Australia’s most controversial ads of 2017
The country's Advertising Standards Bureau has revealed the most complained advertisements so far in 2017.
There have been more than 2,700 complaints from January 1 to June 30, with the majority relating to discrimination, exploitative and degrading scenes, sexual references as well as issues with health and safety.
The crown for the most complained ad goes to Ultra Tune Australia ad, which received 357 complaints.
Complainants wrote in saying the ad was “sexist” with one person saying: “The women are presented in a stereotypically sexually provocative manner. The two women are objectified through the manner in which they are dressed, the camera's focus on their buttocks and breasts easily visible in revealing clothing.”
Sportsbet came in at second on the list with 202 complaints for their ad with 1998 disgraced former Olympian Ben Johnson.
Johnson won gold at the 1988 Games before being stripped of the medal when he tested positive for a banned substance.
Coming it at third is an AAMI ad where a family car’s breaks down in the middle of nowhere. The dad calls for assistance and tells the operator they’re stuck up “ship creek”, which said aloud sounds like “shit creek”.
The ad received 84 complaints about bad language.