Emirates takes cheeky swipe at other airlines in new safety video
Emirates have taken a cheeky swipe at Qantas, Air New Zealand and British Airways with their new “no nonsense” in-flight safety video.
The Dubai-based airline took a different approach to other major airlines, saying they chose not to include dancers and singers for its in-flight entertainment because they “take your safety seriously”.
“Hello and welcome on board your Emirates flight today,” a flight attendant says at the start of the four minute video.
“This is your no-nonsense safety video. We do not have dancers breaking into song, characters from movies, or celebrities trying to be funny I’m afraid.”
Another cabin crew member then chips in, “But at Emirates, safety always comes first. So it’s important that we take you through some safety features before takeoff. And then you can all get back to our award-winning entertainment system.”
The decision to stick to the basics for such an important video has been praised online, with many comparing the video to others by competing airlines.
“Excellent video. No fuss, no faff, just informative and not distracting. These videos are about safety first and foremost, not entertainment,” wrote one fan.
“Emirates got it right. This is THE safety video, simple and comprehensive which it should be,” agreed another.
“This video is sending a message to other airlines,” stated a third.
Emirates has gone in the opposite direction to its Aussie partner Qantas, as a safety video from the Flying Kangaroo went viral earlier this year for all the wrong reasons.
The video was widely panned for being “elitist” and “sexist”, while skimming over vital safety information, as one person on social media wrote, “I’d prefer just focus on, oh I dunno, in flight safety during the in-flight safety video? “Why do we need a long video with all this added stuff?”
The video, which replaced an earlier retro video released in 2020 that marked the airline’s 100th birthday, features frequent flyers and Qantas staff delivering the pre-flight safety announcement from their favourite “magic places” around the world.
Image credits: Emirates