Aldi’s arch rival confirms Australia launch
Aldi’s arch rival is headed to our shores, with German retail giant Kaufland confirming it’s rumoured move down under. The European supermarket chain is reportedly already looking for potential sites to base its operations, as well as local staff.
The supermarket chain is notorious in Europe for its aggressive pricing strategy and expansive range, offering shoppers everything from groceries to automobile supplies.
The Kaufland website outlines the retailer’s intent stating, “Kaufland has an ambitious Australian investment and development programme. Therefore, we are always looking to purchase land and/or existing or projected developments.”
Brian Walker, chief executive at Retail Doctor Group, told Smart Company that Kaufland offered Aussie shoppers an experience they haven’t really had before.
Walker said, “The closest comparison would be Costco without the focus on membership. It has a bit of everything. Kaufland is effectively a huge barn that carries everything from fresh food, bulk item groceries, electronics, and even services like a florist and a bakery.”
Are you excited about the arrival of Kaufland?
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