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Crowds, water guns and protests: could ‘slow tourism’ be the answer to an overtourism backlash?

<div class="theconversation-article-body"><em><a href="https://theconversation.com/profiles/amy-errmann-1360032">Amy Errmann</a>, <a href="https://theconversation.com/institutions/auckland-university-of-technology-1137">Auckland University of Technology</a></em></p> <p>With overtourism in the spotlight as the travel industry continues to rebound after the pandemic, popular destinations around the world are feeling the strain.</p> <p>Bali is overwhelmed by <a href="https://thebalisun.com/concerns-increasing-about-impact-of-trash-and-traffic-on-bali-tourists/">waste and traffic</a>, Australia’s sacred sites have suffered <a href="https://www.bbc.com/news/world-australia-50151344">environmental damage</a>, New York is facing rising rents <a href="https://www.theguardian.com/us-news/2023/oct/23/new-york-airbnb-crackdown-rules-housing">due to short-term rentals</a>, and Singapore’s scenic spots are becoming <a href="https://www.channelnewsasia.com/singapore/overtourism-locals-tourists-sustainable-tourism-stb-focus-4517681">clogged with crowds</a>.</p> <p>Frustrated locals are pushing back – from <a href="https://www.nzherald.co.nz/travel/barcelona-locals-spray-tourists-with-water-guns-during-protest-over-housing-costs/FUFHXKO5X5F5NNPSU6ELNVGSIA/">spraying water at tourists </a> in Barcelona to <a href="https://adventure.com/venice-locals-squatting-against-overtourism-photography/">organising protests in Venice</a>. As the northern hemisphere high season ends, Aotearoa New Zealand is preparing for an influx of visitors ahead of its summer tourism season.</p> <p>And much like those other <a href="https://www.nytimes.com/2024/09/08/world/europe/greece-cruise-ships-tourists-islands.html">tourist hotspots</a>, the government is looking at how to manage the negative effects of tourism on local communities and the environment. This includes tripling the <a href="https://www.theguardian.com/world/article/2024/sep/04/new-zealand-to-nearly-triple-tourist-tax-for-international-visitors">international tourist tax</a> from NZ$35 to $100.</p> <p>The aim of the increase is to <a href="https://www.theguardian.com/world/2022/aug/11/new-zealand-tourism-minister-makes-pitch-to-the-rich-as-he-spurns-10-a-day-travellers">attract tourists</a> who are more mindful of their impact and willing to contribute to its mitigation, while also <a href="https://theconversation.com/welcome-to-nz-now-pay-up-the-risks-and-rewards-of-raising-the-foreign-tourist-tax-232138">reducing visitor numbers</a> to protect the country’s unique landscapes and cultures.</p> <p>But are there other ways the tourism industry can evolve to ensure benefits for both travellers and the communities they are visiting? So called “slow travel” could be the answer.</p> <h2>Hunting the perfect photo</h2> <p>Overtourism isn’t just about too many people in one place. It’s also about <em>how</em> people travel.</p> <p><a href="https://edition.cnn.com/travel/social-media-tourism-effect-scn-wellness/index.html">Instagram-famous</a> landmarks draw massive crowds, <a href="https://www.rnz.co.nz/news/national/406195/visitors-ignore-ban-continue-to-visit-mermaid-pools-in-northland-hapu">disrupting local life</a> and sometimes even <a href="https://www.nzherald.co.nz/travel/vermot-town-famous-for-fall-foliage-bans-instagram-tourists-from-streets/BHKEYKKUTNHORFT6QCZ5TW333A/#google_vignette">leading to closures</a>.</p> <p>Travellers often pack their itineraries with as many sights as possible, racing from one place to another in a frenzy to capture the perfect photo. This hurried approach not only creates <a href="https://www.cntraveler.com/galleries/2015-06-19/barcelona-bhutan-places-that-limit-tourist-numbers">congestion</a> but also limits <a href="https://www.nature.com/articles/s41599-024-02859-z">meaningful engagement with the destination</a>.</p> <p>And it’s not just a numbers game. The way tourists behave also plays a critical role.</p> <p>A <a href="https://www.rnz.co.nz/national/programmes/ninetonoon/audio/2018690535/tropical-trash-the-impact-of-holidaying-in-the-pacific">2019 report</a> from the United Nations raised concerns about trash from tourists in developing small island states, including the Pacific Islands. According to the report, a tourist visiting these communities produced about 7kg of waste a day, compared to about 2.5kg produced by a local.</p> <p>The issue is not necessarily about travelling less, but about <a href="https://www.sciencedirect.com/science/article/pii/S2211973623000284">travelling more responsibly</a>. The tourism industry needs to be encouraging travel habits that allow both visitors and locals to enjoy tourism without compromising the integrity of the destination.</p> <h2>The rise of slow travel</h2> <p>Mindfulness – being fully present in the moment – has gained popularity since the 1970s. The concept has influenced a number of sectors, including <a href="https://slowfoodauckland.co.nz/">slow food</a>, <a href="https://ourwayoflife.co.nz/slow-fashion-101-what-to-buy-and-what-to-avoid-to-reduce-your-clothing-footprint/">slow fashion</a>, and now <a href="https://www.lakewanaka.co.nz/wanaka-stories/how-to-be-a-slow-mindful-traveler-in-wanaka/">slow travel</a>.</p> <p>It’s about <a href="https://link.springer.com/chapter/10.1007/978-3-031-63569-4_44#:%7E:text=Slow%20travel%2C%20mindful%20travel%2C%20or,spiritual%20well%2Dbeing%20of%20people">experiencing destinations</a> at a relaxed pace, focusing on deeper connections with local cultures and sustainability. This often means <a href="https://guestnewzealand.com/about-us/eco-travels-new-zealand/">staying longer in fewer places</a> and choosing eco-friendly transport.</p> <p>Understanding slow travel and mindfulness is important because they create <a href="https://www.forbes.com/sites/rogersands/2024/06/08/the-beauty-of-slow-travel/">richer, more memorable experiences</a>. Fast, <a href="https://www.sciencedirect.com/science/article/pii/S0261517724000487">hectic travel</a> often leaves little positive impact. Slow immersive travel, on the other hand, fosters lasting memories and reduces overtourism, pollution and cultural damage.</p> <p><a href="https://www.tandfonline.com/doi/full/10.1080/00913367.2024.2325144">Research</a> shows when we consciously immerse ourselves in our surroundings we can have more meaningful experiences. Surprisingly, <a href="https://www.sciencedirect.com/science/article/pii/S0261517724000487">even luxury travel</a> – often dismissed as wasteful – can encourage respect and mindfulness for those who invest financially and mentally in their journey, unlike cheaper, mainstream tourism.</p> <p>Activities such as “<a href="https://www.sciencedirect.com/science/article/pii/S2666957921000197">forest bathing</a>”, <a href="https://www.visitutah.com/articles/mindful-hiking">hiking</a> or engaging with <a href="https://www.outofyourcomfortzone.net/a-guide-to-slow-travel-immersing-yourself-in-local-cultures/">local cultures</a> <a href="https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6723984/">boost wellbeing and meaning</a>, going beyond just “taking a photo for likes”.</p> <p>This mindful approach can <a href="https://www.sciencedirect.com/science/article/pii/S0160738321001419">change our behaviour on a personal level</a>. By focusing attention on fewer experiences, <a href="https://www.tandfonline.com/doi/full/10.1080/00913367.2024.2325144">travellers can heighten</a> their sense of awe and appreciation, making the travel more memorable.</p> <p>This idea is evident in “<a href="https://journals.sagepub.com/doi/abs/10.1177/002216786200200102?casa_token=PrIQTkCMjx0AAAAA:wtswfg0cuEuQec0zVg-Mbf9MuXYoqhQkWbaQCGdjxWkYUpVOwBu8Op5jC6V4nOghnow3xpwN3fDn">peak experiences</a>”. Disney, for example, creates <a href="https://ideaexchange.uakron.edu/docam/vol9/iss2/6/">emotionally-charged moments</a> that stick in visitors’ minds. Other experiences, such as “<a href="https://journals.sagepub.com/doi/full/10.1177/14614448211072808">digital detoxes</a>” or <a href="https://academic.oup.com/jcr/article-abstract/45/6/1142/4999270">pilgrimages</a> can leave a contemplative impression.</p> <p>By concentrating on a single aspect of a visit, it <a href="https://www.sciencedirect.com/science/article/pii/S0160738320300797?casa_token=Np4PXLk5RqsAAAAA:Q3440A-lsf-XTAWuboPPbIcnvBAhk8nnIoWyF-gynHkSPmyPaykzfpBhTLbFDBHZEX0bbtZJgQ">becomes special and memorable</a>. Even in busy places like Disneyland, focusing on one unique element can make the experience feel slower and more meaningful.</p> <h2>The sustainability of tourism</h2> <p>In the <a href="https://www.sciencedirect.com/science/article/pii/S0261517724000487">Faroe Islands</a>, slow travel helps protect local traditions and landscapes by encouraging thoughtful visitor behaviour, such as using local guides to minimise environmental impact.</p> <p>New Zealand can leverage its natural beauty to offer similar immersive experiences. <a href="https://www.nzherald.co.nz/travel/travel-well-what-is-mindful-hiking-walking-for-wellbeing-boost/67MYS6ZSNXC7ZH6OTZ2DLBGFL4/">Tramping</a> (hiking), for example, can promote a mindful connection with the environment.</p> <p>But even here, there needs to be a focus on balancing tourism with preservation. Popular spots, such as the Department of Conservation huts and the Te Araroa Trail, are <a href="https://www.wildernessmag.co.nz/te-araroa-trail-shows-pressure/">already becoming crowded</a>. It is essential to educate visitors on <a href="https://www.mpi.govt.nz/outdoor-activities/tramping-tips-to-prevent-spreading-pests-and-diseases/biosecurity-considerations-walking-and-tramping/">responsible practices</a> – such as cleaning equipment – to ensure they understand their <a href="https://www.doc.govt.nz/heritage-and-visitor-strategy#:%7E:text=The%20natural%2C%20cultural%20and%20historic,wellbeing%2C%20enabling%20communities%20to%20thrive.">role in protecting nature</a>.</p> <p>Travel that fosters a deeper appreciation for local cultures and environments benefits both visitors and the destinations they explore. The challenge is finding the right balance – encouraging meaningful travel experiences while still ensuring accessibility for all.<!-- Below is The Conversation's page counter tag. Please DO NOT REMOVE. --><img style="border: none !important; box-shadow: none !important; margin: 0 !important; max-height: 1px !important; max-width: 1px !important; min-height: 1px !important; min-width: 1px !important; opacity: 0 !important; outline: none !important; padding: 0 !important;" src="https://counter.theconversation.com/content/238316/count.gif?distributor=republish-lightbox-basic" alt="The Conversation" width="1" height="1" /><!-- End of code. If you don't see any code above, please get new code from the Advanced tab after you click the republish button. The page counter does not collect any personal data. More info: https://theconversation.com/republishing-guidelines --></p> <p><em><a href="https://theconversation.com/profiles/amy-errmann-1360032">Amy Errmann</a>, Senior Lecturer, Marketing &amp; International Business, <a href="https://theconversation.com/institutions/auckland-university-of-technology-1137">Auckland University of Technology</a></em></p> <p><em>Image credits: Shutterstock</em></p> <p><em>This article is republished from <a href="https://theconversation.com">The Conversation</a> under a Creative Commons license. Read the <a href="https://theconversation.com/crowds-water-guns-and-protests-could-slow-tourism-be-the-answer-to-an-overtourism-backlash-238316">original article</a>.</em></p> </div>

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Iconic tourist destination slugging visitors with a “tourist tax”

<p><span style="font-weight: 400;">The popular tourist destination of Venice has announced that they are going to start charging day-trippers a new tax from July 1</span><span style="font-weight: 400;">st</span><span style="font-weight: 400;">, 2020.</span></p> <p><span style="font-weight: 400;">The day-trip tax for tourists was announced about a year ago, but the implementation of the tax has been delayed as authorities argued about how it would be enforced.</span></p> <p><span style="font-weight: 400;">However, city officials have announced that while they’ll confirm the exact fee closer to the date, they will be charging between 3 and 10 euros ($AUD 4.90 to $16.30) a day for day-trip visitors.</span></p> <p><span style="font-weight: 400;">Overnight tourists or visitors will be exempt as they already pay tax as a part of their accommodation fees.</span></p> <p><span style="font-weight: 400;">There are also exemptions to be expected for those visiting Venice to work, study or visit family. </span></p> <p><span style="font-weight: 400;">As Venice is a canal city that’s been popular amongst tourists, the floating city is struggling under the weight of overtourism.</span></p> <p><span style="font-weight: 400;">With more than 20 million people visiting the destination each year, this is a far cry of their estimated permanent population of 260,000.</span></p> <p><span style="font-weight: 400;">Locals have even begun to protest the amount of tourists who come and visit Venice.</span></p> <p><span style="font-weight: 400;">A Venice local named Tommaso, who attended a </span><a href="https://www.news.com.au/travel/travel-updates/incidents/ships-out-of-the-lagoon-locals-march-against-cruise-ships-in-venice/news-story/5d646acacc7f5110c95da8fa069e3f2d"><span style="font-weight: 400;">protest at St Mark’s Square in June</span></a><span style="font-weight: 400;">, said Venice’s lagoon has “never been so full”, leaving the city and locals at the “mercy of mass tourism”.</span></p>

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Is overtourism impacting our favourite destinations?

<p><span style="font-weight: 400;">Overtourism can be a big dream killer, especially if you’ve been saving up and looking forward to your trip all year.</span></p> <p><span style="font-weight: 400;">As the population of the world continues to grow, overtourism is fast becoming one of the more debated issues in the world of travel.</span></p> <p><span style="font-weight: 400;">Many factors are at play when heading to your favourite destination, including cheaper flights, rising incomes and social media’s ability to put a laser-like focus on destinations that were once hidden from the world.</span></p> <p><span style="font-weight: 400;">Headlines from around the world have highlighted that cities who are reliant on tourism dollars undergo an identity crisis when the boatloads of tourists become more of a problem than they’re worth.</span></p> <p><span style="font-weight: 400;">"Tourism is like any other industry: it needs to be regulated and managed locally to prevent negative impacts," says Justin Francis, CEO of UK-based tour operator Responsible Travel told </span><a href="https://edition.cnn.com/travel/article/how-to-stop-overtourism/index.html"><span style="font-weight: 400;">CNN</span></a><span style="font-weight: 400;">.</span></p> <p><span style="font-weight: 400;">In some of the world’s more popular destinations, such as Venice, Italy, the locals are already taking charge.</span></p> <blockquote style="background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);" class="instagram-media" data-instgrm-captioned="" data-instgrm-permalink="https://www.instagram.com/p/B016qhkhyLW/" data-instgrm-version="12"> <div style="padding: 16px;"> <div style="display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"></div> <div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"></div> </div> </div> <div style="padding: 19% 0;"></div> <div style="display: block; height: 50px; margin: 0 auto 12px; width: 50px;"></div> <div style="padding-top: 8px;"> <div style="color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;">View this post on Instagram</div> </div> <p style="margin: 8px 0 0 0; padding: 0 4px;"><a style="color: #000; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none; word-wrap: break-word;" rel="noopener" href="https://www.instagram.com/p/B016qhkhyLW/" target="_blank">One day in Venice is all we needed. It wasn’t the crowds, sitting police, expensive treats and excursions, or sore feet, that left us feeling sombre as we made our way back to the bus. The city of Venice is built on 118 islands! Its architecture is inspiring. However, it’s history and future is what left me saddened. Things like the Venetian Ghetto makes my heart sink. Not only my heart, but the city itself is sinking and doomed to sea level rise. As tourism soars and rents rise, the Venetian residents leave and the city's quality of life erodes. Venice, there is no other city like yours 💔</a></p> <p style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;">A post shared by <a style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px;" rel="noopener" href="https://www.instagram.com/franncarver/" target="_blank"> Frances Carver</a> (@franncarver) on Aug 6, 2019 at 5:21pm PDT</p> </div> </blockquote> <p><span style="font-weight: 400;">"The main problem is 'mordi e fuggi' tourism, day trip tourism," says Guido Moltedo, Editor in Chief of Ytali, who claims this accounts for two thirds of visitors.</span></p> <p><span style="font-weight: 400;">The city has introduced a new levy on day-trippers, which starts at 3 euros. By 2020, the fee will range between 3 euros and 10 euros, which are dependant on the time of year and the amount of visitors in the area.</span></p> <p><span style="font-weight: 400;">However, Moltedo is aware that it doesn’t solve the problem.</span></p> <p><span style="font-weight: 400;">“The real problem is not getting more money, but reducing the impact of tourism."</span></p> <p><span style="font-weight: 400;">Other smaller countries are suffering as well.</span></p> <p><span style="font-weight: 400;">Due to the popularity of the show </span><span style="font-weight: 400;">Game of Thrones</span><span style="font-weight: 400;">, Dubrovnik in Croatia has seen a popularity surge to locations such as its Old Town.</span></p> <p><span style="font-weight: 400;">With an increase of 8 per cent from 2017 in 2018 numbers, with a massive 1.27 million people visiting, the city needed to do something.</span></p> <blockquote style="background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);" class="instagram-media" data-instgrm-captioned="" data-instgrm-permalink="https://www.instagram.com/p/B01rfMWgTpO/" data-instgrm-version="12"> <div style="padding: 16px;"> <div style="display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"></div> <div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"></div> </div> </div> <div style="padding: 19% 0;"></div> <div style="display: block; height: 50px; margin: 0 auto 12px; width: 50px;"></div> <div style="padding-top: 8px;"> <div style="color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;">View this post on Instagram</div> </div> <p style="margin: 8px 0 0 0; padding: 0 4px;"><a style="color: #000; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none; word-wrap: break-word;" rel="noopener" href="https://www.instagram.com/p/B01rfMWgTpO/" target="_blank">Kayak into the deep blue... 🚣🏼‍♀️ 📸Credit to @aznlamaaaaaaa . . . . . . #Croatia #Dubrovnik #DubrovnikSea #DubrovnikSeaView #View #ViewAtTheTop #Kayak #DubrovnikKayaking #DeepBlue #Ocean #Nature #Crazy #FirstofTwo #Travelgram #Freedom #TravelPhotography #TravelEurope #EatPlayLive #Globetrotting #DoYouTravel #Lifestyle #IGTravel #IGWorldclub #IGCapturesClub</a></p> <p style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;">A post shared by <a style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px;" rel="noopener" href="https://www.instagram.com/mlinhling/" target="_blank"> Marie-Linh NC</a> (@mlinhling) on Aug 6, 2019 at 3:08pm PDT</p> </div> </blockquote> <p><span style="font-weight: 400;">"Dubrovnik is successfully conducting a project called 'respect the city', with the aim of sustainable and responsible tourism development," says Romana Vlašić, director of the Dubrovnik Tourist Board.</span></p> <p><span style="font-weight: 400;">"One of the measures is limiting the number of cruise ship passengers to 4,000 at the same time."</span></p> <p><span style="font-weight: 400;">As the weather heats up around the globe, some people want to escape to the colder weather that can be found in Reykjavik, Iceland.</span></p> <p><span style="font-weight: 400;">The annual numbers have jumped from 500,000 in 2010 to 2.3 million in 2018 and this means that the country has had to deal with a huge influx of people.</span></p> <blockquote style="background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);" class="instagram-media" data-instgrm-captioned="" data-instgrm-permalink="https://www.instagram.com/p/B1KgzokiZqD/" data-instgrm-version="12"> <div style="padding: 16px;"> <div style="display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"></div> <div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"></div> </div> </div> <div style="padding: 19% 0;"></div> <div style="display: block; height: 50px; margin: 0 auto 12px; width: 50px;"></div> <div style="padding-top: 8px;"> <div style="color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;">View this post on Instagram</div> </div> <p style="margin: 8px 0 0 0; padding: 0 4px;"><a style="color: #000; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none; word-wrap: break-word;" rel="noopener" href="https://www.instagram.com/p/B1KgzokiZqD/" target="_blank">One shot 🌊🗺 #waterfall #iceland #dji #trip #holiday #makeup #fun #me #cooking #a #b #c #d #e #f #foodporn #style #love #london #thegoodlife #vscocam #l4l #friends #fuck #ok #cooking #cool #photography #canonphotography</a></p> <p style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;">A post shared by <a style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px;" rel="noopener" href="https://www.instagram.com/bgphotopl/" target="_blank"> BGphoto</a> (@bgphotopl) on Aug 14, 2019 at 5:21pm PDT</p> </div> </blockquote> <p><span style="font-weight: 400;">However, instead of discouraging visitors, Iceland is looking to diversify the offerings for tourists.</span></p> <p><span style="font-weight: 400;">"Recognizing the strain being placed on Reykjavik and a small number of other sites, they have tried to promote areas further afield to ease the pressure on the 'Golden Circle,'" Francis says, referring to a popular day tour of geological attractions.</span></p>

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