Melody Teh
Money & Banking

Flybuys loyalty card set for shakeup

Australia’s most popular loyalty program Flybuys has announced a game-changing partnership with ebay.com.au.

From today, consumers can collect and redeem flybuys points with 40,000 Australian retailers on ebay. You can collect 1 point for every $2 spent on eligible items across ebay.com.au.

Consumers will also be able to redeem their flybuys points for eBay vouchers ($10 vouchers for every 2,000 points collected) which can be used to purchase items from the millions of items available on ebay.

There will also be regular bonus offers, allowing shoppers to collect more points.

The announcement marks the first move into loyalty rewards for ebay.com.au.

“We know Aussies love rewards points, and at eBay innovation is the focus for our connected community,” said Julie Nestor, Chief Marketing Officer at ebay.com.au.

“It was a no-brainer to partner with flybuys to achieve this, as we continue to evolve our own platform in order to stay the number one online retail choice in Australia.”

Ms Nestor added: “Already we have 80 of the top 100 largest Australian retailers on the platform with everyone from The Good Guys to Peter’s of Kensington. This new partnership with flybuys will give shoppers the chance to collect points at stores they already love, with new ways to pay for their online shopping.

“By simply linking your eBay and flybuys accounts, you can instantly start collecting points at the click of a button. There’s never been an easier way to collect and redeem loyalty rewards points from so many retailers via a single rewards program.”

For flybuys, this move is the biggest expansion of the program since they added Velocity frequent flyer as a partner in 2016. Flybys currently has more than 20 partners where shoppers can redeem points.

“We are always looking for new and innovative ways to help our members collect and use more flybuys points and ensure they are rewarded in a meaningful and exciting way,” said Alex Chruszcz, General Manager of flybuys.

“We are delighted that eBay shoppers can now be rewarded with flybuys points and our members can benefit from the addition of another fantastic partner to the program. We want to continue to work with the best brands in Australia to ensure we are offering the most rewarding experience to our members.”

Tags:
Money & Banking, Flybuys, Ebay, Loyalty cards