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Beauty & Style

Embracing unapologetic authenticity: Empowering women in midlife and beyond to be their true selves

In recent nationally representative research conducted by Connected Women, a concerning trend emerged among women over the age of 50, with the majority of respondents revealing that a lack of confidence was holding them back from forming new friendships (58%). Even more salient, was that nearly a third (32%) expressed a desire for more meaningful connections. 

Findings like this underscore the need for a new way of thinking amongst this group, and the urgent need for women to unapologetically embrace authenticity, be themselves, and put themselves, their passions, and their desires, first. The lack of confidence to step out into the world is not only hindering their ability to form connections, but to accept who they are as individuals. 

So, ladies, picture this: You've finally reached midlife, and while the years have brought wisdom and experience, you also find yourself grappling with self-doubt and societal expectations. It's time to shed the cloak of self-consciousness and embrace what makes you unique.

A new way of thinking

Embracing unapologetic authenticity means learning to appreciate yourself for who you are - a multifaceted individual shaped by your own experiences, with your own interests and your own opinions. It's about freeing yourself from the constraints of societal norms and comparisons and recognising that you deserve to take up space and shine as your true self.

In my work as the founder of Connected Women, I am fortunate to have encountered thousands of women, and what I consistently observe is that the happiest and most fulfilled are the ones who boldly embrace their authentic selves and put themselves out there to try new things and connect with new people. They truly radiate a captivating energy that lights up any room, and people naturally gravitate towards them. I, too, find myself drawn to their presence.

But how do you become unapologetically authentic when for so many years, you’ve likely put others needs first or shied away from pursuing things that you love? 

Show yourself some love

Absolutely, the first step to embracing your most authentic self is to show yourself some love – as hard as that may be!

Midlife presents an ideal opportunity to prioritise self-care and rekindle passions you may have lost while juggling careers, marriages, children, and aging parents. Pursuing personal growth and fulfilment becomes a transformative journey as you rediscover the flames that once ignited your soul.

This could be something as simple as a weekly art class, joining the local choir, or opting for a tennis club. It’s about finding or reconnecting with the things that bring you joy, showing up and being truly present with the experience. 

The newfound confidence and authenticity you will find from participating in these joyous experiences will undoubtedly radiate, attracting like-minded souls through these shared experiences who appreciate you for who you are. Through these genuine connections, a supportive environment is fostered, allowing everyone to flourish.

Surround yourself with positivity

The journey to authenticity will be an easier ‘ride’ if you are surrounded by like-minded people. Should you find yourself wanting more from your friendships, I’d encourage you to seek out groups like Connected Women, where you have the space and opportunity to truly find people who share your world views and encourage you to be true to yourself and shine bright! 

Break free!

The journey to unapologetic authenticity is absolutely one of empowerment and self-discovery. As women in midlife, we must challenge limiting beliefs that we are undeserving of happiness and instead remember our right to take up space and shine! Together, lets create a space where every woman feels empowered to embrace her true self, regardless of age or expectations. It's absolutely time to step into the spotlight, be unapologetically authentic, and let your radiance light up the world. You deserve it! 

Phoebe Adams is the founder of Connected Women, an organisation providing a community for women over 50 to connect with each other and build meaningful friendships. With a rapidly growing community in Perth, Sydney, Wollongong, and Melbourne, Connected Women provides a safe and welcoming space for women to come together and share experiences. To learn more about the organisation and how you can get involved, visit connectedwomen.net.

Image credits: Getty Images

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beauty & style, midlife, authenticity, unique