Is this the world's most expensive advent calendar?
Image: TikTok
Chanel have released a luxury advent calendar that has received significant backlash from customers, who claim it is not worth the $1140 price tag.
In a video posted on TikTok, influencer Elise Harmon filmed herself unboxing the pricey calendar and revealed the underwhelming contents.
The Chanel website purports that each day of the calendar either “contains a full-size fragrance or makeup product, miniature, or other surprise marked with Gabrielle Chanel’s lucky number.”
Those willing to fork out the cash for the calendar can purchase it from select Chanel Beauty Boutiques.
Harmon can be seen inspecting the calendar to see if it's “worth the hype” but is significantly disappointed when she opens the first item to see a packet of stickers.
As she continues to open the calendar, she seems to be somewhat satisfied with a small bottle of Chanel hand cream.
The video went viral after racking up over 11 million views and more than 1.7 million likes.
Users were quick to share their outrage at the overpriced calendar, with one user writing, “The audacity of the stickers.”
Another wrote, “$825USD was spent on the packaging and $25USD for everything….”
As the video gained more traction, users in the comments begged Harmon to do another unboxing video, with one user writing, “More please, this is a joke.”
In a follow-up video, Harmon posted another clip of her unboxing day 8. She holds up the box and says, “Day 8 was really calling my name.”
In a bitter twist, she reveals that the contents were just a tiny dust bag that says “Chanel” on it.
“Chanel should be embarrassed” one user responded.