Woolworths under fire for dropping Australia Day merch
Woolworths has come under fire for their decision to stop selling Australia Day merchandise, as the January 26th public holiday continues to be a controversial topic.
The supermarket giant shared that the reason for pulling Aussie decorations off the shelves was due to the “gradual decline” in demand for the merchandise over the years and “broader discussion” about the January 26th date and “what it means” to different parts of the community.
“While Australian flags are sold within BIG W all year round, we don’t have any additional themed merchandise available to purchase in-store in our Supermarkets or BIG W ahead of Australia Day,” a spokesperson said.
“We know many people like to use this day as a time to get together and we offer a huge variety of products to help customers mark the day as they choose.”
Woolworths confirmed on Wednesday that no additional Australia Day-themed merch would be sold in its supermarkets or Big W stores for this year’s public holiday, with patriots around the country quickly hitting back.
Leading the backlash was shadow treasurer Angus Taylor, with the right-wing politician saying the decision was "disappointing", adding he didn’t “understand what it is with this constant desire to divide us”.
“Australians are proud of their country for the most part and proud of our identity, and they want to see us as a united nation,” he told Channel Nine.
He said corporations like Woolworths “need to get on with it”.
Mr Taylor was backed up by the shadow minister for education Senator Sarah Henderson, who said the decision was “not good enough”.
“If gouging customers on fruit and vegetable prices is not enough, Woolworths is now withdrawing from sale Australia Day merchandise,” she posted on X.
“Australia Day is a day for celebrating our freedoms, our values, and our unique Australian way of life.”
Despite the outrage, other major shops decided to follow in Woolworths' lead, with Kmart also deciding not to sell any merchandise for January 26th for the second year in a row.
Coles have shared they will still be stocking a "small range" of Australia-themed products for those who wish to celebrate the public holiday.
The decision to scrap the merch comes after the "Change The Date" movement has gained more traction over the years, with many arguing that Australia Day should be celebrated on a different day.
January 26th celebrated the arrival of Captain Cook and the First Fleet into Sydney in 1788: a date which holds a lot of anguish for Indigenous Australians.
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