Meghan Markle shares rare glimpse of Princess Lilibet
Meghan Markle has shared a rare glimpse of her daughter, Princess Lilibet, as she reintroduces her lifestyle brand under a new name – As Ever.
Following trademark issues with her original brand name, American Riviera Orchard, the Duchess of Sussex officially confirmed the rebranding in a social media post. Accompanying the announcement, a newly launched website prominently features an image of Meghan and Lilibet walking hand-in-hand through a park, seemingly captured by a drone.
This marks the third new image of three-year-old Lilibet shared with the public in just a few months. In December, Prince Harry and Meghan’s private Christmas card included a touching moment of the couple embracing Lilibet and her older brother, Prince Archie, 5. Then, in a tribute video following the passing of Meghan’s beloved rescue Beagle, Guy, fans caught another glimpse of Lilibet in a photo from Meghan’s private album, showing her with Guy in a park. The latest image appears to have been taken on the same day, as Meghan and her daughter are seen wearing similar outfits.
The heartwarming photo aligns with the essence of As Ever, which will offer a variety of products, including Meghan’s homemade jams. In a video accompanying the brand's launch, the Duchess excitedly shared her passion for the venture.
“I think we're all clear at this point that jam is my jam, but there are so many more products that I just love and use in my home, and now it’s time to share them with you,” she said. “I can't wait for you to see it.”
The name As Ever holds special meaning for Meghan’s followers, as it was originally her signature sign-off on her now-defunct lifestyle blog, The Tig. The phrase later appeared on her podcast, Archetypes, and has now been embraced as the identity of her revived business, which coincides with her reactivated Instagram account.
“And if you’ve followed me since 2014 with The Tig, you know I’ve always loved cooking, crafting and gardening,” she explained. “This is what I do, and I haven’t been able to share it with you in the same way for the past few years, but now I can.”
As Ever is expected to reflect Meghan’s personal style and passions, much like her previous work on The Tig, with a focus on home and lifestyle products.
Images: As Ever / Instagram