Meet the revolutionary beauty brand who are keeping kindness in mind
As the beauty market continues to be flooded with new products, new trends and new ingredients that claim to change your life, it's easy to get lost in the overwhelming choices.
Due to all this noise, many beauty consumers are trying to unveil the honest truth about what is going into their makeup and skincare, as priorities are shifting to include multi-use products to simplify daily beauty routines.
On top of this, the majority of consumers are looking to support businesses that have a key focus on sustainability.
Enter: The KIND Collective.
This proudly Australian owned and female-operated business is on a mission to add conscious driven, multi-purpose cosmetic products to everyone’s beauty repertoire without breaking the bank.
This is why The KIND Collective makes products that are more than just pretty to wear, but contain nourishing, native ingredients that have been mindfully selected.
The KIND Collective are also cruelty-free, 100% vegan and are PETA accredited, helping customers indulge in guilt-free beauty.
This revolutionary brand has also joined more than 500 B Corp Certified Australian and New Zealand businesses, with only 20 companies being certified in the skin, nail and hair space.
This certification assessment measures a business’s ongoing impact on its workers, community and suppliers, while ensuring it is delivering its best for both customers and the environment.
Brand co-founder Lynda Chapman believes it is important for businesses to do their part both locally and internationally but looking at their social and environmental impact.
She said, “Today consumers are demanding more from businesses and I think that is an amazing thing! We have always believed that a business has the power to create positive change… and we are so excited to be part of this global movement of businesses that are using their power to be a force of good.”
You can pick up all your makeup and skincare needs from The KIND Collective on their official website, or in-store at Priceline, Big W, and select Terry White chemists.
Image credits: Instagram