Cruise line asks for travellers help with billion-dollar ship design
If you've ever been on a cruise ship and had your opinions on what elements of the ship could be improved, now is your chance to have your say.
Celebrity Cruises is giving travellers the opportunity to help design the cruise line's newest billion-dollar ship, Celebrity Xcel.
In a first for the cruising industry, dedicated cruisers will assist in making key decisions across culinary, entertainment and interior design for the new ship.
"We want to ensure our guests love our products and experiences, so involving them in the process to perfect Celebrity Xcel was a great way to achieve this," Michael Scheiner, chief marketing and product officer of Celebrity Cruises, said.
Open to anyone who wishes to have their say, the global community of travellers will test, try and vote on new experiences, through online polls and one-of-a-kind experiential in-person events.
The Dream Makers community will have final say on design elements of the ship, such as textiles and interior design choices, as well as picking their favourite dining and beverage options to be served onboard.
Plus, they get to provide input on headline shows, selecting playlists, and partake in selections to appoint pivotal entertainment positions onboard.
"Celebrity Cruises is known for ground-breaking innovation in ship design and experiences unlike any other at sea," Michael said.
"When Xcel launches guests won't have just found their happy place, they'll have helped us build it."
Celebrity Xcel launches in November 2025 and will be the fifth ship in the cruise line's award-winning Edge Series.
Those interested in joining Xcel Dream Makers to have their say on the new ship can learn more at celebritycruises.com/xceldreammakers.
Image credits: Celebrity Cruises