Coles and IKEA's next big move
Coles and IKEA have expanded their partnership with online jobs marketplace, Airtasker, potentially changing the way Australians shop.
Both retail giants are running a state-based trial in NSW, which offers shoppers the option of using Airtasker to find someone to do their groceries or hire a person to come and help build their IKEA furniture for them at home.
The separate trials began in NSW last year and both have been deemed a success.
Airtasker confirmed the move to roll out both programs nationally in a blog post last night.
“We’re incredibly pleased to say that both partnerships were a standout success, so we’ll be rolling out Australia-wide!” the statement read.
For Coles shoppers, users can get their shopping “delivered on the very same day — even in a few hours if you’d like” by Airstasker.
The Airtasker site also promises that shoppers can “get the chance to change any items on your list while the Airtasker Worker is at the store”.
Shoppers post on Airtasker asking for someone to deliver their groceries from Coles but must have a budget for how much they’re willing to pay for the delivery.
“Airtaskers can then make you offers to pick up and deliver the items on your shopping list. Once the shopping’s been done, you’ll get a notification so you can approve the cost of the shopping,” the site states.
“If there’s an item on the list that isn’t at the store, the Airtasker will get in touch with you so you can figure out what you’d like to replace it with.”
With IKEA, users post a task asking Airtaskers what, where and when they want their items assembled, and then suggest a budget for the task.
“Taskers with Ikea Badges carry out assembly tasks posted through our Airtasker IKEA portal,” the website states.
“These badges are exclusive to those with both extensive furniture assembly experience and a Police Check Badge.”
Ikea offers an in-store assembly service, but operates on a fixed-price based on the value of products to be assembled.