Four travel trends expected to boom in 2025
The way we see the world changes each year as more travel trends come and go.
According to a new survey from booking.com, travellers are desperate for unique and new experiences, as four big trends are set to skyrocket in 2025.
Noctourism
Noctourism, or travelling to experience the night in all its glory, is on the rise in 2025.
Noctourism will see travellers seeking out dark-sky zones to marvel at the solar system and engage in things like stargazing activities, constellation tracking and once-in-a-lifetime cosmic events.
Others had a different take on noctourism, with 60% of people admitting they want to travel to places less light polluted to experience the wonders of a clear night sky.
Aussie travellers are also seeing this type of holiday as a way of avoiding harmful UV rays, with 56 per cent saying they want to reduce their time in the sun while on holiday.
Longevity retreats
Taking a new twist on the classic ‘eat, pray, love’ holiday is the new phenomenon of ‘longevity and wellness retreats’, where the focus is on the “pursuit of a longer, healthier life”.
Booking.com data shows that 60% of travellers are interested in these unique holidays in 2025, with travellers planning health-focused trips around experiences designed to extend their lifespan.
These breaks will see the popularity of cutting-edge experiences like red light therapy, cryotherapy and stem cell treatments spill over into the travel industry as people seek wellness breaks that offer long-term benefits beyond in-the-moment relaxation.
AI-led holidays
While planning holidays can be fun, others can find the experience overwhelming and stressful.
Because of this, many are turning to AI to help book their perfect getaway.
60 percent of Aussie travellers are keen to use technology to find less crowded spots or hidden gems, and 29 per cent are interested in utilising AI for trip curation.
Multigenerational trips
The trend of Spending Kids’ Inheritance (SKI) is set to continue in 2025, as nearly half of travellers would prefer to spend their money on a trip of a lifetime rather than leaving an inheritance.
This trend is particularly strong among baby boomers and the silent generation, but it's not all bad news for the younger family members.
Multigenerational trips will rise in 2025, with family trips prioritising shared experiences over material wealth, with 80% of boomers happy to fund their children’s and grandchildren’s holidays.
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