Most popular Aussie city to visit in 2024 revealed
The most popular city in Australia for 2024 travellers has been revealed, with locals and international visitors alike all adding the capital city to their destination bucket lists.
In new research commissioned by the Tourism and Transport Forum (TTF), Melbourne has shot to the top the list of most popular cities to travel this year, beating out Sydney, the Sunshine Coast and Adelaide for the top spot.
In the TTF report, a sample of 2,000 travellers between the age of 18-65 revealed where they plan on visiting both domestically and abroad in 2024.
While Queensland came out on top as the most popular state or territory to visit, followed by NSW and Victoria, Melbourne beat the other capital cities as the most sought after city across the country.
“It’s not surprising more Australians are planning to head to Melbourne for a holiday this year, with its thriving music and arts scene and world-famous events year-round,” TTF CEO Margy Osmond told news.com.au.
“Already this year Melbourne has hosted Taylor Swift and the Australian Open and will draw thousands more visitors for the upcoming Melbourne International Comedy Festival, Fringe Festival and much more.”
Known for the delicious coffee, abundance of shopping options, thriving food scene and bustling culture and nightlife, Melbourne has long been a hotspot destination for many travellers.
The crown is another win for Victoria, with the city of Bendigo walking away with the top prize of ‘best town’ in the annual Wotif travel awards.
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