Outrage over Cadbury changing iconic Dairy Milk chocolate recipe
Cadbury has released a “diet” version of their popular Dairy Milk chocolate bar and the country has reacted in blaze and fury.
There are many of us who may be looking to cut down sugar intake, and the popular Cadbury brand has decided to cater to those looking for a healthier treat when they’re yearning for a sweet snack by creating a version of their all time favourite choccy with 30 per cent less sugar.
The news was not met with well wishes though and has caused a mass exodus of the brand on social media, with many customers asking “why?”.
“WHAT HAS SOCIETY COME TO?!” one unhappy person commented.
“Sendddd it back! No one wanted it!” another angry response read.
“What’s bloody next?” One horrified customer wrote. “Cadbury could live to regret this decision.”
Another added: “Chocolate is meant to be a treat. Why make it healthy?”
This is the first time in 114 years the Dairy Milk recipe has been altered, a representative said.
Cadbury brand manager Katrina Davidson said there are people all over the country looking for a healthier alternative to an unhealthy snack.
“And that’s why we have worked tirelessly to create a Cadbury Dairy Milk bar with 30 per cent less sugar, which still tastes great,” she said.
“We are committed to responding to relevant consumer trends, and are always striving to offer chocolate lovers greater choice through exciting innovations and portion control offerings.”