The Project in peril as Channel Ten plots bold news overhaul
<p>Speculation is mounting over the future of Channel Ten’s flagship current affairs program <em>The Project</em>, <a href="https://www.dailymail.co.uk/tvshowbiz/article-14748609/Brutal-sign-Project-canned-Channel-10.html" target="_blank" rel="noopener">with reports suggesting</a> the long-running panel show may be on the chopping block amid a broader shakeup at the network.</p>
<p>According to <a href="https://www.theaustralian.com.au/business/media/the-project-under-review-as-ten-plans-to-announce-new-show/news-story/280ab62724d67c2eed16bb04cafc3e97" target="_blank" rel="noopener">The Australian</a>, <em>The Project</em> is “100 per cent” under review as Ten’s current affairs division undergoes scrutiny in response to dwindling ratings. The show, which first aired in 2009, is reportedly struggling to connect with audiences across key demographics.</p>
<p>“<em>The Project</em> is a bit too old and irritating for younger viewers online… and a bit too young and irritating for older viewers on television,” the outlet reported, summarising the show’s struggle to appeal to either end of the age spectrum.</p>
<p>Recent ratings appear to reflect this disconnect. Over the past week, <em>The Project</em> failed to break into the top ten most-watched programs, with Tuesday night’s episode recording its highest audience at 945,000 viewers. Friday’s episode fared worst, drawing just 626,000 viewers. In contrast, rival bulletins from Seven and Nine consistently drew more than 2 million viewers during the same 6pm timeslot.</p>
<p>The program’s declining viewership comes amid broader criticism of its perceived political slant and the fallout from the departures of several high-profile hosts, including Carrie Bickmore, Peter Helliar and Lisa Wilkinson. Despite a relaunch in 2023 featuring Sarah Harris, Sam Taunton, Michael Hing and Waleed Aly, the shakeup has yet to reverse the trend. Michael Hing’s departure earlier this year marked another shift in the panel’s makeup.</p>
<p>Adding to the uncertainty, Daily Mail Australia <a href="https://www.dailymail.co.uk/news/article-14509357/Channel-Ten-cancels-Project.html" target="_blank" rel="noopener">reported earlier this year</a> that Channel Ten executives were eyeing a new "news magazine show" to rival established programs like Nine's <em>60 Minutes</em>, Seven's <em>Spotlight</em>, and the ABC's <em>Four Corners</em>.</p>
<p>A “crack team” of producers – referred to internally as the “investigations unit” – is reportedly being assembled to lead this new venture. Dan Sutton, a seasoned Channel Ten reporter, is tipped to serve as the executive producer, with screen testing currently underway for potential reporters.</p>
<p>Network Ten confirmed the formation of the investigative unit in a statement to Daily Mail Australia, saying: “Following the continued growth and success of our news brand, 10 News, we are investing in a 10 News investigative unit that will work on long-form investigative stories as part of our news offering across all our platforms.”</p>
<p>When pressed about the future of <em>The Project</em>, however, a network spokesperson maintained that there were “no changes” currently planned. "The Project remains an integral part of our content line-up and rest assured, it’s not going anywhere," they reiterated, echoing a similar statement made in July of last year.</p>
<p>The show has also been experimenting with new distribution strategies, including the decision earlier this year to upload full episodes to YouTube in a bid to capture younger audiences. Segments from the show continue to be shared widely across social media platforms like Instagram and X (formerly Twitter).</p>
<p>One glimmer of hope for the embattled program came last Tuesday, when former host Carrie Bickmore made a brief return to the panel to celebrate the tenth anniversary of her charity, Carrie’s Beanies 4 Brain Cancer. The special appearance helped boost ratings to 945,000 viewers – the highest for the week.</p>
<p>Despite the network’s reassurances, the combination of faltering ratings, a changing panel and mounting speculation over a new investigative format suggests that <em>The Project</em> could be heading into uncertain territory.</p>
<p>Whether it can reestablish its place in the Australian television landscape – or be quietly phased out – remains to be seen.</p>
<p><em>Image: Channel Ten / The Project</em></p>
