Heinz announces “bold” changes to baked beans
<p>Australian shoppers may have noticed a change to one of our most beloved food products in the last few weeks.</p>
<p>Kraft Heinz has transformed its baked beans in a rebranding campaign which the company claims is for the evolving needs of Aussie consumers.</p>
<p>The company’s baked beans have been re-sized “based on research that found the existing can sizes didn’t match,” a statement from Heinz said.</p>
<p>The baked beans will also no longer feature a Heinz logo on the packaging which Kraft Heinz Australia Commercial President, Elkin Jackson, referred to as a “bold” move for business.</p>
<p>“Removing the Heinz logo for a limited time is a bold move. We want to emphasise our commitment to consumers and celebrate the introduction of the new can sizes and occasions,” she said.</p>
<p>The 420g and 820g back bean cans have been pulled from production and replaced with 300g and 555g size cans.</p>
<p>The 130g and 220g size cans will be replaced with rebranded versions at Woolworths, Coles and IGA stores.</p>
<p>The company has removed its logo and replaced it with “new names to highlight which can sizes are best for the different dining occasions”.</p>
<p>The news names are the ‘Lil One’ (130g), the ‘One for One’ (220g), the ‘One for Two’ (300g) and the ‘One for All’ (555g).</p>
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<p>“First, we mapped how Australians consume Heinz Beanz. Based on that, we started asking them if our current offer matched their needs such as the perfect amount of beans on a slice of toast, for a couple to share breakfast, for a family, and to refuel for that perfect snack,” a Heinz Australia spokesperson told news.com.au.</p>
<p>“Aussies consume their beans differently to the rest of the world so we created a portfolio that matches their needs.”</p>
<p>The changes stem from the company’s own 2016 research and ABS Census statistics.</p>
<p>The research highlighted that “Australian households have changed over the last decades, and Aussies are looking for ideal can sizes to suit different occasions”.</p>
<p>The company confirmed that changes may also be coming to Heinz spaghetti.</p>
<p>“Watch this space, there is innovation in the spaghetti category coming and we can’t wait to share this with spaghetti fans across Australia and introduce similar can sizes in spaghetti.”</p>
<p>What do you think of Heinz's changes to its baked beans range? Tell us in the comment below. </p>
