Alex Cracknell
Travel Trouble

Entire town bans annoying influencers from entering its borders

In the serene hamlet of Pomfret, Vermont, an extraordinary decision has been reached to combat the overwhelming presence of influencers and tourists who have inundated the town's peaceful streets.

This picturesque countryside haven, renowned for its breathtaking landscapes, has taken the audacious step of barring entry to all influencers and tourists.

Pomfret, nestled in the heart of New England, has long been a magnet for visitors seeking to capture the exquisite autumnal tapestry that paints the town in warm, rustic hues – a perfect setting for their coveted "fall" photographs.

Vermont, as a whole, typically draws more than 13 million tourists annually, and Pomfret, with its population of a mere 916, has witnessed a significant influx during the autumn months, particularly September and October.

While the town has a history of welcoming tourists, the character of these visitors has undergone a profound transformation in the last half-decade. Gone are the days of nature enthusiasts and out-of-town guests staying at cozy local bed-and-breakfasts. Pomfret is now attracting a new breed of visitor: the social media luminaries eagerly hunting for content to grace their online profiles.

Mike Doten, a resident whose family has deep roots in the area, humorously dubs this emerging group "TikTockers" and cites them as the catalyst behind this drastic measure.

Cloudland Road, a narrow, unpaved stretch renowned for its spectacular views of picturesque farms, rolling hills and vibrant foliage, was once a tranquil destination for nature enthusiasts. However, it has now become an internet sensation and a must-visit spot for "leaf-peepers" across the state.

Unfortunately, this newfound fame has brought a series of issues in its wake. The new wave of tourists is often described as rude, disrespectful, impatient and selfish. They go to great lengths to capture the perfect photograph or video, often disregarding the impact on those around them.

Local farmer Cathy Emmons recounted an incident where an influencer trespassed onto private property, erecting a makeshift changing booth and emerging in different outfits for her selfies. There have also been reports of tourists casually invading farms and helping themselves to produce, with one individual spotted plucking tomatoes from Cathy's farm.

Another resident recalled a particularly unsettling incident when a drone hovered just feet above his head during an evening dinner with his family. In a separate incident, a tourist parked illegally in a resident's driveway and, astonishingly, used the garden shed as a makeshift toilet.

The surge in tour buses and cars has caused gridlock on Pomfret's narrow roads, rendering them impassable and obstructing the movement of emergency vehicles. In response, the local council issued a memo announcing road closures to motor vehicle traffic from September 23rd to October 15th, specifically targeting Cloudland Road in Pomfret and the entire length of Cloudland Road in Woodstock, both heavily frequented tourist areas.

Furthermore, the town has implemented temporary parking restrictions, signage and barriers. The memo cited concerns related to safety, environmental impact, aesthetics, and overall quality of life, emphasising a comprehensive effort to address these issues in collaboration with residents, local government partners and through communication on various information platforms.

These traffic mitigation measures will also restrict access to the famed Sleepy Hollow Farm, a private residence that has become a hotspot for influencers seeking the perfect selfie backdrop. In response to these challenges, local residents have launched a GoFundMe campaign titled "Save Cloudland Road" to raise funds for road closures and traffic enforcement during the autumn season.

The campaign's description highlights the surge of Instagram and TikTok-driven tourists, many of whom derive income from sponsorships and have transformed a private residence on Cloudland Road into a sought-after social media photo destination. The influx has led to overcrowding, accidents, damage to roads, gardens, and private property, as well as confrontations with residents.

Can the community surrounding Cloudland Road, in partnership with the towns of Pomfret and Woodstock, restore tranquility, safety and civility to their cherished enclave? Their plea is clear: to regain peace for the families who call this idyllic corner of Vermont home.

Images: GoFundMe / Instagram

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Cloudland Road, Vermont