Bunnings' inspired makeover proves a smash hit with Bluey fans
Bunnings' latest Bluey inspired makeover has proven to be a hit among fans, as they brought to life part of the cartoon-world.
The hardware giant collaborated with the hit children's cartoon and rebranded six of its Australian stores and one New Zealand outlet with the moniker "Hammerbarn."
This is an homage to a popular episode with the same name, where the cartoon heelers go to a hardware store that looks exactly like Bunnings.
“We’re excited to be working with BBC Studios and Ludo Studio to bring Hammerbarn to life in stores across the country,” says Ryan Baker, chief customer officer of Bunnings.
The rebranding goes beyond the exterior with special Hammerbarn merch, Bluey-branded trolleys, and Bluey-themed workshops, meet-and-greets and scavenger hunts every weekend.
“Our team across Australia have had kids and parents referring to Bunnings as Hammerbarn ever since the episode aired, so making this a reality in our stores for customers is really special," Baker said.
“We wanted the Hammerbarn experience to be accessible to as many ‘Bluey’ fans and customers as we could, so it’s great to have a Hammerbarn transformation in each state – even down to the kids’ trolleys that have been rebranded."
Hammerbarns resemblance to Bunnings is no coincidence as the episode reportedly took inspiration from a real store in Keperra, Queensland.
“The design of Hammerbarn draws inspiration from the Bunnings Keperra store in Brisbane, the home of Bluey, which adds an extra layer of significance," Ludo Studios, the creators of the series said.
“We are thrilled to offer fans the opportunity to experience Hammerbarn for real life; it’s everything we’ve ever wanted!”
Images: Perth Now