Aldi launches fancy new range beloved by Adele and the Beckhams
ALDI Australia is about to introduce a fancy homewares range that has the Beckhams and Adele collectively nodding in approval.
Yes, you heard it right – ALDI, the place where you normally hunt for discounted Vegemite and budget-friendly meats – is stepping into the world of high-end homewares. Prepare your wallets and your finest monocles, because the supermarket chain has joined forces with the UK's luxury juggernaut, Liberty, to create a line of exclusive designer goodies. Christmas just got a whole lot bougier!
Set to hit shelves on November 29, this collaboration promises to bring a touch of sophistication to your life – without forcing you to auction off your grandmother's vintage tea set to afford it. The range includes 12 new products, each bearing Liberty's iconic print designs. And with prices starting at a jaw-dropping $2.99, you might need a moment to let that sink in. We'll wait.
Belinda Grice, ALDI Australia’s buying director of Special Buys, expressed her excitement, saying, "It’s so exciting to bring an extra touch of luxury to our customers. A high-quality product at an affordable price is what we do best, so this collaboration with Liberty is a match made in heaven."
It's basically like finding a caviar-flavoured chip in your bag of mixed nuts.
The range includes everything from candles to notebooks, diaries, hand creams, teapots, diffusers, soap bars and probably a golden unicorn or two. It's a cornucopia of poshness. We imagine this is the sort of stuff the Queen used to take notes during her royal corgi tea parties.
For British expats Down Under, this is the homecoming they never knew they needed. It's a bit like getting a surprise visit from King Charles himself, only instead of royal decrees, he bears scented candles and aesthetically pleasing teapots.
But wait, there's more! ALDI is not just here to elevate your home decor game; it's also here to sprinkle some goodness in the world. Ten percent of Liberty’s proceeds from the collection will go to support Camp Quality, an organisation on a mission to bring joy, fun and laughter back into the lives of kids facing cancer. So not only can you deck out your living room like a Buckingham Palace waiting room, but you can also feel good about it. It's a win-win situation, or as the posh say, a "triumphantly exquisite dichotomy".
As we gear up for the holiday season, let's raise a teacup to ALDI for making luxury accessible to all. Who needs a silver spoon when you can have a $2.99 Liberty teapot? Just remember, the next time someone questions your taste, you can proudly declare, "It's ALDI x Liberty, darling. Look it up."
Images: Getty / ALDI