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Best anti-ageing serums you need in your skincare routine

<p><span style="font-weight: 400;">The beauty market is saturated with a range of serums that all claim they can wind back the clock in terms of physical signs of ageing, so it's hard to know which ones are worth investing in. </span></p> <p><span style="font-weight: 400;">Thanks to the Real Beauty Awards, the winners have been decided after a rigorous, month-long testing process from real women who gave their honest reviews.</span></p> <p><span style="font-weight: 400;">From the high-end price tag, to the drug store value, we’ve got the list of best anti-ageing serums you should add into your daily skincare routine. </span></p> <p><strong>Elizabeth Arden Prevage Anti-Aging Daily Serum 2.0</strong></p> <p><span style="font-weight: 400;">An update on an already existing formula, this high-end serum will help you find your glow. </span></p> <p><span style="font-weight: 400;">The tester of this product said, “Made my skin look and feel fresh and dewy. First time for ages I’ve not worn foundation, just a little bit of concealer, because my skin looks healthy and I didn’t want to cover it up.”</span></p> <p><span style="font-weight: 400;">If you’re willing to pay the hefty price tag, this serum is a must have.</span></p> <p><span style="font-weight: 400;">Find it at </span><a href="https://www.adorebeauty.com.au/elizabeth-arden/elizabeth-arden-prevage-anti-aging-daily-serum-2-0.html?istCompanyId=6e5a22db-9648-4be9-b321-72cfbea93443&amp;istFeedId=686e45b5-4634-450f-baaf-c93acecca972&amp;istItemId=ptamlqiqa&amp;istBid=tztx&amp;gclid=Cj0KCQiA15yNBhDTARIsAGnwe0UlhJf8himyqBkC4OhlqAQ1CWENwUx_vXe56WFH009Rb4mdObAWrmIaAqgNEALw_wcB"><span style="font-weight: 400;">Adore Beauty</span></a><span style="font-weight: 400;"> for $215.</span></p> <p><strong>Clinique Smart Clinical Repair Wrinkle Correcting Serum</strong></p> <p><span style="font-weight: 400;">A fan favourite brand, this serum helped the tester feel more confident. </span></p> <p><span style="font-weight: 400;">They said, “[My partner] said it had improved visibly and was brighter. I noticed my skin was more radiant, firmer and plumper.”</span></p> <p><span style="font-weight: 400;">Find it on the </span><a href="https://www.clinique.com.au/product/4034/87057/skin-care/serums/new-clinique-smart-clinical-repairtm-wrinkle-correcting-serum?cm_mmc=Paid_Search-_-Google-_-Digital-_-&amp;gclid=Cj0KCQiA15yNBhDTARIsAGnwe0XbvDJ-8zn0k4wjic6ULCgWx0hLvehvyotxQ60UN-k9Q1LWicLIByYaAltsEALw_wcB&amp;gclsrc=aw.ds&amp;size=30_ml"><span style="font-weight: 400;">official Clinique website</span></a><span style="font-weight: 400;"> for $90.</span></p> <p><strong>Origins Plantscription Multi-Powered Youth Serum</strong></p> <p><span style="font-weight: 400;">The reinvented formula has become one to beat in the 2021 beauty market, with many claiming it was their favourite product of the year. </span></p> <p><span style="font-weight: 400;">The tester of the serum said, “I love the way it makes my skin feel – soft, refreshed, brighter and healthier. Work colleagues have even mentioned that I look less tired, very well and refreshed!”</span></p> <p><span style="font-weight: 400;">Find it at </span><a href="https://www.mecca.com.au/origins/plantscription-multi-powered-youth-serum-30ml/I-048198.html?gclid=Cj0KCQiA15yNBhDTARIsAGnwe0XZFGFxU4Z9pEJe879W2pZKcUFWgqtqY680FvGVZZWSUvvR6lPUZXAaAnN-EALw_wcB&amp;gclsrc=aw.ds"><span style="font-weight: 400;">Mecca</span></a><span style="font-weight: 400;"> for $81.</span></p> <p><strong>Nivea Cellular Luminous630 Anti Dark Spot Serum</strong></p> <p><span style="font-weight: 400;">For those who are concerned with their skin’s pigmentation, this serum has got you covered. </span></p> <p><span style="font-weight: 400;">The tester wrote, ““Lines and wrinkles were much less visible. I felt that my skin was brighter and clearer. I have a few age spots on my hand so I applied it on there and I could see a real difference, they didn't look so old!</span></p> <p><span style="font-weight: 400;">Find it at </span><a href="https://www.amazon.com/NIVEA-Luminous630-Anti-Pigment-Brightening-Complexion/dp/B08J58B221"><span style="font-weight: 400;">Amazon</span></a><span style="font-weight: 400;"> for $31. </span></p> <p><strong>No7 Advanced Ingredients Ceramides &amp; Peptides Facial Capsules</strong></p> <p><span style="font-weight: 400;">This serum has an astonishing effect on deep lines and wrinkles, as well as helping to even out skin tone. </span></p> <p><span style="font-weight: 400;">The tester of this product said, “This serum smoothed out my pores and just gave me a much healthier looking complexion. I loved the way it made my skin look.”</span></p> <p><span style="font-weight: 400;">Find it at <a rel="noopener" href="https://www.priceline.com.au" target="_blank">Priceline</a> </span><span style="font-weight: 400;">for $37.</span></p> <p><em><span style="font-weight: 400;">Image credits: Shutterstock</span></em></p>

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Super serums: Why you should add a serum to your skincare regime

<p>Skincare serums have been on the shelves for a little while now. Targeting everything from wrinkles to sun-spots, you could be forgiven for thinking that these pint sized bottles were just a glorified moisturiser but before you judge a tube by its cover, read on to find out why adding a serum might just be the best thing you can do for your skin in 2015.</p> <p><strong>What exactly IS a serum?</strong> If you think of your moisturiser as the economical E10 petrol you can buy to fill your car, a serum is the top of the range expensive stuff. Think about it like a super-charged, heavy-duty treat for the skin. Enriched with intensive ingredients, a serum is usually worn underneath your moisturiser where it goes to work, targeting specific skincare concerns. Where a moisturiser’s primary task is to add moisturise back into your skin (and create a barrier against it seeping back out), a serum works at a deeper level.</p> <p><strong>Why do I need one? </strong>While a serum isn’t “essential” to your skins survival, it can be a wonderful addition to your current regime, especially if there’s a specific concern that you’d like to address. A couple of years back, you’d find a broadly termed “anti-ageing” serum on shelves. Today, things are broken down even further with anti-ageing being the umbrella term under which nestle products that work on wrinkles, dark spots, skin dullness, skin dryness, redness… the list really is endless!</p> <p><strong>What should I look for? </strong>It really depends on what you’d like to target and achieve. Some women may find that an anti-ageing product that increases skin elasticity and refines tone while adding extra moisture covers all their bases, while others with specific concerns like sun damage or deep wrinkles may need a product that works directly on those issues. The best place to start is either at your local department-store beauty counter or in a large shop like Priceline. Check out the ranges on offer for “mature” skin as they’ll usually offer products that offer what you want. Speak to the staff and explain what you’re looking for so that they can help find something that best suits you.</p> <p><strong>When, how often and will it break the bank? </strong>These days you can pick up a quality product on the shelves at Coles so generally speaking, investing in a serum won’t require a mortgage. The best time to apply is of an evening, after washing your face and before you apply moisturiser. While some products encourage twice daily application, it can sometimes be a bit much to apply of a morning along with your sunscreen, moisturiser and any makeup you may use. Using your chosen product of an evening allows it the whole night to absorb and go to work, without the interference of other skincare.</p>

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The best anti-ageing beauty buys

<p>With so many anti-ageing products out there, deciding what to pop in your shopping basket can be daunting. We've done the hard yards and present to you our top 11.</p><p>It’s a common misconception that as you get older, the more time you need to spend on your beauty regime. This is not true! Rather, the secret to good anti-ageing is picking the best products – the ones that really work, don’t cost an arm and a leg and are multi-taskers. The problem is, products all promise to do one thing, but how do you figure out which ones actually work and why? It’s a time-consuming process searching for what to buy and deciphering the packaging. We rounded up piles of products, spent time playing with many a cream and have come up with a line-up of anti-ageing wonders that really work. <br> <br><strong> 1. Origins Plantscription Powerful Lifting Cream, $86 at Mecca Cosmetica</strong><br> With a formula that works to lift skin and make it smother, firmer and more youthful, the secret ingredient in this cream is the plant, Indian Commiphora. The formula also contains moisturising qualities to ensure your skin stays hydrated and soft.<br> <br> <strong>2. L'Oreal Paris Casting Crème Gloss, $16.45</strong><br> While some people are comfortable with going grey, there are those who would like to maintain their colour for a while longer. Not only will this ammonia-free formula give your hair an instant lift while covering up your greys, it ensures a glossy finish too.</p><p><strong>3. Salubre Emergency Brilliance Instant Lift Facial Masque, $45</strong><br> Nothing beats a relaxing and lifting facial. But they are expensive and thus a rare indulgence. With a combination of French clays, botanical extracts, vitamin B5, and pearl powder to help remove dead surface cells, this face mask will give your skin a shot of youthful radiance just as a salon facial does.<br> <br> <strong>4. L’Occitane Immortelle Divine Cream, $145</strong><br> Letting the magic happen while you sleep is a great way to combat ageing while you are relaxed and your body is in the optimal state of repair. As you prepare to hit the pillow, applying this ultimate age-fighter will rejuvenate your skin while you sleep. It works by lifting features, redefining facial contours and stimulating the production of collagen.</p><p><strong>5. Lancôme Génifique Youth Activating Eye Concentrate, $85</strong><br> The skin around the eye area is extremely delicate and the lines around your peepers are a tell-tale sign of age, so you’ll want to ensure you give them some extra TLC. Formulated with buckwheat extract, this eye cream will treat both the fine lines and puffiness around the eyes while leaving them looking brighter, more refined and radiant.</p><p><strong>6. RoC Retin-Ox Wrinkle Filler, $37.80</strong><br> Looking after sensitive skin as well as anti-ageing can be a minefield. Luckily, there are some great products out there. Developed to minimise the risk of allergies and reactions, this wrinkle filler contains the potent power of retinol combined with plumping hyaluronic acid to improve skin texture and diminish lines. What’s more is, results can be immediate with 72% of women seeing improved skin texture after just one night.</p><p><strong>7. Neutrogena Ageless Intensive Deep Wrinkle Moisturiser SPF 15, $29.99</strong><br> It’s important to always incorporate sun safety in your beauty regime and this cream is another fab multi-tasker. Containing retinol to boosts collagen production, it also evens out skin tone, and treats acne while protecting against the sun.</p><p><strong>8. Eucerin Sensitive Skin Q10 Anti-Wrinkle Sensitive Skin Lotion SPF 15, $32.60</strong><br> This ultra-gentle lotion contains moisturising glycerin and the antioxidants vitamin E and coenzyme Q10. This antioxidant-rich formula is effective at repairing cell damage and blocking an enzyme called elastase that breaks down elastin.</p><p><strong>9. Garnier BB Eye Roll-On, $13.95</strong><br> This little beauty feels as good as the wondrous work it does. Infused with haloxyl to fight dark circles and mineral pigments to smooth the skin, if you keep it in the refrigerator the rollerball will quickly depuff eyes too.</p><p><strong>10. L'Oréal Paris Age Perfect Intense Nutrition Extraordinary Restoring Serum, $39.95</strong><br> There’s a reason we hear about serums so often. They go a long way in ensuring your skin is hydrated. Fortified with peptides and calcium to help repair the skin's barrier, this serum will keep you hydrated and glow-y while smoothing out wrinkles.</p><p><strong>11. Revlon Age Defying Firming + Lifting Makeup SPF 15, $39.95</strong><br> As your skin ages, choosing the right foundation becomes one of the most important parts of your beauty shopping. Choose the wrong product and your foundation could seep into crevices, look cakey and dry and end up highlighting wrinkles. This lightweight liquid goes on seamlessly for a full-coverage finish, camouflaging fine lines while helping to treat them with a potent peptide complex.</p>

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