See inside the $100 million apartments at Crown Casino Tower
Rich property owners have been spending millions to snap up apartments in Sydney’s newest skyscraper, the Crown Casino tower, where residents are treated like royalty.
Officially called One Barangaroo, the 71-storey tower has earned the title of Sydney’s tallest residential building after its completion in 2021.
Selling agent Knight Frank has said that 90 percent of the building’s 82 units have already been sold, with many residents already fully moved-in.
James Packer, the Crown’s largest shareholder, has even scored himself an apartment, spending $72.229 million for it.
According to marketing material for the apartments, “the design and amenities of the residences are matched only by the effortless luxury of our impeccable hotel service, available day and night to every resident”.
Residents can also enjoy sweeping views of the CBD, a pool deck, multiple gyms, and various restaurants, bars and cafes - where residents get priority reservations - as well as housekeeping and valet services.
Other services include an on-site luxury spa with various beauty treatments on offer, as well as “mindfulness training” and access to full-time personal trainers.
According to Knight Frank, the pool deck area is one of the most popular spots within the development, with residents able to relax or invite friends, family, or grandchildren over.
Erin van Tuil, Knight Frank’s marketing agent, said part of the appeal was that the homes were a “branded residence” under the Crown name.
Hotel-branded apartments are also becoming an increasingly popular concept elsewhere in the world, and Ms van Tuil said it can offer a different service than regular apartment complexes.
“A hotel concierge offers a different service than what you can find in serviced apartments. For example if you want to organise a sommelier or private chef they can do that for you - a normal concierge wouldn’t,” she explained.
Though almost all of the residences have already sold, a two-storey penthouse still remains available for anyone looking to spend $100 million.
The six-bedroom apartment includes three private balconies - including one with a plunge pool - as well as three private bars and a butler’s kitchen that is separate from the main kitchen.
Images: One Barangaroo