Coles "drops and locks" prices on popular products
Coles has announced they have "dropped and locked" the price on 150 products both in store and online until January 31st 2023.
The supermarket giant says the initiative is a response to "cost of living pressures", which has seen the price of popular items reduced between 10 and 40 percent.
Some of the most popular brands affected include Steggles, Kleenex, Golden Circle, Kellogg’s, Bulla, Pepsi, Masterfoods, Cadbury, Handee and Whiskas, as well as selected items from the Coles deli.
Coles originally trialled the campaign in August, which "locked" the price of over 1,100 items in store and online.
Coles Chief Executive of Commercial and Express Leah Weckert said Coles was committed to helping customers find key staple products that will be dropped and locked in price for a few months.
“We know it’s been a really tough year for many of our customers and they are looking for prices they can rely on each time they shop to help their household budget go further,” Weckert said.
“Our ‘locked’ campaign has been successful because customers can clearly identify products that won’t go up in price until at least the end of January 2023."
“They’ll now be able to see where we can provide savings on products Aussies love and keep them locked."
“As we get closer to Christmas, we want our customers to know that they can depend on Coles to bring them reliable value and great prices during the festive season.”
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