Charlotte Foster
Legal

Anti-vegan chef launches clothing line against activist

Chef John Mountain has taken his feud with vegan activist Tash Peterson to the next level by unveiling a clothing line that names and shames her and her animal rights beliefs. 

The Perth chef, who has taken legal action against Ms Peterson after the pair tussled during protests at his restaurant Fyre, showed off the provocative range of tank-tops, t-shirts and hoodies on his new merchandise website.

The merch page, which was launched on Saturday, promises customers will love the clothing “hopefully more than Tash loves chef”.

It is now selling clothing that carries the restaurant's branding and slogans such as “Pleased to meat stew”, “no animals were harmed in the making of this shirt” and “all they have done is added fuel to the Fyre”.

One t-shirt design features a half-star Google-style review graphic with the words: “Absolutely f***ing chaotic Tash Peterson”, which makes fun of Ms Peterson's description of a protest and the flood of Fyre reviews posted by vegans.

Another design asks. “What's the difference between a vegan and a heroin addict? The vegan keeps it to themselves.”

The clothing line comes after John Mountain announced all vegans would be banned from his restaurant due to “mental health reasons”.

Mountain and Peterson have clashed several times at the Perth eatery, with Peterson’s latest demonstration resulting in legal action being taken against the staunch vegan and animal rights activist. 

After Peterson stormed his booked-out restaurant with other activists in tow, they stood outside with a megaphone, while shouting and playing sounds of squealing pigs, moments before the altercation was caught on camera.

Mountain and Peterson came to physical blows as he wrestled them out of the restaurant, as he defended his choice to retaliate against the protestors, saying he chose to stand up to the bullies to "protect my business". 

"Bullies come in all different shapes and sizes and these lot just happen to be the vegans."

Image credits: A Current Affair / Fyre

Tags:
legal, John Mountain, Tash Peterson, vegan, t-shirt