Charlotte Foster
TV

Steve Price moved to tears on The Project

Hosts of Channel 10's The Project have been moved to tears on Monday night after watching the latest ad from Qantas.

Together they watched the new ad from the Aussie airline, which urged people to get vaccinated in order to be able to travel and see loved ones around the world. 

The description for the ad said, “Getting vaccinated is an important step that every Australian can take to bring us that little bit closer to life as we knew it.”

The 90 second ad shows images of missing loved ones, long-awaited family holidays and overseas weddings, all paired with Tones and I’s sombre song, Fly Away.

The Project host Steve Price was noticeably moved by the ad, saying he was getting choked up. 

“I find it hard to watch without sort of tearing up,” he said.

“I’ve got a sister in Western Australia who can’t see me and I can’t see her, I’ve got a mother in Adelaide. I can’t go to any of these places – I’ve been on a plane once in a year, and I imagine I’m not as bad off as most people.”

The emotional ad comes as Qantas has announced a special rewards incentive for frequent flyer members who are fully vaccinated. 

As part of the incentive scheme, members will be able to choose from either 1000 Qantas points, 15 status credits or a $20 voucher for Qantas or Jetstar.

Check out the emotional advertisement below.

Image credit: Channel 10 - The Project

Tags:
The Project, Steve Price, qantas, emotional, advertisement