Kochie reveals the simple way to halve your grocery bill
David Koch has revealed the simple trick to help you save big bucks at the supermarket as the cost of living crisis continues to hit hard.
Kochie, who is the Compare the Market's economic director, calculated that Aussies can save up to $100 per trip to the grocery shop by making the switch to home brands.
According to research of major Australian supermarkets, the average household can save big bucks by choosing not to buy well-known brands, which can lead to a saving of $5,000 per year.
"So, when you're doing your supermarket shop, what's in a brand name? Well, let me tell you - plenty," Kochie said in a video posted to the Compare the Market Instagram account.
"You are paying plenty more for that loyalty to a brand that you love."
Compare the Market took to a major supermarket and bought 25 items from big name brands, and another 25 similar items from a challenger supermarket selling cheaper home brands.
Based on substituting big-brand products for lesser-known labels, grocery bills would fall from $201.19 a week to $103.51, taking the weekly saving up to $97.68.
"Now, multiply that weekly shop over a whole year and that's a saving of over $5,000."
"Almost three return economy airfares to London."
Everyday Aussies are continuing to struggle with the rising cost of groceries, with the price of bread and cereal increasing by 7.3 per cent in the year to March, an official monthly measure of inflation showed.
Image credits: Instagram