Supermarket hack: Coles' new discount to save you money
Tossing through the ugly fruits and veggies to get the good ones will no longer be a problem shoppers have to face anymore.
Supermarket giant Coles will now be selling “ugly” fruit and vegetables at discounted prices to reduce food waste.
It’s new program "I’m Perfect" will sell fruit and veggies once considered “ugly” at reduced prices to customers who don’t mind a few blemishes or bruises.
The low-cost items will include apples, oranges, pears, carrots, onions, sweet potatoes and lemons.
The new I’m Perfect range has launched in Victoria and South Australia for a trial period.
The supermarket’s competitor Woolworths has been selling imperfect produce since 2014, through their Odd Bunch program.
Coles General Manager of Produce Brad Gorman said in a statement the initiative would save a large quantity of fruit and veggies from being wasted.
“Our customers know that regardless of shape, size or any small cosmetic blemishes, Coles produce is fresh and bursting with flavour,” he said.
“So when we were thinking how to package produce that looked a little less than perfect, we thought we’d celebrate the fact that great-tasting fruit and veggies come in all shapes and sizes.”
The new range has been well received by suppliers, including Adelaide Hills apple grower Tony Ceravolo.
“All of our fruit is grown outdoors and exposed to the elements and while we do our best to minimise weather impacts, inevitably Mother Nature sometimes proves too strong for us,” he said.
“[Coles is] encouraging people to buy our apples that are a little flawed on the outside, but with the same crunch and taste that’s adored by their customers. It’s win-win-win – a win for customers, a win for us, and a win for reducing food waste.”