How to use the internet to advertise your business
If you want to expand your business’ reach, or if you’re starting a new business and want to get the word out there, there are a variety of low-cost advertising and promotional tools that you should take advantage of. Customers enjoy being able to research companies and read about them online, so building your presence in this space should go to the top of your priority list. Here are some top tips that will help you to get the word out there.
Set up a website
Whether you set up your own website or pay someone to set it up for you, having a company site offers customers another touch point to your brand, gives your company credibility and allows people to search and stumble across your offering. There are now many sites where you can quite easily set up your own website using a template, or the other option is to pay someone to build a custom website for you. Depending on your budget, the costs range from relatively low to extremely high contingent on your needs and how bespoke you require the site to be.
Pay-per-click advertising
Advertising online has a large reach and is the way many sites prosper or survive online. The good news is you only have to pay when someone clicks on your ad. These ad formats allow you to set up a daily advertising budget giving you the freedom to cancel and restart your ads any time.
Get on Facebook
If your company is not on Facebook, then this should be the first thing you do! And if your business does have a Facebook account, make sure it is optimised to get the most out of it. Facebook ads, updates and fan pages are a great way to keep customers informed on your business activities while promoting engagement with your company.
Guest blogging
Writing for other popular blogs in your area of specialty is very beneficial in generating traffic, especially if the places you guest write for have a big following. By including a link to your website somewhere in the guest post, you can draw in new visitors.
Look at companies that advertise well
Understanding the evolution of online advertising from the beginning, and how it has developed into a multi-million dollar advertising industry, is crucial in ensuring you advertise your company in the right way. Open2Study offer a free online course, Online Advertising, which covers the key players in this field, as well as exploring the major digital platforms, including search, social, and mobile, in terms of each marketplace. To read more about what you’ll learn from the course, head to Open2Study website.
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