 10.</p> <p dir="ltr">France comes in second place with popular tourist spots you might want to add to your itinerary.</p> <p dir="ltr" role="presentation"><strong>1. The Colosseum, Rome, Italy</strong></p> <p dir="ltr">The number one spot for most popular tourist attractions is The Colosseum.</p> <p dir="ltr">It is a significant landscape in Rome with a rich history behind it, so this is no surprise.</p> <p dir="ltr"><strong>2. The Louvre, Paris, France</strong></p> <p dir="ltr">Known as one of the most impressive museums in the world, the Louvre was originally built as a fortress before it was reconstructed to serve as a royal palace.</p> <p dir="ltr"><strong>3. The Vatican Museums, Rome, Italy</strong></p> <p dir="ltr">Here you can find some of the most incredible art in the world, it’s a must-see for those planning a trip to Rome.</p> <p dir="ltr"><strong>4. The Statue of Liberty, New York, USA</strong></p> <p dir="ltr">The State of Liberty is a famed landmark in the US and was designed by French sculptor Frédéric Bartholdi. In case you didn’t know - it was gifted to the US from France!</p> <p dir="ltr"><strong>5. The Eiffel Tower, Paris, France</strong></p> <p dir="ltr">One of the most recognisable landmarks in the world, the Eiffel Tower is nothing short of spectacular and can be seen from several points in Paris.</p> <p dir="ltr">You can admire the structure from afar, take in the sites from one of three platforms on the tower itself for free, or be bold and climb the structure. </p> <p dir="ltr"><strong>6. Basilica de la Sagrada Familia, Barcelona, Spain</strong></p> <p dir="ltr">This breathtaking cathedral was built by renowned architect Antoni Gaudi and it is a sight to behold both inside and out.</p> <p dir="ltr"><strong>7. French Quarter, New Orleans, Louisiana</strong></p> <p dir="ltr">An historic neighbourhood famous for its vibrant nightlife and colourful buildings, it’s no surprise French Quarter made the list. It’s the home for Mardi Gras, jazz clubs, Cajun eateries and bars serving potent cocktails.</p> <p dir="ltr"><strong>8. Anne Frank House, Amsterdam, Netherlands</strong></p> <p dir="ltr">Rich in history, Anne Frank House is an incredible tourist destination. You can visit the attic where Anne Frank lived along with the bookcase, family photos, and Anne’s original diary.</p> <p dir="ltr"><strong>9. Skydeck, Willis Tower, Chicago </strong></p> <p dir="ltr">The mighty high Skydeck sits on the 103rd floor of the Willis Tower in Chicago and is a massive attraction for thrill-seeking tourists. Perhaps the most exciting part of the tower is The Ledge, a glass balcony that extends out of the building where you can soak up the sights from about 412 metres above sea level!</p> <p dir="ltr"><strong>10. The Grand Canal, Venice, Italy</strong></p> <p dir="ltr">The third Italian site to make the top 10 is one of the most romantic spots you could take a partner. Although completely underwater, it serves as the main street in Venice.</p> <p dir="ltr">You can take a gondola ride or admire the pretty city on a water bus.  </p> <p dir="ltr"><em>Image credit: Shutterstock</em></p>

International Travel

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Aldi’s popular $50 travel item is back

<p dir="ltr">Have you ever been so tired you wished you could roll out of bed and bring it with you? Well, this Aldi sleeping bag takes you one step closer to fulfilling your dream.</p> <p dir="ltr">The “One-Z wearable sleeping bag” is back by popular demand as part of Aldi’s Easter ‘Special Buys’ camping range.</p> <p dir="ltr">The onesie sleeping bag has arms, legs (with detachable feet), and even a hood so that you can become one with your sleeping bag.</p> <p dir="ltr">The $49.99 item is fully insulated, with an elastic waistband, dual zipper access, and side ventilation on the legs.</p> <p dir="ltr">It’s officially coming back in stores nationally on Saturday, March 25 and will be available in three sizes – small (suitable for someone around 155cm-169cm tall), medium (170cm-183cm) and large (184cm-200cm).</p> <p dir="ltr">The One-Z has been so popular for years that when a German retailer announced it was back in 2017, the post generated over 92,000 comments.</p> <p dir="ltr">“ALDI Australia: Please tell me these gems will be restocked!” one person commented after learning how quickly the item sold out.</p> <p dir="ltr">Aldi will also put up four-person tents for $169 and six-person tents for $199.</p> <p dir="ltr">Travel camp quilts, another camping essential that will keep you warm will also be up for grabs and this time for $10 cheaper than last year, now priced at $59.99.</p> <p dir="ltr">Some other items that will be up for sale include a portable hammock with a foldable frame for $79.99, and a solar portable charger that you can attach to your backpack for $59.99.</p> <p dir="ltr">The 28W mono folding solar charger will be able to charge your electronic gadgets including phones, tablets, power banks and some DSLRs.</p> <p><em>Images: Aldi</em></p>

Travel Tips

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Groom accused of ‘copying’ wedding speech from popular Pinterest post

<p dir="ltr">Footage from an influencer couple’s wedding has gone viral for the wrong reasons.</p> <p dir="ltr">Jadé Tuncdoruk, 27, and Lachie Brycki, 29 tied the knot at Krinklewood Vineyard in the Hunter Valley last October.</p> <p dir="ltr">Tuncdoruk posted a TikTok of unseen footage from her husband’s wedding speech, which now has over 10 million views and a lot of comments accusing Brycki of ‘copying’ part of his speech.</p> <p dir="ltr">"Still can't believe I get to call this man my husband," Tuncdoruk captioned the TikTok.</p> <p dir="ltr">The clip showed Brycki telling his wife: "When I say I love you more, I don't mean I love you more than you love me. I mean I love you more than the bad days ahead of us. I love you more than any fight we will ever have."</p> <p dir="ltr">“I love you more than the distance between us; I love you more than any obstacle that could try and come between us,” Brycki added through tears.</p> <div><iframe title="tiktok embed" src="https://cdn.embedly.com/widgets/media.html?src=https%3A%2F%2Fwww.tiktok.com%2Fembed%2Fv2%2F7209976950939503873&display_name=tiktok&url=https%3A%2F%2Fwww.tiktok.com%2F%40jadetunchy%2Fvideo%2F7209976950939503873&image=https%3A%2F%2Fp16-sign-sg.tiktokcdn.com%2Fobj%2Ftos-alisg-p-0037%2FoEYIEikiDeAq7DBgQRVnQqX2vmeStHkdiBFbB9%3Fx-expires%3D1679025600%26x-signature%3Dvbyp8NNEtpQaqo3t0%252FBlReUIVjM%253D&key=5b465a7e134d4f09b4e6901220de11f0&type=text%2Fhtml&schema=tiktok" width="340" height="700" frameborder="0" scrolling="no" allowfullscreen="allowfullscreen"></iframe></div> <p> </p> <p dir="ltr">Some of Tuncdoruk’s followers were quick to point out that Brycki had used parts of a popular poem written by Erin Nicole, which has been posted all over Pinterest.</p> <p dir="ltr">"Why do I feel like I've heard this before?" commented one user.</p> <p dir="ltr">“I know people are saying let it go, but as a wedding vow, it needs to be personal. Copying the entire speech from a poem would make me feel loved less,” commented another user.</p> <p dir="ltr">"Pretty sure I heard that ‘I love you more bit’ on Pinterest. Thought that counts though," wrote a third.</p> <p dir="ltr">However, many others have shared their support for the couple and defended Brycki’s actions, acknowledging how hard it is to write a wedding speech.</p> <p dir="ltr">“Maybe writing original words wasn't his forte but he found words that expressed what he felt? And it's clearly genuine, look at him tearing up,” commented one user.</p> <p dir="ltr">“I think just because they aren't his words doesn't take away from the meaning of what he said. He clearly resonated with the poem and meant every word he said - his words or not,” wrote another.</p> <p dir="ltr">“He explained his love in words so so well. Just beautiful,” wrote a third.</p> <p><em>Images: TikTok</em></p>

Relationships

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URGENT RECALL: Popular almond milk brand linked to severe illness

<p>A popular brand of almond milk is being urgently recalled from stores around New South Wales after the product was linked to a case of botulism.</p> <p>Inside Out almond milk, which is stocked at Woolworths, is being removed from the shelves over fears that bottles may contain botulinum, a neurotoxin that can cause disease.</p> <p>NSW Health has confirmed one case of botulism, a rare but fatal illness caused by toxins attacking the body’s nerves, has been linked to the product.</p> <p>The person suffered “severe symptoms” and was admitted to the hospital.</p> <p>The director of NSW Health’s One Health branch said the illness can be fatal.</p> <p>"Early symptoms of foodborne botulism include weakness, fatigue and vertigo," Glasgow said.</p> <p>"While these symptoms occur commonly due to a number of health conditions, with botulism it is usually followed by blurred vision, dry mouth and difficulty swallowing. Nausea and vomiting may also occur."</p> <p>"These symptoms can progress to paralysis of the arm muscles and continue down the body to the trunk and legs, and paralysis of breathing muscles can be fatal." She added.</p> <p>"We are urging anyone who has consumed this product and experiences these serious symptoms to seek immediate medical attention.”</p> <p>Glasgow warned that “most cases” can recover if treated early.</p> <p>"In foodborne botulism, symptoms may begin from a few hours to several days after consuming the contaminated product," she said.</p> <p>Any affected products have a used-by-date of March 1, 2023.</p> <p>The warning comes just a day after a basketball ring set that was sold at leading sports stores across Australia for over two years was also recalled.</p> <p>In late January, Hyundai had to recall thousands of cars to fix a software glitch interfering with the “fail-safe” driving mode, a fault capable of causing a crash.</p> <p>Image credit: Getty</p>

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