Placeholder Content Image

"So Australian": Local trust praised for response to illegal tree cutting

<p>A resident's decision to cut down a tree for a better view of Sydney Harbour has backfired after a sign was erected where the tree once stood, to condemn tree vandalism. </p> <p>Following multiple reports of resident carrying out tree vandalism along affluent streets, the Sydney Harbour Federation Trust has called out the behaviour by setting up the sign in the Sydney lower North Shore suburb of Woolwich. </p> <p>"Tree vandalism has occurred in this area," the sign read. </p> <p>"The Sydney Harbour Federation Trust protects and manages this land for the enjoyment of the public.</p> <p>"Acts of vandalism like this deprive all of us of the natural environment."</p> <p>The sign also warned that offenders could be subject to fines and/or prosecution as punishment, and urged those who notice any suspicious activity to contact 8969 2100. </p> <p>After an image of the sign was shared to a Sydney group on social media, the local trust's actions have been praised, with many saying they "loved how petty this is" and one even declaring the response  "so Australian". </p> <p>"I hope they keep this sign, as a reminder to anyone contemplating doing something similar," one commented.</p> <p>"We're petty but we have a right to be. You don't f**n poison or cut down trees. F**n unacceptable behaviour," another added. </p> <p>Others accused the person who cut down the tree of being "entitled". </p> <p>In last November alone, over 300 native trees and shrubs vanished in front of multi-million dollar homes along the Sydney Harbour waterfront strip.</p> <p>Lane Cove Council believe that hand tools were used to silently cut down the trees, which impacts plants, and local wildlife including wallabies, possums and dozens of other species. </p> <p>On Monday, the council put out a statement saying its "pursuit of justice" is now ramping up, referring to the incident as "the largest tree vandalism case in Lane Cove’s recent history".</p> <p>They are trying to obtain permission to put up a sign to block "the harbour view of the property which would most benefit from the mass clearing of the trees." </p> <p>"As the area is classified as a Threatened Ecological Community and contains some items of Aboriginal Heritage, it was important the appropriate approvals were in place before installing the signage," the council added.</p> <p>"The legal case and banner installation are important steps in our commitment to seeking the strongest possible recourse response to send a message that we stand tall against tree vandalism."</p> <p><em>Images: Reddit</em></p>

Legal

Placeholder Content Image

Australia to introduce new "gold standard" in ID verification

<p>The Australian government is set to introduce a new "gold standard" in ID verification that will protect valuable information from potential data leaks. </p> <p>Government Services Minister Bill Shorten will is set to use his address to the National Press Club on Tuesday to announce the national Trust Exchange, or TEx program, which is currently at the “proof-of-concept stage”, and is slated to be rolled out at the end of the year. </p> <p>The program will connect to a user's MyGov Wallet or digital ID without the need to hand over any documents, allowing businesses to verify your identity using a government-issued QR code.</p> <p>The QR codes could be used for job applications, hotel bookings, or entry into a pub or RSL clubs, eliminating the need to hand over physical driver's licenses or passports.</p> <p>The technology will store information such as someone’s date-of-birth, address, citizenship, visa status, qualifications, occupational licences or working with children check, and other information already held by the government.</p> <p>"Services Australia is partnering with other government systems to develop TEx which would give Australians the ability to verify their identity and credentials based on official information already held by the Australian Government," Shorten is set to say in his National Press Club speech.</p> <p>"That means sharing only the personal information to get the job done, and in some cases, not handing over any personal information at all."</p> <p>“You control what details are exchanged. You then have in your wallet a record of sharing, say, your passport and trade certificate with your employer.”</p> <p>Shorten will say codes "digitally shake hands with your myGov wallet," leaving you with a record in your account of what you shared, and who you shared it with.</p> <p>"All that has been exchanged has been a digital 'thumbs up' from the Government that you are who you say you are," Shorten will say.</p> <p><em>Image credits: Shutterstock </em></p>

Legal

Placeholder Content Image

What are family trusts?

<div class="theconversation-article-body"><em><a href="https://theconversation.com/profiles/jamie-thwin-1542004">Jamie Thwin</a>, <a href="https://theconversation.com/institutions/griffith-university-828">Griffith University</a>; <a href="https://theconversation.com/profiles/brett-david-freudenberg-226795">Brett David Freudenberg</a>, <a href="https://theconversation.com/institutions/griffith-university-828">Griffith University</a>, and <a href="https://theconversation.com/profiles/melissa-belle-isle-1541984">Melissa Belle Isle</a>, <a href="https://theconversation.com/institutions/griffith-university-828">Griffith University</a></em></p> <p>Many of us associate trust funds with their depictions in popular culture – tools used by the mega-rich to distribute enormous family incomes among “trust-fund babies”.</p> <p>Recently, they even went viral as the centrepiece of a <a href="https://www.tiktok.com/@girl_on_couch/video/7363742421588512043?lang=en">TikTok audio</a> by user @girl_on_couch, who was famously “looking for a man in finance. With a trust fund. 6'5. Blue eyes.”</p> <p>But trusts – which allow assets to be managed by one party for the benefit of others – are more widespread than many people realise.</p> <p>And they’re not just for the super wealthy. In 2020-21, <a href="https://treasury.gov.au/sites/default/files/2024-01/p2024-489823-teis.pdf">more than a tenth</a> of all Australians who lodged a tax return reported trust income.</p> <p>Among the most common types of trust in Australia are family trusts, which are often designed to hold family assets or manage a family business. But their popularity has seen them regularly <a href="https://www.afr.com/policy/tax-and-super/treasury-eyes-tax-on-60b-in-family-trusts-20240131-p5f1fr">in the sights</a> of government and the tax office.</p> <p>So what exactly are family trusts, and why are they so controversial?</p> <h2>First, what’s a trust?</h2> <p>A trust is a legal arrangement where a person nominated as a “trustee” manages assets for the benefit of another person or particular group of people. It isn’t a separate legal entity, but rather a kind of legal relationship.</p> <p>A trust imposes what’s called an “equitable obligation” on its trustee to hold and manage trust assets according to specific conditions. These are set out in a “trust deed” for the explicit benefit of others, known as the trust’s “beneficiaries”.</p> <p>The trustee acts as the legally appointed administrator of trust assets. But the beneficiaries still have what’s called “equitable interest” under the arrangement – certain rights to benefit from those assets.</p> <p>Trustees can be individuals or companies. And many trusts include an “appointor” who has ultimate control. This appointor can appoint or remove the trustee at any time, and in many cases must consent to any changes in the trust deed.</p> <h2>What’s a family trust, and why do people use them?</h2> <p>In Australia, a family trust is a type of “discretionary trust”. Unlike a “fixed trust”, this means the trustee can make decisions about how assets and income are allocated among beneficiaries.</p> <p>Family trusts are typically set up by a family member for the benefit of the family as a whole. A family trust deed can nominate multiple beneficiaries. These could include not only parents, children, grandchildren and other family members, but also other trusts and even companies.</p> <p>Family trusts are often used to take advantage of their tax implications. This is because between years, trustees can vary the distribution of income among beneficiaries.</p> <p>Any undistributed income left in the trust is taxed at the top marginal tax rate of 45%. But if distributed to beneficiaries with lower personal marginal tax rates, it is instead taxed at those rates, which can lower the total tax paid.</p> <p>This explanation oversimplifies the picture, and there are a range of important caveats.</p> <p>For example, if a beneficiary is non-resident of Australia for tax purposes, the trustee will be liable to pay tax on their behalf. And distributing trust income to beneficiaries aged under 18 can attract penalty taxes at the top marginal rate.</p> <h2>Why are they controversial?</h2> <p>Family trusts have attracted scrutiny from regulators and the public for a range of reasons – perhaps chief among them, this broad ability to lower taxation by splitting income.</p> <p>The private nature of many trusts means there is often minimal public reporting, so it can be difficult to determine who in society is benefiting from trust income, and how. There are also concerns that they can be structured inappropriately to hide income.</p> <p>Trusts can also help safeguard a family’s wealth by shielding a family’s assets from the liabilities of individual members. The beneficiaries of a discretionary trust generally have no legal entitlement to its assets.</p> <p>This means that if the beneficiary goes bankrupt or gets divorced, the trust’s assets may often be protected from any claims.</p> <p>In 2019, the Australian Taxation Office (ATO) released the findings of an <a href="https://www.ato.gov.au/about-ato/research-and-statistics/in-detail/general-research/current-issues-with-trusts-and-the-tax-system">independent review</a> into trusts and the tax system. Some key areas of concern include:</p> <ul> <li>income tax shuffles (individuals exploiting differences in income definitions between trust law and tax law to dodge higher marginal tax rates)</li> <li>using convoluted structures like circular trusts (two trusts that are beneficiaries of each other) to obscure trust income and who the ultimate beneficiaries are, and</li> <li>trusts failing to lodge tax returns.</li> </ul> <p>The use of trusts as a business structure in Australia may yet require further review.</p> <p>This should not only seek to examine the legislation underpinning trusts, but also improve education for accountants to better understand trust and tax law.<!-- Below is The Conversation's page counter tag. Please DO NOT REMOVE. --><img style="border: none !important; box-shadow: none !important; margin: 0 !important; max-height: 1px !important; max-width: 1px !important; min-height: 1px !important; min-width: 1px !important; opacity: 0 !important; outline: none !important; padding: 0 !important;" src="https://counter.theconversation.com/content/232601/count.gif?distributor=republish-lightbox-basic" alt="The Conversation" width="1" height="1" /><!-- End of code. If you don't see any code above, please get new code from the Advanced tab after you click the republish button. The page counter does not collect any personal data. More info: https://theconversation.com/republishing-guidelines --></p> <p><em><a href="https://theconversation.com/profiles/jamie-thwin-1542004">Jamie Thwin</a>, PhD Student (Tax Law), <a href="https://theconversation.com/institutions/griffith-university-828">Griffith University</a>; <a href="https://theconversation.com/profiles/brett-david-freudenberg-226795">Brett David Freudenberg</a>, Professor of Taxation, <a href="https://theconversation.com/institutions/griffith-university-828">Griffith University</a>, and <a href="https://theconversation.com/profiles/melissa-belle-isle-1541984">Melissa Belle Isle</a>, Lecturer Taxation, <a href="https://theconversation.com/institutions/griffith-university-828">Griffith University</a></em></p> <p><em>Image credits: Shutterstock</em></p> <p><em>This article is republished from <a href="https://theconversation.com">The Conversation</a> under a Creative Commons license. Read the <a href="https://theconversation.com/what-are-family-trusts-232601">original article</a>.</em></p> </div>

Money & Banking

Placeholder Content Image

Australia's most trusted brands for 2024 revealed

<p>Despite the rise in cost-of-living, there are some brands that Aussies continue to have confidence in, and are willing to spend their money on. </p> <p>Over 4,000 Australians were surveyed by market research agency Catalyst, who were commissioned by Reader's Digest, and they were asked to choose the brands they trusted the most across nearly 70 different categories. </p> <p>"It's been a very challenging few years, but ultimately our category winners share a key common trait," Catalyst Research director Cameron Gentle said.</p> <p>"They consistently deliver on their promise. People have an expectation of what they're going to get, and the particular product or organisation delivers what they're after. Time and again."</p> <p>The survey, now in its 25th year, has crowned Bunnings as the ‘most iconic’ retailer and the fourth most trusted brand. </p> <p>Other noteworthy winners include Singapore Airlines for the most trusted brand to fly with, Panadol for pain relief, and Toyota for cars. </p> <p>Dettol was ultimately crowned the most trusted brand, earning the number one spot. </p> <p>"Since its humble beginnings in 1935, when Dettol Antiseptic Liquid was used as a post-surgery antiseptic skin wash in hospitals, Dettol has evolved to become the trusted brand in germ protection around the home," Readers Digest wrote.</p> <p><strong>Check out the list of Australia's top 20 most trusted brands below: </strong></p> <p>20. Yates</p> <p>19. Finish</p> <p>18. Lipton</p> <p>17. Woolworths</p> <p>16. Weet-bix</p> <p>15. Selleys</p> <p>14. Glen 20</p> <p>13. Dairy Farmers</p> <p>12. Royal Flying Doctors Service</p> <p>11. Weber</p> <p>10. Bega</p> <p>9. Toyota</p> <p>8. Panadol</p> <p>7. Bridgestone</p> <p>6. Cancer Council</p> <p>5. Dulux</p> <p>4. Bunnings</p> <p>3. Cadbury</p> <p>2. Band-Aid</p> <p>1. Dettol</p> <p><em>Image: Trusted Brands</em></p>

Money & Banking

Placeholder Content Image

Incredible treasure trove of unseen royal images

<p>In a mesmerising blend of history and artistry, Buckingham Palace's newly christened King's Gallery has unveiled a captivating journey through time and royalty with the debut of "Royal Portraits: A Century of Photography".</p> <p>Opening its on May 17, this groundbreaking exhibition delves into the illustrious lineage of the Royal Family through more than 150 carefully curated portraits – some never before seen by the public eye.</p> <p>A highlight among these treasures is a poignant snapshot capturing a rare familial moment: Queen Elizabeth II, Princess Margaret, Princess Alexandra, and The Duchess of Kent cradling their newborns. Lord Snowdon, Princess Margaret's husband, immortalised this touching scene as a token of gratitude to Sir John Peel, the esteemed royal obstetrician responsible for delivering all four babies within a mere two-month span.</p> <p>In this heartfelt image, Queen Elizabeth II tenderly holds Prince Edward, her youngest offspring, while Princess Margaret, Princess Alexandra and The Duchess of Kent embrace their own bundles of joy. Accompanying this snapshot is a handwritten letter penned by Princess Margaret to her sister, affectionately addressed as "Darling Lilibet", requesting a signature on a print destined as a cherished memento for the esteemed doctor.</p> <p>The exhibition transcends mere family portraits, delving deep into the evolution of royal portraiture over the past century. Visitors are treated to a visual feast of iconic images captured by renowned photographers, including Dorothy Wilding, Annie Leibovitz, David Bailey and Rankin. Notably, the legendary Cecil Beaton's immortalisation of Queen Elizabeth II's coronation remains a cornerstone of the collection, offering a timeless glimpse into history.</p> <p>The exhibition also pays homage to the enduring allure of Princess Anne through her striking appearances on <em>Vogue</em> covers and a celebrated coming-of-age portrait by Norman Parkinson, commemorating her 21st birthday. From the timeless elegance of Princess Anne to the radiant charm of Prince William and Kate Middleton, and the spirited grace of Zara Tindall, the exhibition showcases a diverse tapestry of royal personalities spanning generations.</p> <p>Yet, it is not merely the portraits themselves that captivate visitors, but the untold stories and intimate moments woven into each frame. Delving into the depths of royal history, the exhibition reveals unseen wartime images by Cecil Beaton, illustrating King George VI and Queen Elizabeth's unwavering resolve amidst the chaos of conflict.</p> <p>As visitors explore the gallery, they are guided by a free multimedia experience narrated by Dame Joanna Lumley, offering a behind-the-scenes glimpse into the artistry and craftsmanship behind these timeless portraits. From Hugo Burnand's vivid recollections of photographing the royal coronation to the candid insights of royal photographers such as Rankin and John Swannell, the multimedia guide adds depth and dimension to the exhibition, inviting visitors to immerse themselves fully in the rich tapestry of royal history.</p> <p>"Royal Portraits: A Century of Photography" is not merely an exhibition; it is a testament to the enduring legacy of the British monarchy, captured through the lens of some of the most esteemed photographers of our time. From the grandeur of coronations to the tender embrace of a mother cradling her newborn, each portrait tells a story – a story of tradition, resilience and the timeless allure of royalty.</p> <p><em>Images: Royal Collection Trust / © His Majesty King Charles III 2024.</em></p>

Art

Placeholder Content Image

Bunnings has toppled Woolworths as Australia’s most ‘trusted’ brand – what makes us trust a brand in the first place?

<p><a href="https://theconversation.com/profiles/louise-grimmer-212082">Louise Grimmer</a>, <em><a href="https://theconversation.com/institutions/university-of-tasmania-888">University of Tasmania</a></em></p> <p>Think of some of the world’s biggest brands: Nike, McDonald’s, Coca-Cola, Apple. With what do you associate them? Are they positive associations? Now consider, do you trust them?</p> <p>Brand trust is a measure of how customers <em>feel</em> about a brand in terms of how well the brand delivers on its promises. Trust is an important measure for any organisation, large or small.</p> <p>Whether or not customers trust a brand can be the difference between choosing that brand’s products or services over another.</p> <p>In Australia, Woolworths <a href="https://www.roymorgan.com/findings/9472-risk-monitor-quartely-update-december-2023">held the title</a> of our most trusted brand for three and a half years. But recent cost-of-living pressures have put supermarkets in the spotlight for all the wrong reasons.</p> <p>Roy Morgan Research’s <a href="https://www.roymorgan.com/findings/9472-risk-monitor-quartely-update-december-2023">most recent trust rankings</a> show Woolworths has slipped to number two, handing its crown to hardware behemoth Bunnings.</p> <p>It’s clear that trust is fragile and can be quickly squandered when brands lose touch with those they serve.</p> <p>So what makes us trust a brand in the first place? And why do we trust some more than others?</p> <h2>What makes us trust a brand?</h2> <p>According to customer experience management firm Qualtrics, <a href="https://www.qualtrics.com/au/experience-management/brand/brand-trust/">brand trust</a> is</p> <blockquote> <p>the confidence that customers have in a brand’s ability to deliver on what it promises. As a brand consistently meets the expectations it has set in the minds of customers, trust in that brand grows.</p> </blockquote> <p>There are many ways to go about measuring brand trust. A typical first step is to ask lots of people what they think, collating their general opinions on product quality and the brand’s customer service experience.</p> <p>This can be strengthened with more quantifiable elements, including:</p> <ul> <li>online ratings and reviews</li> <li>social media “sentiment” (positive, negative or neutral)</li> <li>corporate social responsibility activities</li> <li>philanthropic efforts</li> <li>customer data security and privacy.</li> </ul> <p>Some surveys go even deeper, asking respondents to consider a brand’s vision and mission, its approaches to sustainability and worker standards, and how honest its advertising appears.</p> <h2>Is this a real and useful metric?</h2> <p>The qualitative methodology used by <a href="https://www.roymorgan.com/findings/9472-risk-monitor-quartely-update-december-2023">Roy Morgan</a> to determine what Australian consumers think about 1,000 brands has been administered over two decades, so the data can be reliably compared across time.</p> <p>On measures of both trust and distrust, it asks respondents which brands they trust and why. This approach is useful because it tells us which elements factor into brand trust judgements.</p> <p><a href="https://roymorgan-cms-prod.s3.ap-southeast-2.amazonaws.com/wp-content/uploads/2024/03/07035120/9472-Risk-Monitor-Quartely-Update-December-2023-1-1.pdf">Customer responses</a> about the survey’s most recent winner, Bunnings, show that customer service, product range, value-for-money pricing and generous returns policies are the key drivers of strong trust in its brand.</p> <p>Here are some examples:</p> <blockquote> <p>Great customer service. Love their welcoming staff. Whether it’s nuts and bolts or a new toilet seat, they have it all, value for money.</p> <p>Great products and price and have a no quibble refund policy.</p> <p>Great stock range, help is there if you need it and it is my go-to for my gardening and tool needs. Really convenient trading hours, and their return policy is good.</p> </blockquote> <p>In addition to trust, there are three other metrics commonly used to assess brand performance:</p> <ul> <li> <p><strong>brand equity</strong> – the commercial or social value of consumer perceptions of a brand</p> </li> <li> <p><strong>brand loyalty</strong> – consumer willingness to consistently choose one brand over others regardless of price or competitor’s efforts</p> </li> <li> <p><strong>brand affinity</strong> – the emotional connection and common values between a brand and its customers.</p> </li> </ul> <p>However, trust is becoming a disproportionately important metric as consumers demand that companies provide <a href="https://www.forbes.com/sites/bernhardschroeder/2020/01/16/from-the-traditional-to-the-outrageous-four-brands-that-use-honest-transparency-to-build-loyal-customers-with-non-traditional-marketing-and-branding/?sh=6689f81320a1">increased transparency</a> and exhibit greater care for their customers, not just their shareholders.</p> <h2>Why do Australians trust retailers so much?</h2> <p>Of Australia’s top ten most trusted brands, seven are retailers – Bunnings, Woolworths, Aldi, Coles, Kmart, Myer and Big W.</p> <figure class="align-center zoomable"><a href="https://images.theconversation.com/files/582082/original/file-20240314-28-h0xdf4.png?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=1000&amp;fit=clip"><img src="https://images.theconversation.com/files/582082/original/file-20240314-28-h0xdf4.png?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=754&amp;fit=clip" sizes="(min-width: 1466px) 754px, (max-width: 599px) 100vw, (min-width: 600px) 600px, 237px" srcset="https://images.theconversation.com/files/582082/original/file-20240314-28-h0xdf4.png?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=600&amp;h=279&amp;fit=crop&amp;dpr=1 600w, https://images.theconversation.com/files/582082/original/file-20240314-28-h0xdf4.png?ixlib=rb-1.1.0&amp;q=30&amp;auto=format&amp;w=600&amp;h=279&amp;fit=crop&amp;dpr=2 1200w, https://images.theconversation.com/files/582082/original/file-20240314-28-h0xdf4.png?ixlib=rb-1.1.0&amp;q=15&amp;auto=format&amp;w=600&amp;h=279&amp;fit=crop&amp;dpr=3 1800w, https://images.theconversation.com/files/582082/original/file-20240314-28-h0xdf4.png?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=754&amp;h=350&amp;fit=crop&amp;dpr=1 754w, https://images.theconversation.com/files/582082/original/file-20240314-28-h0xdf4.png?ixlib=rb-1.1.0&amp;q=30&amp;auto=format&amp;w=754&amp;h=350&amp;fit=crop&amp;dpr=2 1508w, https://images.theconversation.com/files/582082/original/file-20240314-28-h0xdf4.png?ixlib=rb-1.1.0&amp;q=15&amp;auto=format&amp;w=754&amp;h=350&amp;fit=crop&amp;dpr=3 2262w" alt="table shows that Bunnings is now Australia's most trusted brand, and Optus the least trusted brand." /></a><figcaption><span class="caption">The latest changes to Australia’s most trusted and most distrusted brand rankings.</span> <span class="attribution"><a class="source" href="https://www.roymorgan.com/findings/9472-risk-monitor-quartely-update-december-2023">Roy Morgan Single Source (Australia)</a></span></figcaption></figure> <p>This <a href="https://www.fastcompany.com/90901331/america-most-trusted-brands-companies-report-2023-morning-consult">stands in contrast</a> with the United States, where the most trusted brands are predominantly from the healthcare sector.</p> <p>So why do retail brands dominate our trust rankings?</p> <p>They certainly aren’t small local businesses. Our retail sector is <a href="https://www.afr.com/companies/retail/in-the-shopping-trolley-war-the-supermarkets-have-to-give-20240122-p5ez4k">highly concentrated</a>, dominated by a few giant retail brands.</p> <p>We have only two major department stores (David Jones and Myer), three major discount department stores (Big W, Target and Kmart) and a <a href="https://www.abc.net.au/news/2024-02-23/a-history-of-the-duopoly-coles-woolworths/103494070">supermarket “duopoly”</a> (Coles and Woolworths).</p> <p>It’s most likely then that these brands have been enjoying leftover goodwill from the pandemic.</p> <p>As Australia closed down to tackle COVID-19, the retail sector, and in particular the grocery sector, was credited with enabling customers to <a href="https://www.smh.com.au/business/companies/inside-story-how-woolworths-and-coles-joined-forces-to-avert-covid-19-disaster-20200611-p551lk.html">safely access</a> food and household goods.</p> <p>Compared with many other countries, we did not see a predominance of empty shelves across Australia. Retailers in this country stepped up – implementing or improving their online shopping capabilities and ensuring physical stores followed health guidelines and protocols.</p> <p>Now, with the pandemic behind us and in an environment of high inflation, the <a href="https://www.abc.net.au/news/2024-02-20/woolworths-coles-supermarket-tactics-grocery-four-corners/103405054">big two supermarkets</a> face <a href="https://www.theguardian.com/australia-news/2024/feb/20/do-coles-woolworths-specials-actually-offer-savings-choice-survey-supermarket-price-gouging-inquiry">growing distrust</a> and a <a href="https://www.aph.gov.au/Parliamentary_Business/Committees/Senate/Supermarket_Prices/SupermarketPrices">public inquiry</a>.</p> <h2>Lessons from the losers</h2> <p>After <a href="https://www.theguardian.com/business/2023/nov/20/optus-scandals-network-outage-cyberattack-ceo-resignation-kelly-bayer-rosmarin">two high profile disasters</a>, Optus finds itself the most distrusted brand in Australia.</p> <p>Its companions in the “most distrusted” group include social media brands Meta (Facebook), TikTok and X.</p> <p>Qantas, Medibank Private, Newscorp, Nestle and Amazon also made the top 10.</p> <p>The main reason consumers distrust brands is for a perceived failure to live up to their promises and responsibilities.</p> <p>For example, <a href="https://www.washingtonpost.com/technology/2023/09/18/amazon-working-conditions-safety-osha-doj/">worker conditions at multinational firm Amazon</a> are seen by some consumers as a reflection of questionable business practices.</p> <p>Other brands may have earned a reputation for failing to deliver the basics, like when chronic <a href="https://www.afr.com/companies/transport/compensating-travellers-for-cancelled-flights-long-overdue-20240212-p5f45c">flight delays and cancellations</a> plagued many Qantas customers.</p> <h2>Lessons from the winners</h2> <p>On the flip side, consumers have rewarded budget-friendly retailers with increased trust in the most recent rankings.</p> <p>Aldi, Kmart and Bunnings have improved their standing as trusted brands, no doubt in part because they have helped many Australian consumers deal with tight household budgets.</p> <p>As discretionary consumer spending continues to tighten, we may see a more permanent consumer shopping <a href="https://www.theaustralian.com.au/business/retail/rise-of-the-value-shopper-as-budgets-are-crunched-a-threat-and-opportunity-for-retailers/news-story/9b7a355cfb3866ec60d2ee42b7cbd567">shift towards value for money</a> brands and discounters.</p> <p>Trust is a fragile thing to maintain once earned. As we move through 2024, Australian companies must pay close attention to their most important asset – strong relationships with those they serve.<!-- Below is The Conversation's page counter tag. Please DO NOT REMOVE. --><img style="border: none !important; box-shadow: none !important; margin: 0 !important; max-height: 1px !important; max-width: 1px !important; min-height: 1px !important; min-width: 1px !important; opacity: 0 !important; outline: none !important; padding: 0 !important;" src="https://counter.theconversation.com/content/225578/count.gif?distributor=republish-lightbox-basic" alt="The Conversation" width="1" height="1" /><!-- End of code. If you don't see any code above, please get new code from the Advanced tab after you click the republish button. The page counter does not collect any personal data. More info: https://theconversation.com/republishing-guidelines --></p> <p><a href="https://theconversation.com/profiles/louise-grimmer-212082">Louise Grimmer</a>, Senior Lecturer in Retail Marketing, <em><a href="https://theconversation.com/institutions/university-of-tasmania-888">University of Tasmania</a></em></p> <p>This article is republished from <a href="https://theconversation.com">The Conversation</a> under a Creative Commons license. Read the <a href="https://theconversation.com/bunnings-has-toppled-woolworths-as-australias-most-trusted-brand-what-makes-us-trust-a-brand-in-the-first-place-225578">original article</a>.</p>

Money & Banking

Placeholder Content Image

Sapling planted at Sycamore Gap to "restore hope" removed by National Trust

<p>UK resident Kieran Chapman, 27, is "absolutely gutted" after the sapling he planted in memory of the<a href="https://www.oversixty.com.au/finance/legal/you-can-t-forgive-that-teen-arrested-after-felling-of-iconic-200-year-old-tree" target="_blank" rel="noopener"> felled Sycamore Gap tree</a> was heartbreakingly removed by National Trust. </p> <p>The 27-year-old spent hours on Friday planting the sapling just metres away from the stump of the iconic Sycamore Gap tree, but his efforts were in vain, as the sapling had been dug up by the National Trust on Sunday morning. </p> <p>The conservation charity said that they had to remove the sapling because it is a protected UNESCO World Heritage Site.</p> <p>A National Trust spokesperson told the <em>Newcastle Chronicle </em>that while they understand  “the strength of feeling following the events at Sycamore Gap” the site “is a scheduled ancient monument and a globally important archaeological setting, with UNESCO world heritage designation”.</p> <p>“Altering or adding to it can damage the archaeology, and is unlawful without prior consent from government.”</p> <p>But Chapman couldn't hide his disappointment: “It’s just devastating, isn’t it? It genuinely brought people a lot of joy and that’s been taken away," he told the publication. </p> <p>“I honestly thought if it got a good response they might end up keeping it.”</p> <p>Chapman planted the sapling because he wanted to “restore people’s faith in humanity, bring a smile back to people’s faces and just give them a bit of hope”.</p> <p>“I planned to go and take the dog for a walk next weekend there," he added. </p> <p>In a follow up post on Facebook, Chapman added that he was told by the National Trust that his tree will be replanted on another piece of land at the Housesteads Visitor Centre on Hadrian’s Wall. </p> <p>“Too many politics around all this for my liking, the top and bottom of it, it’s a tree, planted in soil. I understand the land is protected, but to protect a tree from being planted in the earth, where they’re designed to be, no matter where it’s location, is crazy,” he wrote.</p> <p>Two people were arrested over the incident,  a 16-year-old boy and 69-year-old former lumberjack. </p> <p>Both have been released on bail, with the lumberjack insisting that he had no involvement in the felling. </p> <p>“You’ve got the wrong feller,” he told<em> The Sun</em>.</p> <p>“I’m a former lumberjack and I’ve just been kicked off my property so I can see why people have pointed the finger.</p> <p>“My brother came down to make sure I hadn’t been arrested as he had heard a rumour that I had cut it down. I didn’t do it," he added. </p> <p><em>Images: Getty/ Facebook</em></p>

Travel Trouble

Placeholder Content Image

6 reasons Australians don’t trust economists, and how we could do better

<p><em><a href="https://theconversation.com/profiles/peter-siminski-250958">Peter Siminski</a>, <a href="https://theconversation.com/institutions/university-of-technology-sydney-936">University of Technology Sydney</a></em></p> <p>Economics is about organising markets in ways that contribute to social welfare, which means anyone interested in anything from inequality to housing affordability, to health and education systems, or climate change to gender gaps ought to be interested in it.</p> <p>But economists are far from the most trusted professionals. We are apparently among the <a href="https://kingcenter.stanford.edu/news/abhijit-banerjee-good-economics-hard-times">least-trusted</a> in the US and <a href="https://www.ipsos.com/en-uk/ipsos-veracity-index-2020-trust-in-professions">midway</a> down the ranking in the United Kingdom.</p> <p>In Australia, such surveys on our most trusted professions <a href="https://www.governanceinstitute.com.au/advocacy/ethics-index/">don’t include</a> <a href="https://www.roymorgan.com/findings/roy-morgan-image-of-professions-survey-2021-in-a-year-dominated-by-covid-19-health-professionals-including-nurses-doctors-and-pharmacists-are-the-most-highly-regarded-but-almost-all-professions-d">economists</a>, which itself is noteworthy.</p> <p>Nevertheless, it’s worth reflecting on why Australians may distrust economists, and the ways in which economics can better serve Australia.</p> <h2>1: Weak diversity and reflexivity</h2> <p>Diversity is imperative for a field that helps make decisions about the allocation of resources.</p> <p>At <a href="https://www.rba.gov.au/publications/bulletin/2020/jun/why-study-or-not-study-economics-a-survey-of-high-school-students.html">high school</a>, economics students are increasingly male, and concentrated in metropolitan and high socio-economic status locations.</p> <hr /> <p><iframe id="Pdz6D" class="tc-infographic-datawrapper" style="border: none;" src="https://datawrapper.dwcdn.net/Pdz6D/2/" width="100%" height="400px" frameborder="0"></iframe></p> <hr /> <p>Only 0.5% of Indigenous graduates identified economics or econometrics as their main discipline in the 2021 census.</p> <p>Two-thirds of the Australians employed as economists are <a href="https://labourmarketinsights.gov.au/occupation-profile/economists?occupationCode=2243">male</a>, and although university economics departments have improved recently, they are still notoriously <a href="https://genderinstitute.anu.edu.au/gess/academic-appointments-in-economics-in-Australia">male-dominated</a>.</p> <p>Compounding this is that – unlike other social sciences – mainstream economics is not a tradition where <a href="https://medicine.unimelb.edu.au/school-structure/medical-education/research/qualitative-journey/themes/reflexivity">reflexivity</a> is encouraged.</p> <p>Reflexivity involves reflecting on one’s background and environment.</p> <p>Nor are economists often encouraged to reflect on the role of power in the promotion of the ideas they and others espouse, including in the media.</p> <h2>2: The media and conflicts of interest</h2> <p>Economists span academia, government, private and not-for-profit sectors.</p> <figure class="align-right zoomable"><figcaption></figcaption></figure> <p>But those appearing in the media appear to come disproportionately from banks, other financial institutions, management consultancies and think tanks. Particularly worrying is that some think tanks do not disclose the identity of their donors.</p> <p>The media seems uninterested in holding them to account for this. In contrast, all reputable academic journals (and <a href="https://images.theconversation.com/files/541221/original/file-20230804-21-4t1zo2.png">The Conversation</a>) require authors to declare any potential conflicts of interest as a condition of publication.</p> <p>Also worrying is that some think tanks seem particularly ideologically driven.</p> <p>In my view, the media should be much more critical and discerning in its engagement with economists and potential conflicts of interest.</p> <p>And more space should be made for academic and public-sector economists.</p> <p>Choices as to who is quoted should be guided by informed attempts to identify genuine expertise, as well as by diversity considerations. The opposite approach, sensationalism, is irresponsible and detrimental to the public good. And it contributes to distrust in economists.</p> <p>Equally, academic economists should strive to contribute more to national economic debates. A realignment of incentives within universities would help.</p> <h2>3: Efficiency preferred to equity</h2> <p>Decisions made by governments usually affect both the “size of the pie” (loosely, what economists call efficiency) and how it is shared (equity).</p> <p>How to balance this trade-off is a question of values, about which economists have no special insight. But we are well placed to summarise the likely distributional implications of policies.</p> <p>It is true that many economists are at the forefront of research on <a href="https://wid.world/">inequality</a>, but it is also true that economists often focus too much on efficiency.</p> <p>It is rare for economists to explicitly discuss the implications of government decisions for both. Recent examples are debates about increases to the minimum wage and to JobKeeper payments in the context of containing inflation.</p> <h2>4: A heavy international focus</h2> <p>Most of our best and most prominent economists were trained overseas, which is a double-edged sword.</p> <p>We should continue to help top students to study at the world’s best institutions, and continue to recruit top economists globally. But we should accept that this can come with the price of reduced interest and engagement in Australian issues.</p> <p>In my view we should balance this by also creating a truly world-class Australian postgraduate training system, perhaps through cross-institutional collaboration, drawing on strengths and creating economies of scale.</p> <p>Such programs <a href="https://tinbergen.nl/graduate-program">run</a> <a href="https://www.parisschoolofeconomics.eu/en/teaching/phd-program-pse/">successfully</a> in Europe. This has been discussed many times by academics in Australia, but it requires government resolve to happen.</p> <h2>5: Declining economics training</h2> <p>It’s also hard to trust economics if you don’t understand it.</p> <p>Year 12 enrolments in economics have fallen by about <a href="https://www.rba.gov.au/publications/bulletin/2020/jun/pdf/why-study-or-not-study-economics-a-survey-of-high-school-students.pdf">70%</a> since the 1990s. In New South Wales at least, economics has been mostly replaced by “business studies”.</p> <hr /> <p><iframe id="ANlgw" class="tc-infographic-datawrapper" style="border: none;" src="https://datawrapper.dwcdn.net/ANlgw/1/" width="100%" height="400px" frameborder="0"></iframe></p> <hr /> <p>The study of economics has also declined strikingly compared to other fields at universities.</p> <p>Census data shows that only 1% of university graduates under 40 specialised in economics, compared to 2.5% of those now in their 70s.</p> <hr /> <p><iframe id="tE4bE" class="tc-infographic-datawrapper" style="border: none;" src="https://datawrapper.dwcdn.net/tE4bE/2/" width="100%" height="400px" frameborder="0"></iframe></p> <hr /> <p>Management and commerce degrees are much more popular, producing 23% of graduates across all ages.</p> <p>While these degrees do include some economics, it is usually in only one or two compulsory units.</p> <h2>6: Overconfidence</h2> <p>While it was once said that every two economists had at least <a href="https://quotefancy.com/quote/939837/Winston-Churchill-If-you-put-two-economists-xin-a-room-you-get-two-opinions-unless-one-of">three opinions</a>, reflecting the inherent uncertainties in the discipline, economists seem very sure of themselves in the media.</p> <p>A large dose of humility would help, and it would help build trust.</p> <p>The media and consumers of the media should seek out the voices that acknowledge the necessary uncertainties.<!-- Below is The Conversation's page counter tag. Please DO NOT REMOVE. --><img style="border: none !important; box-shadow: none !important; margin: 0 !important; max-height: 1px !important; max-width: 1px !important; min-height: 1px !important; min-width: 1px !important; opacity: 0 !important; outline: none !important; padding: 0 !important;" src="https://counter.theconversation.com/content/208833/count.gif?distributor=republish-lightbox-basic" alt="The Conversation" width="1" height="1" /><!-- End of code. If you don't see any code above, please get new code from the Advanced tab after you click the republish button. The page counter does not collect any personal data. More info: https://theconversation.com/republishing-guidelines --></p> <p><em><a href="https://theconversation.com/profiles/peter-siminski-250958">Peter Siminski</a>, Professor of Economics, <a href="https://theconversation.com/institutions/university-of-technology-sydney-936">University of Technology Sydney</a></em></p> <p><em>Image credits: Shutterstock</em></p> <p><em>This article is republished from <a href="https://theconversation.com">The Conversation</a> under a Creative Commons license. Read the <a href="https://theconversation.com/6-reasons-australians-dont-trust-economists-and-how-we-could-do-better-208833">original article</a>.</em></p>

Money & Banking

Placeholder Content Image

Balmain Private: A decade of trust and success

<p>Having celebrated its 10th anniversary in 2022, Balmain Private has firmly established itself as one of Australia's most reliable investment options. Since its inception in 2012, the company has consistently delivered impressive results, making it a trusted choice for individuals and advisers alike.</p> <p>With a track record of $244 million in interest paid to investors – and with an even more impressive capital loss of zero dollars – Balmain Private has demonstrated its commitment to delivering solid returns. Over the past decade, investors have enjoyed an average annual return of 7.56%*, with the highest reaching an outstanding 11.25% net return*.</p> <p>What sets Balmain Private apart is its unique approach to investment. The company empowers investors by allowing them to build, select, and manage their own portfolio of first mortgage loans. This flexibility appeals to a wide range of investors, including Retail, High Net Worth and Self-Managed Superannuation Fund investors, who seek alternative income sources beyond traditional options.</p> <p>At Balmain Private, the approval process for investment offerings is highly meticulous. Only the best loans make it to the investors, ensuring a carefully curated selection that prioritises quality and performance. Remarkably, more than 20% of loans repaid have exceeded the target return rate, while the rest have consistently met their target rate of return.</p> <p>Investing with Balmain Private is not only rewarding but also convenient. The entire process can be completed online, allowing investors to transact at their leisure. Whether on a PC, tablet or smartphone, investors have easy access to their portfolio. Additionally, Balmain Private offers a Mobile App that enables investors and advisers to manage, invest and review their portfolio on the go. The app allows for seamless depositing or redeeming of funds and provides downloadable reports right on your mobile device.</p> <p>To further enhance transparency and control, investors or their advisers can manage their portfolio through an intuitive online investor portal. This portal provides comprehensive details on current investments, capital movements, income distributions and transactions, ensuring that investors stay well-informed every step of the way.</p> <p>If you're ready to explore the opportunities offered by Balmain Private, you can download their complimentary <a href="https://info.balmain.com.au/rs/929-AKB-976/images/BPD%205727%20Target%20Market%20Determination.pdf" target="_blank" rel="noopener">Target Market Determination</a> (TMD), their <a href="https://info.balmain.com.au/FactSheetOrder-Over60_01LandingHomepage.html?utm_source=Over60&amp;utm_medium=Editorial&amp;utm_campaign=June&amp;utm_content=Editorial_TextLink" target="_blank" rel="noopener">Investor Fact Sheet</a>, or get in touch with their Investments Team at 02 9232 8888. For more detailed information, you can also visit their library of materials at <a href="https://linktr.ee/balmainprivate" target="_blank" rel="noopener">https://linktr.ee/balmainprivate</a>.</p> <p>Balmain Fund Administration Limited, with ABN 98 134 526 604 and AFSL No: 333213, serves as the issuer of units in the Balmain Discrete Mortgage Income Trusts ARSN 155 909 176. Before making any investment decision, it is crucial to read the Product Disclosure Statement (PDS) and the Target Market Determination (TMD) available on the company's website or by calling 02 9232 8888. It's important to carefully consider whether investing in the Trust aligns with your financial goals, as rates of return are not guaranteed and are subject to future revenue, which may be lower than expected. </p> <p>As with any investment, there is a risk of losing some or all of the principal investment. However, Balmain Private's exceptional track record and commitment to investor satisfaction provide a solid foundation for a successful investment journey. </p> <p>Choose Balmain Private for your chance to embark on another decade of trust and prosperity.</p> <p><em>Image: Shutterstock</em></p> <p><em>This is a sponsored article produced in partnership with Balmain Private.</em></p> <p><em>*Since inception. Past performance is not indicative of future performance. Investors should consider the risk associated with any Loan as set out in the PDS and any relevant Supplementary PDS (SPDS) pertaining to that Loan.</em></p> <p> </p>

Money & Banking

Placeholder Content Image

King Charles cuts ties with TV host over affair revelations

<p>King Charles has cut all ties with UK television host Phillip Schofield, after he lied about having an affair. </p> <p>Schofield has been dumped from his hosting gig at <em>This Morning</em>, which he has been the face of for 21 years, after he admitted he had an affair with a much younger man who worked at the ITV network.</p> <p>The 61-year-old resigned from the network after lying about the “consensual on-off relationship", admitting in a statement that the affair was "unwise" but stressed it was "not illegal".</p> <p>He added that he was "deeply sorry" for having lied to his wife and to ITV about his relationship with the man reportedly 30 years his junior and who he first met as a teenager.</p> <p>“Contrary to speculation, whilst I met the man when he was a teenager and was asked to help him to get into television, it was only after he started to work on the show that it became more than just a friendship,” he said in his recent statement.</p> <p>In light of the affair, Schofield has been dropped by The Prince's Trust, after being an ambassador for several years. </p> <p>A spokesperson from the King's charity told <em><a title="The Telegraph" href="https://www.telegraph.co.uk/news/2023/05/30/phillip-schofield-dropped-princes-trust-this-morning-affair/" target="_blank" rel="noopener">The Telegraph</a> UK</em> that it was mutually agreed it was "no longer appropriate to work together".</p> <p>"In light of Phillip's recent admissions, we have agreed with him that it is no longer appropriate to work together," a Prince's Trust spokesperson said.</p> <p>All references to Schofield have been removed from the charity's website and also his own page.</p> <p>It previously read, "Outside of work, Phillip is an ambassador for the charity The Prince's Trust, dedicating time to further the work of supporting vulnerable young people in the UK".</p> <p>The Prince's Trust was created in 1976 by then-Prince Charles to help young disadvantaged people in the UK, with the hugely successful charity helping more than one million young people by providing them with business grants, education and training.</p> <p>Following the bombshell revelation of Schofield's affair, ITV said it had investigated the allegations of his affair "several times" from early 2020, but said it didn't find any evidence.</p> <p>It's been a trying time for the ex-presenter with his brother Timothy recently being jailed for 12 years over child sex offences.</p> <p><em>Image credits: Getty Images</em></p>

News

Placeholder Content Image

12 trusted home remedies that will only make you worse

<p><strong>Proceed with caution</strong></p> <p>Any herbal supplement or remedy could potentially cause liver or kidney failure or have dangerous interactions with other medications you may be taking. That’s why physician Dr Ehsan Ali, recommends you ask your doctor before popping any herbal pill or natural cure.</p> <p>“All patients of all ages should check with their doctor first about what home remedy they want to try,” says Dr Ali. “Better to be safe than sorry!”</p> <p><strong>St. John's Wort</strong></p> <p>This herb is touted as a treatment for depression, but comprehensive studies are lacking. Dangers can arise when patients are already taking other medications. There have been incidents of St. John’s Wort interfering with birth control pills, leading to unintended pregnancies.</p> <p>The National Center for Complementary and Integrative Health warns that St. John’s Wort can disrupt the action of many medications, including warfarin, antidepressants, and anti-rejection drugs following organ transplants.</p> <p><strong>Kava</strong></p> <p>This herb, grown on South Pacific islands is often suggested for anxiety. It has been found to have a calming effect similar to Valium. Research, including a study published in 2015 in the journal Trialssuggests that kava may be an effective treatment for generalised anxiety disorder.</p> <p>However, heavy consumption of the herb is linked with heart problems and eye irritation.</p> <p><strong>Kitchen cures for burns</strong></p> <p>Kitchen cures can seem harmless and certainly, food products can make gentle and effective beauty treatments (think: avocado or honey masks for skin and hair). But when someone has an injury or disease, natural products can do more harm than good.</p> <p>Dr Svetlana Kogan, a holistic physician, has heard many potentially dangerous cures for injuries, including applying egg whites to burns. Egg whites, especially organic ones, can be full of bacteria – including salmonella – which could lead to serious infections. Instead, minor burns can be treated at home with cool water and acetaminophen for pain.</p> <p><strong>Gargling with mouthwash</strong></p> <p>The common cold continues to confound doctors and there isn’t much sufferers can do except stay hydrated. But when the symptoms progress to an inflamed throat, indulging in the common practice of gargling with mouthwash can do more harm than good.</p> <p>“Gargling inflamed tonsils with mouthwash is actually very irritating to the area and does not have any effect on potential strep throat,” says Dr Kogan. Her recommendation for a sore throat? Warm liquids to soothe the inflamed area and get plenty of rest.</p> <p><strong>Money</strong></p> <p>The best use for money when it comes to your health is paying your medical bills. But some people use currency to try and cure ailments. For years, placing a coin or other hard, flat object on a baby’s belly to help heal an umbilical hernia has been a common practice in many cultures – a very unsafe practice: “An umbilical hernia is a gap in the layer of muscle in the abdominal wall (called the rectus abdominis muscle),” explains Dr Danelle Fisher, a paediatrician.</p> <p>“The muscle usually grows together and the hernia goes away on its own in more than 90 per cent of babies who are born with it. Having an object strapped to the baby’s belly is not advisable because it can cause a skin infection and it doesn’t change the hernia or hasten its healing.” (Not to mention that coins can be pretty dirty and are a choking hazard for your baby.) So what should you do if your baby has an umbilical hernia? Nothing, aside from watchful waiting and consulting with your child’s paediatrician.</p> <p><strong>Breast milk</strong></p> <p>Mother’s milk is the best possible natural food for babies. Although many mothers claim their milk clears up skin conditions, there’s no scientific proof of this, warns Dr Sarah Yamaguchi, an obstetrician and gynecologist. “Breast milk can transmit infectious diseases such as HIV and pumped breast milk if not stored properly can be contaminated and can actually introduce bacteria into an already infected area,” says Dr Yamaguchi.</p> <p>Instead, she advises, patients suffering from infections or inflamed skin should try to keep the area clean and dry and seek medical attention.</p> <p><strong>Castor oil</strong></p> <p>In her work as an obstetrician, Dr Yamaguchi has seen her fair share of women in the final stages of pregnancy who just cannot wait to have their baby. She has seen many women take castor oil believing it will jump-start labour.</p> <p>“Castor oil may help if you are constipated and need to pass a bowel movement, but it’s not going to help you go into labour and it tastes awful,” she says.</p> <p><strong>Syrup of Ipecac</strong></p> <p>This syrup, made from the roots of a South American plant, is often kept in the home by parents to act as a counter treatment for accidental poisoning, as it induces vomiting. However, this form of treatment is incredibly dangerous, warns Dr Fisher.</p> <p>Many poisons do further damage when they make their way out of the body, damaging the oesophagus and potentially causing breathing problems. Dr Fisher advises parents not to use syrup of ipecac at all. The only appropriate reaction to a child swallowing something poisonous, she says, is to call your local Poison Control immediately and seek medical treatment.</p> <p><strong>Charcoal</strong></p> <p>Some people believe that activated charcoal, often derived from coconut shells, is thought to trap and remove dangerous toxins from the body. It is often recommended for treating bloat and constipation. However, it is a controversial treatment.</p> <p>Dr Kogan has heard of patients swallowing activated charcoal for detoxification purposes, which she strongly discourages. “It is dangerous because it can cause life-threatening intestinal obstructions and severe dehydration,” she says. Eating well and drinking plenty of water can have similar, but safer, detoxification effects on the body.</p> <p><strong>Blowing on or licking a wound</strong></p> <p>Parents everywhere are known for spitting on a tissue and using it to clean their children’s faces and sometimes even to clean a wound. Blowing on or introducing saliva to a cut is very dangerous.</p> <p>“Our breath and saliva have tons of bacteria which can contaminate the wound and lead to an infection,” says Dr Kogan. Instead, use fresh water and consult a doctor if needed.</p> <p><strong>Vitamins</strong></p> <p>As long as you follow a healthy diet, you’ll get all the vitamins and minerals you need. That’s good because sliding into the habit of trying to make up supposed deficiencies with supplements can quickly lead to trouble, warns Dr Kogan.</p> <p>The danger comes when people ignore the recommended doses and take too much of a particular vitamin. Too much vitamin D, for instance, can cause liver and heart problems, while an overabundance of B6 can lead to nerve toxicity; a vitamin A overdose can even cause death in extreme cases.</p> <p><em>Image credits: Getty Images</em></p> <p><em>This article originally appeared on <a href="https://www.readersdigest.com.au/healthsmart/12-trusted-home-remedies-that-will-only-make-you-worse?pages=1" target="_blank" rel="noopener">Reader's Digest</a>. </em></p>

Body

Placeholder Content Image

6 trusted tips for finding love

<p>Whether you are newly single or have been playing the dating game for a while, it can be tough to find someone that you have a real connection with.</p> <p>There are some guidelines that you can follow that can help you, by simply asking yourself a few questions.</p> <p><strong>1. What are you looking for?</strong></p> <p>Do you want someone to grow old with, someone to take to a movie now and then, or something more casual? Knowing what you want and being fairly upfront about it can help you filter out the options.</p> <p><strong>2. Are you ready to show your hand?</strong></p> <p>Finding someone special means you will need to be open about who you are and be ready to invest time and effort into someone else. Are you ready for this step? If you’ve recently been hurt or are grieving it may not be the right time to search for a long term partner. </p> <p><strong>3. Do you know your assets? </strong></p> <p>Work out what you have to bring to the table as a partner, as this will help you know what to say if you have to describe yourself quickly (think online dating or speed dating).</p> <p><strong>4. Would you consider yourself interesting?</strong></p> <p>It can be helpful to try something new – take an art class, take a camping trip, do some volunteer work. Not only can you meet new people, it’s also nice to have something to talk about when you meet them.</p> <p><strong>5. Can you show your funny side?</strong></p> <p>Funny people tend to be liked, so it can pay to ensure you are using the right sort of humour. Too much sarcasm or negativity can turn people off, so ensure you are keeping things light and witty.</p> <p><strong>6. Would your friends be able to help?</strong></p> <p>When you’re looking for love, it can be helpful to ask your friends if they have anyone that might be suitable. They can offer a casual introduction at a social event, or set up a dinner to introduce you to some new people without too much pressure.</p> <p><em>Images: Shutterstock</em></p>

Relationships

Placeholder Content Image

Australia's most trusted brands revealed for 2023

<p>When it comes to big brands, there are certain names that Aussies go back to time and time again for their reliability and trustworthy reputations. </p> <p>This year, according to recent data collated by <a href="https://www.trustedbrands.com.au" target="_blank" rel="noopener">Reader's Digest</a>, consumers are interacting differently with big name brands after recovering from the pandemic, but now being faced with the cost of living crisis. </p> <p>The survey, now in its 24th year, was carried out by independent market research company Catalyst Consultancy & Research and asked thousands of consumers of a mixed demographic to name the brands they trusted across more than 70 categories. </p> <p>The data suggests that our most trusted brands have "not only changed the way they interact with us during the past three years of the pandemic", but current "cost-of-living pressures mean the most successful organisations are making even further refinements".</p> <p>"With inflation putting price pressure on everyone at the moment, trust remains a hard-earned and vitally important commodity," Reader's Digest Australia Editor-in-Chief Louise Waterson said. </p> <p>"Many leading companies are rebranding their image, or reshaping their services, to hold on to existing customers and seek out new ones."</p> <p><em><strong>Check out the list below of Australia's top 20 most trusted brands, and <a href="https://www.trustedbrands.com.au/" target="_blank" rel="noopener">head here for the full 2023 results</a>.</strong></em></p> <p>20. Woolworths</p> <p>19. Sanitarium</p> <p>18. Bridgestone</p> <p>17. Ryobi</p> <p>16. Dairy Farmers</p> <p>15. Cancer Council Australia</p> <p>14. Dyson</p> <p>13. Bega </p> <p>12. Selleys</p> <p>11. Specsavers</p> <p>10. Glen20</p> <p>9. Dulux</p> <p>8. Royal Flying Doctor Service</p> <p>7. Band-Aid</p> <p>6. Victa</p> <p>5. Panadol</p> <p>4. Bunnings Warehouse</p> <p>3. Cadbury</p> <p>2. Weber</p> <p>1. Dettol</p> <p><em>Image credits: Trusted Brands</em></p>

News

Placeholder Content Image

"I trusted anyone": Olivia Newton-John's daughter shares drastic health decision

<p>Chloe Lattanzi has opened up about a recent health decision, announcing she is planning to reverse a lot of her cosmetic surgery enhancements. </p> <p>Chloe said she is going to have her breast implants removed, just months after her mother Olivia Newton-John died from a turbulent 30 year battle with breast cancer. </p> <p>Lattanzi, who has reportedly had $845,000 worth of plastic surgery over the years, took to Instagram to talk about her health.</p> <p>She shared that in trying to be the healthiest version of herself, she has already had fillers in her face dissolved and plans to remove her breast implants.</p> <p>“I’ve had the fillers removed from my face. When I had it done, I had body dysmorphia so I had very low self-esteem,” Lattanzi admitted.</p> <p>“I think I started doing (fillers) about 10 years ago,” she continued.</p> <p>“My face looked very puffy and strange. There’s a product called hyaluronidase that can take it out, it basically dissolves it, which is an ongoing process that I go through.”</p> <p>Speaking about her breast implants, Chloe said she “wasn’t aware” of the potential health problems that implants can bring.</p> <p>“I trusted anyone in a white coat and I wasn’t aware that there was any side effects or consequences,” she admitted.</p> <p>“I’m actually looking into removing them. It does cost a lot of money.”</p> <p>Lattanzi also spoke about her lip fillers, explaining she has injected them “so much” they are “permanently stretched out”.</p> <p>“Not that this is anyone’s business, but it hurt to see some of these comments and I just wanted to educate people,” she said.</p> <p>“You can believe me or not, but it’s the truth, from having them filled so much, they’re just stretched, I haven’t had them done in years.”</p> <p>Since her mother died in August after her journey with breast cancer, Lattanzi has been outspoken about “preventative care”.</p> <p>“I’m so excited to be carrying the torch for my mum continuing to not battle cancer, but finding out what’s causing it,” she said.</p> <div> </div> <p>“Preventive care was something she was very passionate about, you know we need to think about all the drugs that are put into our body."</p> <p><em>Image credits: Instagram </em></p>

Body

Placeholder Content Image

How to tell if someone is trustworthy

<p>Trust is a key ingredient of success in any relationship whether it is platonic, romantic or business. But how do you know if you can trust somebody or if you should run for the hills? What exactly is the difference between someone who is trustworthy and someone who isn’t? Sometimes it’s very obvious, sometimes it isn’t. Some people have a natural instinct for detecting untrustworthy characters while some of us might need a bit of help to develop the skill. Assessing trustworthiness takes time and there are always individual circumstances to consider but here are a few things to look out for.</p> <p><strong>Honest</strong></p> <p>A trustworthy person is an honest person. Someone who is constantly lying is probably hiding something. Always consider intentions and there are sometimes benign reasons why somebody might tell a white lie, but if someone is continually being dishonest, warning bells should be going off! Sometimes it’s difficult to determine if someone is lying though. Here are some things to consider:</p> <ul> <li>The person repeats your question or doesn’t answer the questions. For example, “That’s a good question.” This may be a signal to buy time to form a response.</li> <li>The person is always reminding you how honest and trustworthy they are. For example, “I would never lie, I’m an honest person.”</li> <li>The person makes very showy and boastful claims but none of it can be verified or validated. If it sounds too good to be true, it probably is.</li> </ul> <p><strong>Reliable</strong></p> <p>Being reliable and dependable is the hallmark of a trustworthy person. Of course, people do let us down from time to time but a consistently unreliable person is usually untrustworthy.</p> <ul> <li>The person constantly does not do what they say they will even if explicitly promised. There is always a reason though such as an unpredictable drama.</li> <li>The person is always late for appointments, meetings or dates with you.</li> <li>The person is never available to see or meet you.</li> <li>The person’s words and actions contradict. Untrustworthy people will make a lot of claims but when actions consistently don’t follow words, red flags should be appearing.</li> </ul> <p><strong>Communication</strong></p> <p>A trustworthy person will be open, transparent and attentive in their communication whereas those who might have something to hide are heavily focused on themselves.</p> <ul> <li>The person constantly talks themselves up with boastful statements and criticises or tears other people down. If the person is gossiping about someone else, what’s to stop them doing the same to you?</li> <li>The person does not support or encourage you. Instead they play down or make a joke about your thoughts, ideas and accomplishments.</li> <li>The person is never forthcoming with information about themselves. You have to constantly ask questions but they try and redirect the conversation or reply with partial truths.</li> </ul> <p><strong>Intuition</strong></p> <p>Your gut-feeling is perhaps your most important tool and it’s usually correct. Don’t ignore feelings of anxiousness or wariness. We often want to think the best of people but if your gut is telling you something is up with this person, it might be right. Look out for the other indicators and if any of them are sounding familiar, combined with your intuition, make an exit, fast!</p> <p><em>Image: Getty Images</em></p>

Relationships

Placeholder Content Image

Revealed: Australia’s most trusted brands for 2022

<p>Celebrating its 100th year as a global brand, Reader’s Digest has announced the Most Trusted Brands in Australia in its annual survey – and the results even include ANOTHER brand celebrating 100 years!</p> <p>In 2022, Cadbury, certainly one of Australia’s iconic brands, also marks its 100th year – and as winner of the Most Trusted Confectionary Brand for 16 of the past 17 years in the <a href="https://www.trustedbrands.com.au/" target="_blank" rel="noopener">Reader’s Digest Trusted Brand</a> survey, Australians clearly believe its chocolates consistently taste amazing. </p> <p>The award-winning brands that appear in the Reader’s Digest 23rd annual survey have stood out among their competitors during the most challenging of times throughout the pandemic, and have continued to build their customers’ trust. </p> <p>“Trust in consumer brands takes years of careful planning, execution and nurturing,” says Reader’s Digest editor-in-chief, Louise Waterson. “But during challenging times, and the past year has been one of the most difficult on record, we’ve seen quality brands live up to their promises to their customers. These brands have been able to win and retain the trust of their customers.” </p> <p>The Trusted Brands survey covers a comprehensive range of products and services across 75 categories, including the new Residential Aged Care category, spanning the separate NSW, QLD, SA, VIC and WA markets.</p> <p>Brands included in the list to be rated were generated by asking local Australian consumers for their most trusted brands. This question was unprompted to ensure the rating of top brands in each category, as selected by Australians.</p> <p>Each respondent was asked score each brand out of ten, as well as providing comments on their most trusted brand within each category – providing key drivers of trust for consumers.  </p> <p>Each category contains one Winner, and two Highly Commended brands. These brands scored higher in their respective categories than the other brands polled. </p> <p>The top 20 winners – that scored higher in their respective categories than the other brands polled – are as follows:</p> <p><strong>Top 20 Trusted Brands of all brands surveyed</strong></p> <ul> <li>1 Dettol<span style="white-space: pre;"> </span></li> <li>2 Band-Aid<span style="white-space: pre;"> </span></li> <li>3 Bunnings Warehouse<span style="white-space: pre;"> </span></li> <li>4 Cadbury <span style="white-space: pre;"> </span></li> <li>5 Woolworths<span style="white-space: pre;"> </span></li> <li>6 Dulux<span style="white-space: pre;"> </span></li> <li>7 Dyson<span style="white-space: pre;"> </span></li> <li>8 Royal Flying Doctor Service of Australia<span style="white-space: pre;"> </span></li> <li>9 Cancer Council<span style="white-space: pre;"> </span></li> <li>10 Panadol<span style="white-space: pre;"> </span></li> <li>11 Glen 20</li> <li>12 Twinings</li> <li>13 Bega Cheese</li> <li>14 Dairy Farmers</li> <li>15 Toyota</li> <li>16 Westinghouse</li> <li>17 Bridgestone</li> <li>18 Finish</li> <li>19 Vicks</li> <li>20 Weber</li> </ul> <p>Under each category one winner and two highly commended placings were awarded. To find out who you can officially trust, see the full results of all 75 categories in the May edition of Reader’s Digest or visit <a href="https://www.trustedbrands.com.au/" target="_blank" rel="noopener">www.trustedbrands.com.au</a></p>

Money & Banking

Placeholder Content Image

Antarctic Heritage Trust offers up dream jobs

<p dir="ltr">If your dream job involves living in one of the most remote places on Earth and waking up to count penguins, then the Antarctic Heritage Trust has your back. </p> <p dir="ltr">The UK branch of the trust is hiring a base leader, shop manager and general assistant for their Port Lockroy location in Antarctica. </p> <p dir="ltr">The roles of the job are to help protect the heritage, conserve its environment and share its rich history with about 18,000 visitors each season.</p> <p dir="ltr">The successful applicants will spend five months from November to March at Base ‘A’ – an historic British base situated on the tiny Goudier Island off the Antarctic Peninsula.</p> <p dir="ltr">The main tasks of the job include managing a gift shop and British Antarctic Territory Post Office on the site, as well as overseeing the annual maintenance and upkeep of the buildings and artefacts and wildlife observations for the British Antarctic Survey.</p> <p dir="ltr">While this unique opportunity may be a dream job for some, the UK Antarctic Heritage Trust said Antarctica is a physically and mentally challenging workplace for many reasons.</p> <p dir="ltr">During summer months, temperatures vary between -5C and 10C, with overcast days and windchill often making it feel much colder. </p> <p dir="ltr">It’s also worth noting that there is no running water on the island. </p> <p dir="ltr">Water is collected in jerry cans from visiting ships, which will also offer showers every few days.</p> <p dir="ltr">There is also no flushing toilet at the base, with the basic living quarters involving a singular shared bedroom for all staff. </p> <p dir="ltr">The UK Antarctic Heritage Trust’s flagship historic site was established in 1944 and operated as a British research station until it closed in 1962. </p> <p dir="ltr">In 1996, Port Lockroy was restored as a living museum, and has operated during the Austral summer as a visitor site welcoming those who travel to Antarctica on expedition vessels and yachts.</p> <p dir="ltr"><em>Image credits: Getty Images</em></p>

International Travel

Placeholder Content Image

The most trusted cruise operators in Australia

<p><em>Image: Getty</em></p> <p><strong>Most trusted cruise operator: Royal Caribbean</strong></p> <p>According to our data, people love Royal Caribbean for many different reasons. “They have high standards and offer very personal service,” said one respondent.</p> <p>“A hardworking cruise line that ensures your holiday is a relaxing and memorable one,” replied another.</p> <p>Royal Caribbean is bringing world-class, technologically-advanced ships to local waters, with amazing ‘Only On Royal’ activities, such as the North Star observation capsule, sky-diving simulators and bumper cars. With ships sailing from both Sydney and Brisbane from summer 2022-2023, guests have even more choice with departure points.</p> <p>Royal Caribbean has also assembled a taskforce of the world’s leading medical and scientific experts – the Healthy Sail Panel – to help establish measures to keep guests healthy and safe, including upgraded air filtration systems and upgraded onboard medical facilities and medical care.</p> <p><strong>Highly commended cruise operator: Cunard</strong></p> <p>Cunard passengers can travel in luxury on any number of voyages on Cunard’s three magnificent ships: the flagship ocean liner Queen Mary 2, Queen Victoria, and Queen Elizabeth, with guests able to experience a world of freedom and possibility, from learning fencing or tango, listening to an astronaut, or simply relaxing with a cocktail in one of the beautiful atriums.</p> <p>“I think Cunard offer premium quality cruises which makes me think of them as offering a higher quality experience than other operators,” said one happy guest.</p> <p><strong>Highly commended cruise operator: P&amp;O Cruises</strong></p> <p>P&amp;O’s local heritage coupled with an inherent understanding of how Aussies like to cruise is infused into everything it delivers, with the cruise line taking pride in leveraging local Australian talent and entertainment, locally sourced food and beverages, top Aussie chefs and unique live shows. In 2021, P&amp;O Cruises is welcoming two grand class ships, Pacific Adventure® and Pacific Encounter, both with a huge range of signature and new features. Enhanced health measures and protocols, improved impacts on the natural environment, as well as a refresh of onboard experiences including personalised digital applications, all await returning and new guests.</p> <p>“Wonderful experience. Everything that was promised was delivered,” enthused a previous guest.</p> <p>This article originally appeared on <a href="https://www.readersdigest.com.au/travel/cruising/the-most-trusted-cruise-operators-in-australia">Readers Digest</a>. </p>

Cruising

Placeholder Content Image

Aussies and Kiwis top the world in trusting scientists

<p><span style="font-weight: 400;">A new global survey has determined that people in Australia and New Zealand have the most trust in scientists out of 113 countries.</span></p> <p><span style="font-weight: 400;">The </span><a rel="noopener" href="https://wellcome.org/news/public-trust-scientists-rose-during-covid-19-pandemic" target="_blank"><span style="font-weight: 400;">Wellcome Global Monitor</span></a><span style="font-weight: 400;"> surveyed more than 119,000 people aged 15 or older about their views on science during COVID-19 pandemic, finding that public trust in scientists actually increased since the last survey in 2018.</span></p> <p><span style="font-weight: 400;">In Australia and New Zealand, 62 percent said they trusted scientists “a lot” compared to 41 percent globally.</span></p> <p><span style="font-weight: 400;">The survey also found that trust in doctors and nurses, charity workers, journalists, and national governments increased, while trust in the people living in the same neighbourhood decreased.</span></p> <p><span style="font-weight: 400;">With the influx of scientific jargon and knowledge during the pandemic, 48 percent of participants said they had “some” knowledge of science versus only 39 percent in 2018.</span></p> <p><span style="font-weight: 400;">“The COVID-19 pandemic has thrust scientists into the spotlight, where they have provided information and guidance affecting the day-to-day lives of billions of people,” said Lara Clements, the associate director of public engagement and campaigns at Wellcome.</span></p> <p><span style="font-weight: 400;">“In both 2018 and 2020, we saw a link between people’s perceived knowledge of science and their trust in science. As the pandemic has brought science into more people’s lives, it is perhaps no surprise that people’s trust in science and scientists has risen so much.”</span></p> <p><span style="font-weight: 400;">The survey also found differences influenced by the wealth of a country, with participants from high-income regions being more likely to say their government should spend money to help prevent and cure diseases wherever they occur. Meanwhile, those from traditionally middle-income countries were more likely to support government spending on preventing and curing disease only if their country was at risk.</span></p> <p><span style="font-weight: 400;">Beth Thomspon, the associate director of policy at Wellcome, </span><a rel="noopener" href="https://www.scimex.org/newsfeed/aussies-and-kiwis-now-have-the-worlds-highest-level-of-trust-in-scientists" target="_blank"><span style="font-weight: 400;">said</span></a><span style="font-weight: 400;">: “This survey highlights a clear willingness and generosity of people in mainly high-income countries to prevent and cure diseases wherever they occur.</span></p> <p><span style="font-weight: 400;">“However, since this survey was conducted, stark inequalities in the response to the COVID-19 pandemic have unforgivably left low- and middle-income countries further behind particularly with access to vaccines.</span></p> <p><span style="font-weight: 400;">“Although this report provides a snapshot of views in 2020, prior to successful or licenced treatments, it’s vital that we can listen to - and understand - people’s views.”</span></p> <p><span style="font-weight: 400;">Importantly, the survey was conducted between August 2020 and February 2021, before the widespread approval of either the Pfizer or AstraZeneca vaccines.</span></p> <p><span style="font-weight: 400;">“Trust has always been intrinsic to public health and success can only be achieved when communities are open to and readily understand the science,” Ms Clements said.</span></p> <p><span style="font-weight: 400;">“This vast dataset can offer huge potential to learn how the public relate to science, particularly during this crucial stage of the pandemic.”</span></p> <p><em><span style="font-weight: 400;">Image: Master Steve Rapport (</span><a rel="noopener" href="https://flickr.com/photos/148102174@N05/33398946193" target="_blank"><span style="font-weight: 400;">Flickr</span></a><span style="font-weight: 400;">)</span></em></p>

Mind

Placeholder Content Image

How to use the 5 love languages, according to therapists

<p>Your love language isn’t English, Italian, German, Portuguese, or any other verbal language you can learn in school. The term refers to the ways in which people give and receive love in their lives.</p> <p>Although this includes romantic love, it may also affect how we prefer to give and receive love in friendships and other relationships too.</p> <p>They can also shed light on your personal habits or behaviour that might not seem to be linked to love languages or relationships at all.</p> <p>For example, a viral TikTok pointed out that your love language could be linked to self-destructive habits.</p> <p>If your preferred love language is words of affirmation, you might be prone to negative self-talk, or if your love language is gifts, you may tend to over-spend.</p> <p>That’s just one of the many ways people might use love languages to learn more about relationships and their own mental health.</p> <p>Not sure what your love language is? Here’s what you need to know about the five love languages, including love language examples, how to determine yours, and other insights and relationship advice from therapists.</p> <p><strong>The history of the five love languages</strong></p> <p>The love language concept comes from the book <em>The 5 Love Languages</em> by Gary Chapman, which was first published in 1992.</p> <p>In it, he describes the most common ways that people communicate love, based on his experience in marriage counselling and linguistics.</p> <p>Everyone has a different idea of how to express love to those around them, explains Sanam Hafeez, a neuropsychologist.</p> <p>The trick is avoiding language barriers when your love language differs from that of your partner, family, or friend.</p> <p>Couples need to find balance and harmony given their respective styles and differences to make sure they speak the language of love, says Jane Greer, a marriage and family therapist and author of several books, including <em>What About Me? Stop Selfishness From Ruining Your Relationship.</em></p> <p><strong>What are the five love languages?</strong></p> <p><em><strong>Acts of service</strong></em></p> <p>“Some of us prefer to express our appreciation through various acts of service, like running errands for our partners,” Hafeez says.</p> <p>This love language essentially refers to the things loved ones do for each other to make their lives easier.</p> <p><em><strong>Gifts</strong></em> </p> <p>Giving or receiving gifts is a somewhat straightforward love language. People value the thought and effort that goes into the gift-giving process.</p> <p>“People who speak this language cherish the gift and the time and thought put into the gift,” Hafeez adds.</p> <p><em><strong>Physical touch</strong></em></p> <p>Physical signs of affection, like hugging, kissing, holding hands, cuddling, and having sex, are ways to connect and communicate appreciation for those who prefer this love language.</p> <p>“The love language physical touch includes those who require physical attention to express and know that they are loved,” Hafeez says.</p> <p><em><strong>Quality time</strong></em></p> <p>Those who identify with this love language prioritize spending attentive time with their partner or loved one.</p> <p>People who rely on quality time to express their passion need undivided attention from their loved ones instead of a simple “I love you,” according to Hafeez.</p> <p>Speaking this love language may look like identifying a favourite activity to do together, acknowledging it, and doing it together.</p> <p><em><strong>Words of affirmation</strong></em></p> <p>People who prefer this love language value verbal and/or written communication and acknowledgment.</p> <p>Those who speak this language prefer to express and receive their love through spoken words, rather than just spending time together, per Hafeez.</p> <p><strong>What is my love language?</strong></p> <p>Determining your love language requires looking at how you prefer to express and receive love. Hafeez notes that you can identify with more than one.</p> <p>“Not everyone has just one way that they like to show their appreciation,” she says. “It’s common to have a combination of the five.”</p> <p>Paul Hokemeyer, a clinical and consulting psychotherapist and author of <em>Fragile Power: Why Having Everything Is Never Enough</em> adds that not only is it possible to have more than one love language, but it’s also beneficial.</p> <p>“Humans are dynamic and multidimensional. We change and grow over time,” he says. “As such, we need to be able to communicate in a host of languages. The ability to do so opens up our lives and our hearts and enables us to have rich and meaningful lives.”</p> <p>And, no, one language isn’t “better” than another.</p> <p>“I think to make a judgment over which is better or not is to ultimately limit the way love is conveyed, shared, and expressed,” Greer says.</p> <p><strong>The pros of love languages</strong></p> <p><span>Hafeez says that knowing each other’s love languages can be very helpful for both parties while in a relationship. </span></p> <p><span>Hokemeyer agrees, saying the concept of love languages is brilliant. Here’s how they may help:</span></p> <p><em><strong>Deepen understanding</strong></em></p> <p>Rather than question whether you’re meeting your partner’s needs, discuss love languages to get a deep understanding of what they need, recommends Hafeez.</p> <p>“Knowing how to communicate and express your love eliminates miscommunication in the relationship,” she says.</p> <p>Greer adds that another benefit is that love languages help your partner appreciate what’s important to you, what you consider loving, and what you appreciate.</p> <p><em><strong>Improve communication </strong></em></p> <p>People can form better relationships with more communication if they know how to express and receive love, according to Hafeez.</p> <p>For example, if someone knows they need words of affirmation to feel loved, they can communicate that to their partner, making the relationship much healthier.</p> <p><em><strong>Simplify love</strong></em></p> <p>Love languages give people a concrete way to think about how to give and receive love in a meaningful way, according to Hokemeyer.</p> <p>“They provide us with language to talk about what can be a very abstract feeling,” he says. This helps people manage the raft of consuming negative feelings when we intuitively know the relationship isn’t right.</p> <p><em><strong>Build the relationship</strong></em></p> <p>Romantic relationships require reciprocation to be meaningful and enduring, Hokemeyer says. That means that there must be an emotional and physical give and take.</p> <p>“Love languages enable people to figure out what they want to take and what they need to give,” he says. “They are helpful in that they provide a starting point from which couples can learn about their partner and themselves.”</p> <p>For this reason, it’s important to look at them as an art form that you are constantly practising and striving to improve, Hokemeyer says.</p> <p><strong>The cons of love languages</strong></p> <p>A 2017 study in the journal <em>Personal Relationships</em> looked at whether couples with aligned love languages experience more relationship satisfaction.</p> <p>The researchers looked at 67 couples and found that neither sharing the same love language nor knowledge of a partner’s primary love language corresponds with higher relationship satisfaction.</p> <p>So although the experts see value in this concept, there are limits to the benefits.</p> <p><em><strong>It can be narrow-minded</strong></em></p> <p>Hafeez says that, in some cases, love languages can hurt a relationship. “If all the focus is put on speaking in your partner’s love language, you can sometimes forget to listen to what they are saying,” she says.</p> <p>In addition, love languages can change throughout a relationship, so just sticking to one love language can eventually become irritating, according to Hafeez.</p> <p>That’s a real downside, according to Hokemeyer, who says identifying your love language may cause you to see it as fixed and exclusive.</p> <p>“The truth of the matter is that most people are bilingual – they can enjoy multiple love languages,” he says.</p> <p>It’s key to remember these languages are dynamic. They can change throughout life as people mature and come to value different aspects of love and romance.</p> <p><em><strong>It could cause competition </strong></em></p> <p>Another problem: love languages can create an issue of “who does more” overall for the relationship.</p> <p>For example, one person can feel as if they are speaking their partner’s love language all the time, but maybe their partner isn’t stepping up to the plate, Hafeez explains.</p> <p>“This can create a sort of score-keeping attitude and create ongoing issues, such as feeling like one person loves more in a relationship or that the relationship is unequal,” she says.</p> <p><em><strong>The discussion may be misread</strong></em></p> <p><span>Another con that could come out of discussing love languages is that sometimes, when you tell your partner what you like, want, or need, they can translate it as a demand. </span></p> <p><span>They may misinterpret it as a control tactic, Greer explains.</span></p> <p><strong><em>It's not a cure-all</em></strong></p> <p><span>It’s important to remember that knowing each other’s love language will not cure all your relationship troubles, Hafeez notes.</span></p> <p><em>Image credit: Shutterstock</em></p> <p><em>This article first appeared in <a rel="noopener" href="https://www.readersdigest.com.au/true-stories-lifestyle/relationships/how-to-use-the-5-love-languages-according-to-therapists" target="_blank">Reader's Digest</a>. </em></p>

Relationships

Our Partners