Mum's outrage over offensive washing label
Missguided, an online retailer of young women’s fashion, appears to be living up to its name after a woman discovered a tone-deaf message on the washing instructions of her teenage daughter’s beanie.
University manager Sian Robson from Ashford, England, took to Twitter to share her outrage after finding “sexist” washing instructions on the care label of her 13-year-old daughter’s hat.
The label instructs the wearer to “Give this to your mum, she’ll wash it”.
#everydaysexism @Missguided Maybe it's just possible Dad is capable of putting on a wash too!? pic.twitter.com/TgCXM8giqr
— sian robson (@sianrobson) January 3, 2018
“At first I didn’t believe that a female fashion brand would put something like that on a product,” Sian told The Sun.
“My daughter told me to look at the washing instructions in her hat because they are awful. It’s not something you would expect to see.
“I know they’re trying to be funny but it’s a bit naff. It just didn’t sit right with me. I looked on the Missguided website and I noticed they were all for promoting girl power.
“They seem like a brand that want to encourage young women to break stereotypes so I’m not sure why they would have something like this in their clothing.
“Although the hat is for adults a lot of their customers are young teens, they should be encouraging them and showing them that men can also do the household chores.”
Sian said she understands the note was “probably just a joke”, but that in this day and age, it’s inappropriate.
“It isn’t the sixties anymore,” she fumed. “I’m sure that a lot of men and dads would admit that they also help with the washing, it isn’t something to be embarrassed about.
“I’m not a person who complains a lot about things being sexist but I can see that these instructions aren’t right.”
She also expressed concern that the label could upset young women who might not have a mum or parents to do the washing for them.
“I’d just rather they remove it from the hat, it isn’t needed.”
Tell us in the comments below, do you think the label is sexist and discriminatory?